Kaalratri's Power: How Women Entrepreneurs Embrace Change and Transformation in Their Business

In our seventh story, we're talking about Kaalratri, a powerful form of the mother goddess. She's known for her strength in chasing away demons, evil spirits, and bad vibes.

We've had the privilege of interacting with amazing women entrepreneurs, who, like Kaalratri, have their own strength and determination. They've used these qualities to deal with changes and make their businesses better.

We asked them how they've used their strength and determination to handle changes in their businesses, much like Kaalratri's power to get rid of negativity.

Let's explore how they've embraced change with determination and made their businesses grow.

Divanshi Gupta, Director, The Marcom Avenue

Embracing change and transformation in my business has been a journey marked by strength and determination, much like the fierce spirit of Kaalratri. When faced with evolving market dynamics or internal shifts, I have harnessed the power of adaptation and decisiveness to eliminate negativity or resistance to change. It's about staying focused on the bigger picture, innovating fearlessly, and maintaining the courage to let go of what no longer serves us. This approach has not only ensured our business's relevance but also empowered us to thrive in an ever-changing landscape.

Hema Bansal Ahlawat, Co-Founder and Joint Managing Partner, HJA & Associates LLP

Much like Goddess Kaalratri, I've harnessed inner strength and determination to navigate transformations in my business. I've confronted challenges head-on, embracing change as a means of growth. Just as the goddess annihilates darkness, I've tackled negativity and resistance, replacing them with innovation and adaptability. Just as Kaalratri's energy is unwavering, I've remained resolute in my pursuit of success, maintaining focus on long-term goals even in turbulent times.

With every transformation, I've learned, evolved, and emerged stronger, much like the goddess herself, embodying the power to conquer obstacles and create a brighter, more prosperous future for my business.

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Akanksha Sharma, Co-founder and CEO, CITTA

At CITTA, we resonate with the spirit of Kaalratri during Navratri, embracing change and transformation with unwavering strength and determination. Our journey parallels the goddess's fierce resolve. Just like Kaalratri, we've fearlessly crushed negativity and replaced harmful chemicals with pure, gentle ingredients in our products. We've harnessed the power of innovation, creating eco-friendly, sustainable packaging to protect our little ones and Mother Earth.

Like the goddess's powerful image, our brand stands tall, rooted in purity, delivering tender care with strength. We stride forward with resilience and empowerment, embracing change to deliver the most luxurious and nurturing care for your baby.

Dr. Malini Saba, Self-Made Businesswoman, Philanthropist, and Global Advocate for Women and Girls

Accepting change and evolution is like unleashing strength within your mission, just like Kaalratri's powerful spirit. It's about adapting to the changing environment of what we do and systematically knocking down outdated practices that no longer serve us.

True power and innovation emerge through this shift. For instance, we embraced many technological upgrades that drove our businesses' operations to run more smoothly. We faced it head-on, made an investment in our team's training to realise their full potential, and modernised our systems. This step not only brought about a flood of innovation and efficiency that spurred us forward but also streamlined our operations.

Naina Ruhail, Founder and Co-CEO, Vanity Wagon

Our business has thrived by embracing change and transformation with flexibility in our operations while remaining resolute to our vision. Our focus shifts as per the needs of our customers. For instance, the change in weather calls for a change in skincare routine, hence we design our major campaigns according to the most suitable products required for that particular season.

I've learned that navigating change requires not just adaptability, but the courage to see it as an opportunity for new beginnings. Business evolution is the result of embracing change with both strength and determination.

Smitha Jacob, Co-founder, Jolger Activewear, Founder Director, Saggian Ventures

I have experienced my fair share of hardships and lessons because I spent significant time working in a male-dominated field. We observed a shift in the client purchase behavior from online to offline as the pandemic limitations were lifted. We decided to open a store in Bangalore to take advantage of the chance.

In addition, we strongly emphasize sustainability and guarantee that 50% of the collection will be made up of recycled materials. I am also actively embracing change by bringing in more women employees who demonstrate the potential and talent for leadership roles. This initiative aims to set an example that there is a 'Durga' (a symbol of strength and empowerment) within every woman.

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