Tips to Convert More Leads Into Sales for SaaS Startups

Designing a website for your business and creating an appealing & attractive online presence can bring you numerous website visitors, who are your potential clients. Converting those potential customers into loyal paying customers needs a proper strategy. A visitor takes micro-moments on your website to decide upon your brand, capturing those moments strategically can create sales for your business. A good conversion strategy helps you boost your business exponentially.

Here are some tips shared by entrepreneurs from SaaS industry, about how to convert more leads into sales

Shayak Mazumder, Co-founder, Eunimart

Identifying the ICP (ideal customer profile) and buyer personas lead to very pointed GTM (go-to-market) strategies. In our case, we studied the market and realized the exact definition of our customers and what kind of roles in those companies were driving the sales. Based on that, we defined the biggest problem statements they had, the solutions they needed, and our competitive edge. This customized approach led to clarity among the end-users. This led to targeted messaging per customer. This is the secret sauce to converting more leads.

Robin Das, CEO of Brandintelle

Here are certain things you could do convert more leads-

• Define your ICP or ideal customer profile.
• Make sure your MVP is best suited for your ICP including all your marketing communications and positioning.

Pramod Gummaraj, CEO, Aprecomm

Always understands the customer and his pain points. Do not rush to sell something to the customers without understanding them. Understand their problems and the priority of those, their budget constraints, and then try to see if there is something our product can solve. Be flexible with product features to appeal to the customers.

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Mr Arjun Gupta, Founder, Courseplay

Stay in touch! I tell this to my sales team at Courseplay all the time. The easiest thing to avoid if you have reached out to the customer at the wrong time is that you forget about them and, even worse, they forget about you. Regular follow-ups and connecting with different people at different levels of the organization would help ensure you are there when they need you.

Shreyan Gandhi - Director and Co-founder, Comket Solutions

Based on the product we’ve built, the best approach to conversions are demonstrations. Being a product that has a ‘wow’ factor that sells itself, we only have to make sure demos happen frequently and through all channels possible.

Sarvagya Mishra - Co-founder & Director, SuperBot (PinnacleWorks)

If the lead gets qualified, i.e. the person is interested in taking your products/services, then the one tip to convert that lead into sales is rigorous follow-up. The consumer memory is very weak and fickle. If we do not approach them on time and take regular follow-ups, they tend to forget their enquiries as well as get dicey about the need of the same. Also, in a competitive market like today’s the one who approaches first and repetitively, is the one who gets the conversion. Thus the tip is “timely communication”