The Importance of Stakeholder Analysis in Project Management

Shubham Kumar Shubham Kumar
Sep 1, 2020 3 min read
The Importance of Stakeholder Analysis in Project Management

Do you wish to fulfill the needs of your customers by delivering quality products? If yes, then you should understand stakeholder analysis. It identifies stakeholders of an organization and analyzes their needs to develop and deliver a quality product. The analysis includes having a strategic view of the various stakeholders and their interests.

Do you know some project managers make the mistake of not analyzing the needs of the stakeholders?  All stakeholders are not similar.  Their interest, power, influence, and expectations differ.  As a result, it is important to recognize the most persuasive stakeholders.

Wondering why do you need stakeholder analysis? Below is the list of the importance of stakeholder analysis in project management.

Effective communication

Stakeholder analysis helps you communicate with the stakeholders. It enables you to learn their perspectives and views on a product. The analysis helps you to gain an edge over the competitors. Stakeholder analysis on diverse perspectives ensures you get ample information from different angles on stakeholders interests. Clear communication ensures stakeholders understand the details and benefits of your project. As a result, you can get their support whenever required.

Effective decision making

Learning different perspectives of the stakeholders might change your outlook on various aspects related to a project and help you make an appropriate decision. Stakeholder analysis lets you analyze problems in a project from different angles and find solutions by applying different approaches. It, then, enables you to take effective decisions to make a project successful. Stakeholder analysis assists you to identify requirements and risks associated with your project.

Identifying the opponents

Do you want to find people who are not satisfied with your project? The attitude of stakeholders lays a significant impact on the successful completion of the project. Stakeholder analysis will help you identify the opponents who are against the project and who do not want the project to become a success. The analysis helps to recognize those who are a threat to the project. The opponents are a risk to the project success who should be identified timely.

Establishing goals

Stakeholder analysis helps to identify the official goals of your project. It also helps you to consider the individual objectives of the stakeholders. You will also be able to work in the interests of the stakeholders through the analysis.  It creates your positive image among the stakeholders and increases the acceptance of project results externally.

Know key organizational players

Stakeholder analysis will help you to approach company executives, influencers, and valuable stakeholders to help you in the project. Enlisting the key players at an early stage of the project will ensure their support and guidance. You can utilize the practical knowledge of key players to help you guide in the project. They will also help you address issues related to the project.

Building trust

Isn’t it important to gain the trust of your stakeholders? Stakeholder analysis helps you reach out to them and make them believe you value their interests and choices. The approach helps to build trust and goodwill towards you and the organization. Establishing trust is a long and demanding process but stakeholder analysis will help you to attain it conveniently.

Recognizing promoters

Do you agree that you need promoters to successfully implement a project? Stakeholder analysis helps you know and understand the promoters or supporters to convince them to participate in the project. Having promoters at your side will be a great support in taking crucial decisions related to the project. Identifying promoters through stakeholder analysis will help manage expenditure. Gaining support from them helps you win more resources such as money, people, and time. It will remove the obstacles in the way of project success and make your work easy.

Saving costs

You would like to save costs associated with the project. Right? Stakeholder analysis helps you to engage stakeholders that saves time and money. The analysis enables you to identify potential future risks and roadblocks that can hinder the project’s success. Engaging stakeholders through analysis increases the probability of finishing the project on time and within estimated budget limits.

Final words

You now know the importance of stakeholder analysis. The analysis is the first step to understand your stakeholders and project management. If you are not able to understand the needs of your stakeholders you will find it difficult to attain success in the project.

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