Getting someone to your shop to showcase your product is not enough. Unless they take interest and buy your product, they are just people who are there in your shop for time pass. However, you cannot differentiate between your potential buyer and time passers in the shop. Maybe not in physical shops, but you can identify the potential customer visited your website.
There are many services available online which can help you get all the required data about any of your visitors. However, they will provide only the company’s data and not the users’ data. So it is helpful in B2B business. The most popular and reliable service in this field is Lead Forensics. So, here to what to know about lead forensics.
What is Lead Forensics?
Lead Forensics is a website visitor tracking software. It is a software that reveals the identity of your visitor and turns them into prospects. When people visit your website, they leave some digital “footprints”. Lead forensics then track some information about the prospect. It helps you connect the visitor personally. You can then provide this data to your sales team and they might bring you some leads. If you want to generate a lead from the visitor for your B2B business, then this is a great service to go for.
How does Lead Forensics work Technically?
Example: Imagine you visit a shop, but don’t buy anything. You registered yourself to the shopkeeper. Based on the suggestion, they can get all the required information they want to like your mail address and other contact details, for future purposes. In the future, the shopkeeper can send some emails to you and call you to tell you about his product. You then realize that he has the product you were looking for all your life.This is how Lead Forensics work. It basically tracks the user’s data by inserting a cookie in their browser.
Advantages of Lead Forensics
- Efficient Lead Generation: All the visitor tracking software helps you in lead generation. It improves the efficiency of your lead as you are targeting only those people who already have visited your website and showed some interest in your product.
- Lead Quality: They improve the quality of your lead as you have the data about your prospect. You can easily figure out what specific feature would your prospect need. In other words, it will help you to nurture your lead.
- Close more sales: As you are generating more leads, you can easily close many deals.
Limitations of Lead Forensics
- Expensive: You will need to invest a lot to get the service. The pricing depends on the traffic you get on your website per month.
- No Consumer Data: If you think you can visit the personal Facebook profile and wave at your visitor, then let me burst your bubble. The visitor tracking software provides you the contact data of organizations only. You can only check the name of the organization and other related information.
- Accuracy: You cannot expect to get accurate data each and every time. There can be some faults in the data.
Also Read: How to Build an Email List for Business
Some Popular Alternatives of Lead Forensics
You may be expected us to say “Please visit Lead Forensics to buy their service”. But this post was definitely not sponsored by Lead Forensics. We think that the other tools provide the same service, there can be some difference in the quality though. Some of the great visitor tracking services you can go for are:
- Visitor Queue
- Wow Analytics
Visitor tracking software is great and the most important factor if you are into an online B2B business. When someone from an organization visits your website, you can easily contact them and generate some leads. It is an effective way for a lead generation. To stop its misuse, it is not allowed to get the user’s personal data. You can only get the company’s data, which has visited your website. When you use the collected data, and call or email customer, it is not called cold calling. As the prospect already knows about your brand and product, they will take an interest in talking to you. Comment some best services for visitor tracking. Share this post with all your friends.