Sales intelligence software helps companies use internal and external data to increase sales and improve sales processes. Companies use sales intelligence software to improve the quality and quantity of sales leads by using data to find new opportunities and provide salespeople with the information they need to take advantage of them. This type of software is used by marketing and sales executives to define and implement sales strategies based on their data combined with external data in their CRM software such as lists of prospects, databases of contacts, etc.
The use cases for sales intelligence tools include:
- Prospecting for new contacts
- Augmenting contact records with missing information
- Adding company and industry details
- Qualifying and prioritizing leads
- Tracking email and website interactions
- Compiling lead activity in lead records
- Gathering contextual data from social media or news updates
In this article, we take a detailed look at the 10 of the best sales intelligence tools to grow your business. So, let’s jump right in!
The Best Sales Intelligence Tools
These tools can help make every step of the sales process more effective—from lead generation and scoring, to insights for better messaging and outreach.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the full power of LinkedIn, the world’s largest professional network of 500M + members.
With LinkedIn Sales Navigator, you can focus on the right people and companies, stay up-to-date on what’s happening with your accounts, and connect to new prospects even if you don't have their contact information. LinkedIn Sales Navigator is an all-in-one sales intelligence tool unto itself and it leverages LinkedIn’s huge network and adds advanced search features so you can find the right leads and learn more detailed information about them. Sales Navigator also offers extra InMail credits for outreach and even recommends qualified leads.
ZoomInfo Powered by DiscoverOrg combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. More closed deals for sales organizations. More efficiency for operations. More control for leadership. And, more profit for everyone.
ZoomInfo offers solutions to support all of your sales needs - including territory planning, lead scoring, sales prospecting, conducting targeted outreach, and more. ZoomInfo has you covered. With this platform and products you will increase sales productivity, scale success quickly, and rest-assured that your team will hit their number each and every quarter.
Adapt is a global B2B contact and company database provider across multiple industries. Adapt has 250,000+ users and 90 million business contacts, including industry-specific company databases and contact information such as job title, direct dial, and email addresses. Adapt is a unified sales accelerating platform with the industry-leading products Lead Builder, Prospector and Engage.
With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing leaders, recruiters and decision-makers to connect faster, engage seamlessly and start prospecting without any delay. From finding the right connections to building qualified leads and engaging with prospects, Adapt is built for modern marketers and sales teams to hit the target faster.
Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key contacts visit your site, and target them when you’re top of mind.
Finding new prospects is easy, too. Just pick a few filters, and connect with any of over 200M current contacts, all with verified contact details. Clearbit offers four main products - Enrichment (Enriching existing contacts), Prospecting (Finding new contacts), Reveal (Translating your website traffic into contact data) and Forms (Autofilling your forms based on your visitors’ email addresses). Prospecting and Enrichment can be especially useful services for sales managers. Enrichment starts at $99 (for enriching 1,000 contacts) per month. Prospecting, integrated with Salesforce, starts at $12,000/year.
Vainu is a sales intelligence, prospecting & account insights platform which helps you find actionable account insights, identify timely prospecting signals & determine the most valuable sales prospects to your business from a database of +108 million companies enriched with open data. Vainu helps you save time and sell more with a better hit rate. Vainu is everything your team needs to give your customers the tailored sales experience they expect. Vainu is powered by technology to collect, read and understand all company information ever written, and make this easily consumable for the salesperson.
Vainu's built by a team of machine learning scientists, data engineers, designers, strategists, and salespeople. Vainu pricing starts at $7250.00 per year, per user. There is also a free version of Vainu.
InsideView helps businesses drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. It’s AI-based B2B data and intelligence platform delivers the industry’s most relevant and reliable buyer signals and, combined with InsideView’s data expertise and best-in-class customer support, is trusted by the world’s best performing companies.
Insideview is all about healthy data and efficiency. Get rid of irrelevant and duplicate information to find the right people and companies that really care for your product or service! With this unifying targeting, marketing, and sales intelligence platform you gain real-time insights in the market that allow you to make the right strategic choices. Insideview’s Go-To-Market Decision Engine helps you to discover growth opportunities for your company.
UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API and more.
UpLead is a powerful B2B data provider and a sales intelligence tool that lets you build targeted prospect lists. You can search for prospects by using over 50 filters, such as job title, technologies used, revenue, company’s location, and the company’s size to get the right data to boost your sales efforts.
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Winmo allows you to easily find the right person to contact using its targeted contact search. It’s a versatile sales intelligence tool with a lead database that is regularly updated and populated by its team of researchers. They don’t use any bots and all work is done manually.
Additionally, WinmoEdge provides you with sales prediction functionality that is able to inform you early about potential sales opportunities. You can also set up specific alerts and recommendations to avoid missing any hot leads. Connecting the dots between brands, agencies and the executives who control their purse-strings, Winmo paves a clearer path to engaging the right decision-makers at the right prospects. And with integrated news, recommendations and alerts, sales teams can track known opportunities, identify new leads, and execute their outreach for optimal results.
Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles.
Today, over 250,000 sales representatives, recruitment managers and marketers transform the way they engage with their leads, contacts and candidates by using Lusha on a daily basis.
Would it help you to know more about the personality of the next prospect you call? Crystal provides you with exactly this kind of data. Based on social media profiles or written texts, the tool uses the DISC approach to assess the personality of a person. In that way, it not only helps you to learn more about the perso, but also about their connections to other people.
Crystal shows you the best way to communicate with any prospect, customer, or coworker based on their unique personality. You can get started with Crystal for free. For unlimited psychological information and access to personality profiles, Crystal charges $29/month.
In today’s world of information overflow, it isn’t easy to know which information is crucial and which is irrelevant. Having the right data at the right time is a challenge that every company is facing. It’s only when you’re able to understand who you should target and how you can connect with that person, that you’ll be able to drive growth. Luckily there are sales intelligence tools that give us a hand. They help us to collect accurate marketing data more quickly, give us valuable insights into the market and allow us to anticipate the future outcome. By using such software your sales team can ditch the researching and concentrate on what they do best – selling. Do you know about any other sales intelligence software? Please let us know in the comments.