Know How Loom Solar became the Leading Solar Panel Company

Jeenal Jain Jeenal Jain
Mar 03, 2021 11 min read
Know How Loom Solar became the Leading Solar Panel Company

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Loom Solar.

As a developing country, India is facing many challenges  and 24x7 Electricity araciality is the biggest challenge for government. By the introduction of new renewable solar energy, it has become easy to “Generate and Own your electricity”. This energy is now affordable compared to any other energy source and its green, clean and sustainable.

Loom Solar is India's leading solar panel company founded by Brother duo Amol and Amod Anand. Let's get a glance on Loom Solar Success Story, Business Model, Products offered, Revenue, Growth, Startup Idea and more...

Loom Solar - Company Highlights

Startup Name Loom Solar
Founders Amod Anand, Amol Anand
Founded 2018
Headquarter Faridabad
Sector Solar Industry
Revenue Rs. 30 Crore (2020)
Funding Bootstrapped

Loom Solar - About and Vision
Loom Solar - Founders and Team
Loom Solar - Products and USP
Loom Solar - Market/Industry Details
Loom Solar - Startup Idea
Loom Solar - Name and Logo
Loom Solar - Business Model and Revenue Model
Loom Solar - Revenue
Loom Solar - Startup Launch and Customer Acquisition
Loom Solar - Startup Challenges
Loom Solar - Marketing Strategy
Loom Solar - Funding
Loom Solar - Competitors
Tools used by Loom Solar to run Business
Loom Solar - Achievements and Recognition
Loom Solar - Growth and Future Plans
Loom Solar - FAQs

Loom Solar - About and Vision

Loom solar is a manufacturer of Super High efficiency solar panels which are used to generate electricity from sun. The solar panels are installed on home owner’s roof to generate electricity and reduce pollution and dependency for the energy on national grid.

Loom Solar's Vision: To become the most popular and trusted brand in solar by 2025.

Loom Solar - Founders and Team

Brothers duo Amol Anand and Amod Anand are the Founders of Loom Solar.

Amol and Amod worked in corporate for almost 10 years. Thus, they have celar understanding and experience on business dynamics like how business process works, how to launch a product or how to do digitial marketing.

Amol Anand (Co-founder, Loom Solar)

Amol Anand is passionate professional worked in multiple MNC and Industries such as Telecom, Real Estate and Home Electrical companies before starting up the start-up LOOM SOLAR. He is a learner and MBA Graduate and from IMT Ghaziabad, He looks after Sales and marketing Division at Loom Solar

Amod Anand (Co-founder, Loom Solar)

Amod Anand is a MBA graduate from IMT Ghaziabad and has worked in Diversified role at in across Telecom and e-Commerce across multiple MNC, he spent more than 5 years in Bharti airtel building up the Mobile business. He Looks after Finance and Operations at Loom Solar.

Hiring Funda of Loom Solar -

We are hiring interns for 90 days and upgrading their skills to become permanent employee. Its cost effective and also productive - Says Loom Solar Founders

Loom solar has team of 100 people working across 3 locations in India namely Corporate office, Warehouse and Manufacturing unit.

Loom Solar Work Culture:

Loom Solar is managed by professional leaders with immense experience/expertise in this domain. The company looks forward to hire Builders who can build a full proof system, process and team which can sustain for next 25 years.


10 Solar Business Ideas That Can Set You High Above The Crowd!
Sunlight is an important source of renewable energy. Solar power is theconversion of this energy from sunlight into electricity, either directly usingphotovoltaics, or indirectly using concentrated solar power. Anyone can usesolar cells to generate electricity from sunlight. Nowadays, the demand…

Loom Solar - Products and USP

Products – there are two types of solar panels in the existing market.

1) Poly crystalline panels – traditional technology, lower efficiency, bigger size and every company was selling it.

2) Super High efficiency panels – Latest technology, higher efficiency and compact size (none of companies were focused)

Loom Solar introduced Super high efficiency solar panels to differentiate itself in the Indian market form its competition. Across the globe Poly crystalline technology is widely used (98%) and only (2%) brand use Mono crystalline panels.

Super high efficiency panels generates power in cloudy weather too, under low sun light too and efficiency of power generation is more than 20% from old technology (poly)

Loom solar panel


How does the Loom Solar Product work?

Once the solar panels are installed at the rooftop of house, it starts generating DC electricity. Then, with the help of inverter the electricity is fed to home. If, it gets excess then it is fed to discoms.

Loom Solar USP-

  1. High Efficient advance technology : In India, more than 95% installation is done using poly crystalline technology. In Year 2018, Loom Solar was the first company who introduced 340 W mono crystalline panel in Indian Market and later on upgraded to 375 W.
  2. Due to intense competition in the market, all major player launched this mono panel module.
  3. Again LOOM SOLAR launched new technology based high efficient shark module 430 watt in year 2021.
  4. Due to Advance Product Features, Design, Capacity and high efficiency, this product is unique and not available in Indian Market
  5. Loom Solar is available on all platform offline (Channel Sales), online (amazon/flipkart/loomsolar) and GEM Portal
  6. Loom Solar offers solutions to customer instead of product components.

Loom Solar - Market/Industry Details

  • Loom Solar Industry: Solar Energy
  • Target Market Size: 1,00,000 cr year 2020 (Government has set target to achieve of 40 GW by year 2022)

As per Mordor Intelligence Report, The India solar power market is expected to grow at a CAGR of more than 40% during the period 2020-2025.

  • According to IRENA, India had a total installed capacity of more than 34 GW of solar PV. Moreover, India is endowed with a very vast solar energy potential. The average solar radiation incident over the land is in the range of 4-7 kWh per day. Solar power played an almost non-existent role in the Indian energy mix until 2007.
  • Solar energy is becoming inexpensive in comparison to other conventional energy sources due to innovations in the solar sector.

Renewable Energy Market, Size, Growth Trends and Forecasts
India is furnished with vast solar energy potential. Solar is the most securesource of energy because it is abundantly available in nature. Solar power isthe fastest developing industry in India. Solar power is a renewable source ofenergy. It is the power produced by the sun’s light. The solar en…

Loom Solar - Startup Idea

The idea of Loom Solar striked Amol while working at Luminous Power Technology as the product manager. He realized that solar energy and its benefits is far more than he imagined. After doing an intense research on government policy, target and current status in India,  the brother duo found untapped opportunity in the market i.e. 'Nobody started this on a large scale for residential market'. Thus, Loom Solar was idealized.

For any company to start-up, there are 3 things:

  • Differentiating product
  • Reach – Distribution
  • Brand power

Loom Solar introduced Super high efficiency solar panels to differentiate itself in the Indian market form its competition. Across the globe Poly crystalline technology is widely used (98%) and only (2%) brand use Mono crystalline panels.

Distribution: Loom Solar's focus was to largely build digital and offline channels; It started operations across India with a focus to make product available near to customer. The strategy to deliver products across India including villages in 3 days helped make its offline distribution and logistics strong. Today, Loom Solar have 1500 re-sellers across India. It does 90% dispatch same day and deliver maximum products within SLA.

Brand: for a new start-up like Loom Solar, reaching consumers was difficult. It started using digital medium such as google and you tube to write content on benefits of solar panel to help environment. The team started creating videos on benefits and how to install solar panels at home. In 2019, the Loom Solar team created over 500 videos and it has been seen by 25 million users across the world. In terms of brand search, 30,000 people searches about Loom Solar every month on google.

Loom Solar Logo

Since the main idea of this company is based around SOLAR + while searching for a domain to launch website, the team liked the LOOM. (as it symbolized 2 OO, that looked nice same as GOOGLE). So therefore, Loom Solar.


Facts Everyone Should Know About Renewable Electricity Market In India
As a developing country with the world’s second largest population, renewableenergy plays a vital role in the economic development of our country. With thefossil fuel depleting and creating more pollution causing global warming anddemand for energy increasing by the day creating electricity out o…

Loom Solar - Business Model and Revenue Model

Loom Solar's Business Model is Direct Sales. It sells its products directly to end user via online and offline channels. The business of Loom Solar is operated as commerce model.

The Price Range of Loom Solar Products/Services: Rs. 750 to 3 Lacs


Profitable Business Ideas To Try In 2021
Choosing the right idea for a new business in 2021 [/how-launch-new-business/] can be difficult and confusing. This task needs to be done very carefully andone should keep in mind many things while choosing an idea for his/her newbusiness. One of the most important things to keep in mind when sel…

Loom Solar - Revenue

Loom Solar's Revenue for 2020 was at Rs. 30 Crores. In 2019, It had revenue of 19.2 crore, whereas in 2018 Loom Solar's revenue stood at Rs. 2.4 Crore.

Loom Solar - Startup Launch and Customer Acquisition

The team had good experience in digital marketing (organic/paid). So, they focused more on digital platform like Google. In just 30 days, Loom Solar got over 100 customers.

3 things that helped Loom Solar retain customers:

  • Focus on organic growth
  • Providing complete solutions to customer, and
  • Serve customers well for repeat transactions.

Loom Solar - Startup Challenges

The most challenging part for Loom Solar was 'Pricing'. Since, India is a sensitive market, the founders faced dilemma to charge either high/low  than the existing leaders in the company. By providing high technology and advanced product, Loom Solar was able to tap the market with the 'Right Price' that suited both customer and company needs.

For a new start-up like Loom Solar, reaching consumers was difficult. It started using digital medium such as google and you tube to write content on benefits of solar panel to help environment. The team started creating videos on benefits and how to install solar panels at home

Loom Solar - Marketing Strategy

So far, Loom Solar focused on digital marketing strategy like Google, adwords, facebook youtube. It is also focusing on channeling business by creating partners across the country.


Low-Cost Marketing Strategies For Startups| Low Budget Marketing Ideas
Though it’s a fact that you have to spend money to make money, especially inmarketing. However, the rise of social media and digital marketing has made iteasier and quite inexpensive to market a business. However, today, even a smallbusiness startup entrepreneur can be creative with their marketi…

Loom Solar - Funding

Loom Solar is Bootstrapped.

Loom Solar - Competitors

Tata Power Solar, Havells, Luminous and Waaree are the Top Competitors of Loom Solar.

Luminuos

Luminous Power Technologies is a brand with a wide range of innovative products in the power backup, home electrical and residential solar space that covers, inverters Batteries, Solar solutions to home electrical offerings such as Fans, Modular Switches and LED lighting.

Waaree

Waaree Energies is amongst the top player in India in providing EPC services, project development, rooftop solutions, and solar water pumps and also as an Independent Power Producer. It has its presence in over 350 locations nationally and 68 countries internationally.

Tata Power Solar

Tata Power Solar specializes in solar energy services. It manufactures solar modules, solar cells, and other solar products, and provides EPC services for solar power projects.

Havells

Havells India Limited is an Indian electrical equipment company. The company has products ranging from home and kitchen appliances, lighting for domestic, commercial and industrial applications, Solar solutions etc.,


Indian Startups - Funding & Investors Data [February 2021 Updated]
Ideas, creativity, and execution are essential for a startup to flourish. Butare they enough? A startup succeeds in the long run only if it can scale as andwhen required. Investors provide startups and other entrepreneurial ventureswith the capital—popularly known as “funding”—to think big, grow …

Tools used by Loom Solar to run Business

Loom solar has been firm believer in technology, from order management to service, it uses large number of integrated tools such as Shopify, Zoho, GreytHR, Knowlarity, ERP for day to day customer, employee and supplier management,

Loom Solar - Achievements and Recognition

The following are the achievements and recognitions of Loom Solar-

  1. Won Gold and Silver award in the 11th Annual 2019 Golden Bridge Business and Innovation Awards at United States of America
  2. Won Fastest growing SMB of 2020 in Amazon Sambhav
  3. Won Energy business of the year at Small Business Awards in 2021
  4. Installed solar system in over 50,000 houses

Loom Solar - Growth and Future Plans

  • Loom Solar has a capacity to manufacturers 3,65,000 solar panels a year in 2021, the capacity will be extended in coming years,
  • In terms of Market, Loom Solar wants to become category leader by 2025 with a revenue share of 10-15% in a 5,000 Cr. Residential and commercial solar Market,
  • On New products, Loom Solar will keep on innovating super high efficiency panels and could take entry in Lithium battery market.

Loom Solar - FAQs

Where is Loom Solar’s Manufacturing unit?

The Solar panel manufacturing unit of Loom Solar is located in Sonipat Haryana.

How many people work at Loom Solar?

Loom Solar has team of 100 people working across 3 locations in India namely Corporate office, Warehouse and Manufacturing unit.

Does Loom Solar export the product to other countries such as USA, Australia, Africa, Dubai and Gulf countries?

Yes, The make in India solar panels are good in demand across the world, Loom Solar is a A grade quality manufacturers and exports the product to many global countries.,

Does Loom Solar have Research & Development Team for new product innovation?

There is dedicated team for R&D to bring new product for the company in India Markets such as Lithium battery, Solar panels and other Accessories to be used with the Solar panels.

Who are the Founders of Loom Solar?

Amol Anand and Amod Anand are the Founders of Loom Solar

How much is Loom Solar's Revenue?

Loom Solar's Revenue for 2020 was at Rs. 30 Crores. In 2019, It had revenue of 19.2 crore, whereas in 2018 Loom Solar's revenue stood at Rs. 2.4 Crore.

Great! Next, complete checkout for full access to StartupTalky.
Welcome back! You've successfully signed in.
You've successfully subscribed to StartupTalky.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.