Top 11 Sales Intelligence Platform & Tools to improve Sales and Leads

Rishabh Rathi Rishabh Rathi
Sep 24, 2021 9 min read
Top 11 Sales Intelligence Platform & Tools to improve Sales and Leads

Sales intelligence software tools help companies use internal and external data to increase sales and improve sales processes. Companies use the best sales intelligence tools to improve the quality and quantity of sales leads by using data to find new opportunities and provide salespeople with the information they need to take advantage of them. This type of software is used by marketing and sales executives to define and implement sales strategies based on their data combined with external data in their CRM software such as lists of prospects, databases of contacts, etc.  In this article you'll discover the 11 Best Sales Intelligence Platform and why exactly does your business need sales intelligence tool.  

Why Sales Intelligence Tools?

Best Sales Intelligence Platforms & Tools -

  1. LinkedIn Sales Navigator
  2. ZoomInfo
  3. Adapt
  4. Clearbit
  5. Vainu
  6. InsideView
  7. UpLead
  8. Winmo
  9. Lusha
  10. Crystal
  11. Hunter


Why Sales Intelligence Tools?

The use cases for top sales intelligence tools include:

  • Prospecting for new contacts.
  • Augmenting contact records with missing information.
  • Adding company and industry details.
  • Qualifying and prioritizing leads.
  • Tracking email and website interactions.
  • Compiling lead activity in lead records.
  • Gathering contextual data from social media or news updates.

Best Sales Intelligence Tools

Here, we take a detailed look at the 11 of the best sales intelligence tools and platforms to grow your business. These tools can help make every step of the sales process more effective—from lead generation and scoring, to insights for better messaging and outreach. So, let’s jump right in!

LinkedIn Sales Navigator

LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the full power of LinkedIn, the world’s largest professional network of 500M + members.

sales intelligence tool-LinkedIn Sales Navigator
sales intelligence tool-LinkedIn Sales Navigator

With LinkedIn Sales Navigator, you can focus on the right people and companies, stay up-to-date on what’s happening with your accounts, and connect to new prospects even if you don't have their contact information. LinkedIn Sales Navigator is an all-in-one sales intelligence tool unto itself and it leverages LinkedIn’s huge network and adds advanced search features so you can find the right leads and learn more detailed information about them. Sales Navigator also offers extra InMail credits for outreach and even recommends qualified leads.

Also Read: Top 7 LinkedIn Automation Tools


Another top Sales Intelligence tool is ZoomInfo Powered by DiscoverOrg that combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish and provide an accurate, 360-degree view of customers, prospects, and opportunities.

With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. It is a sales and marketing intelligence software. More closed deals for sales organizations. More efficiency for operations. More control for leadership. And, more profit for everyone.

ZoomInfo offers solutions to support all of your sales needs - including territory planning, lead scoring, sales prospecting, conducting targeted outreach, and more. ZoomInfo has you covered. With this platform and products, you will increase sales productivity, scale success quickly, and rest assured that your team will hit their number each and every quarter.

Zoom Info - Sales Intelligence Platform


Adapt is a global B2B contact and company database provider across multiple industries. Adapt has 250,000+ users and 90 million business contacts, including industry-specific company databases and contact information such as job title, direct dial, and email addresses. It is one of the best lead intelligence software. Adapt is a unified sales accelerating platform with the industry-leading core products Lead Builder and Prospector.

Best lead Intelligence Software
Adapt | Best lead Intelligence Software

With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing leaders, recruiters, and decision-makers to connect faster, engage seamlessly, and start prospecting without any delay. From finding the right connections to building qualified leads and engaging with prospects, Adapt is built for modern marketers and sales teams to hit the target faster.


Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting. Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key contacts visit your site and target them when you’re top of mind.

Clearbit - Sales Intelligence Tool
Clearbit - Best Sales Intelligence Platform

Finding new prospects is easy, too. Just pick a few filters, and connect with any of over 200M current contacts, all with verified contact details. Clearbit offers four main products -

  • Enrichment (Enriching existing contacts),
  • Prospecting (Finding new contacts),
  • Reveal (Translating your website traffic into contact data), and
  • Forms (Autofilling your forms based on your visitors’ email addresses).

Prospecting and Enrichment can be especially useful services for sales managers. Enrichment starts at $99 (for enriching 1,000 contacts) per month. Prospecting, integrated with Salesforce, starts at $12,000/year.


Vainu is a sales intelligence, prospecting & account insights platform which helps you find actionable account insights, identify timely prospecting signals & determine the most valuable sales prospects to your business from a database of +108 million companies enriched with open data.

Sales Intelligence Tool
Vainu - Sales Intelligence Solution

Vainu helps you save time and sell more with a better hit rate. Vainu is everything your team needs to give your customers the tailored sales experience they expect. Vainu is powered by technology to collect, read, and understand all company information ever written, and make this easily consumable for the salesperson.

Vainu is built by a team of machine learning scientists, data engineers, designers, strategists, and salespeople. Vainu pricing starts at $7250.00 per year, per user. There is also a free version of Vainu.


InsideView helps businesses drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. Its AI-based B2B data and sales intelligence platform deliver the industry’s most relevant and reliable buyer signals and, combined with InsideView’s data expertise and best-in-class customer support, is trusted by the world’s best-performing companies.

InsideView is all about healthy data and efficiency. Get rid of irrelevant and duplicate information to find the right people and companies that really care for your product or service! With this unifying targeting, marketing, and sales intelligence platform you gain real-time insights into the market that allow you to make the right strategic choices. Insideview’s Go-To-Market Decision Engine helps you to discover growth opportunities for your company.


UpLead is a B2B prospecting platform that provides the highest quality B2B contact & company data. Features include real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account-based marketing, competitor intelligence, email pattern intelligence, social profile links, Salesforce & 12 other CRM integrations, robust API, and more.

UpLead is a powerful B2B data provider and the best enterprise sales intelligence software that lets you build targeted prospect lists. You can search for prospects by using over 50 filters, such as job title, technologies used, revenue, company’s location, and the company’s size to get the right data to boost your sales efforts.


Winmo allows you to easily find the right person to contact using its targeted contact search. It’s a versatile sales intelligence platform with a lead database that is regularly updated and populated by its team of researchers. They don’t use any bots and all work is done manually. Additionally, Winmo Edge provides you with sales prediction functionality that can inform you early about potential sales opportunities.

sales intelligence solution

You can also set up specific alerts and recommendations to avoid missing any hot leads. Connecting the dots between brands, agencies, and the executives who control their purse-strings, Winmo paves a clearer path to engaging the right decision-makers at the right prospects. And with integrated news, recommendations and alerts, sales teams can track known opportunities, identify new leads, and execute their outreach for optimal results.


Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools that allow you to enrich and verify business profiles.

Today, over 250,000 sales representatives, recruitment managers, and marketers transform the way they engage with their leads, contacts, and candidates by using Lusha on a daily basis.

Also read: 7 Best Chatbot SaaS Tools in 2021 - Tools | Features | Pricing


Would it help you to know more about the personality of the next prospect you call? Crystal provides you with exactly this kind of data. Based on social media profiles or written texts, the tool uses the DISC approach to assess the personality of a person. In that way, it not only helps you to learn more about the person but also about their connections to other people.

best sales intelligence tools

Crystal shows you the best way to communicate with any prospect, customer, or coworker based on their unique personality. You can get started with Crystal for free. For unlimited psychological information and access to personality profiles, Crystal charges $29/month.


Hunter makes it easy for sales and marketers to reach out to other professionals with simple but powerful tools. It is basically an email finding tool that can help you to connect with your prospect easily.

Hunter crawls the web and indexes publicly available professional email addresses. The data is easily accessible via a simple user interface to find the right person in a company or find how to contact already identified professionals. Besides that, you can easily automate the whole outreach process with Hunter by verifying the emails you found in the app and setting up simple and powerful cold outreach campaigns.

Hunter provides a free plan for beginners which includes 25 free email lookups and 50 email verification requests. Campaigns, which is a tool for cold outreach, are completely free. If you want to go beyond that, their paid plans start at $49/mo. Review - Should you really invest in it? is a popular email finder. However, it’s not for everyone. Read the pros, cons and features of to decide whether you should buy it.


What is sales intelligence software?

Sales intelligence meaning: Sales intelligence software allows salespeople to conduct pointed searches for companies with a specific set of real-time data points, including both firmographics, technographic, and buying signals.

What is lead intelligence?

Lead intelligence is a form of data that significantly elevates your understanding of your prospects. So you can better address their pain points, communicate effectively with them, and win their business. When it comes to B2B sales, lead intelligence is invaluable.

What is meant by market intelligence?

Marketing intelligence is the practice of gathering data relevant to the marketing efforts of an organization, then analyzing that data to accurately and efficiently guide the decision-making process of campaigns.

How much does sales intelligence software cost?

Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.


In today’s world of information overflow, it isn’t easy to know which information is crucial and which is irrelevant. Having the right data at the right time is a challenge that every company is facing. It’s only when you’re able to understand who you should target and how you can connect with that person, that you’ll be able to drive growth. Luckily there are sales intelligence tools that give us a hand.

They help us to collect accurate marketing data more quickly, give us valuable insights into the market, and allow us to anticipate future outcomes. By using such software your sales team can ditch the researching and concentrate on what they do best – selling. Do you know about any other sales intelligence solutions? Please let us know in the comments.

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