Lyft Success Story - The Process Of Becoming An Household Name

Lyft Success Story - The Process Of Becoming An Household Name

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The urging need for a better and safer travel system is fulfilled by Lyft. Lyft has become a household name from the time it was launched in 2012. Lyft is highly considered by the citizens of the United States and Canada for booking their rides.

Lyft was launched in 2012 by Logan Green and John Zimmer as the second-largest ride-sharing company in the United States. From the time of its launch up till now, it is known to provide multiple facilities such as providing a ride, arranging the driver, delivering food, etc.

Lyft has its roots expanded and well-developed in its field. Let us have a look at other important details such as founders, back story, mission and vision, business models, etc.

Let's go through the Lyft success story and know about Lyft, its founders, business model, revenue model, funding, startup story, competitors and more.

Lyft - About
Lyft - Industry
Lyft - Founders and Team
Lyft - Startup Story
Lyft - Mission and Vision
Lyft - Name, Tagline, and Logo
Lyft - Business Model
Lyft - Revenue Model
Lyft - Employees
Lyft - Funding and Investors
Lyft - Acquisitions
Lyft - Growth
Lyft - Online and Social Media Presence
Lyft - Advertisement and Social Media Campaigns
Lyft - Competitors
Lyft - Future Plans

Lyft - Company Highlights

Company Name Lyft
Founder Logan Green, John Zimmer
Founded 2012
Headquarters San Francisco, California, United States
Industry Mobile Apps, Ride Sharing, Software, Transportation
Area Served United States, Canada
Revenue $3.2 billion (2021)
Total Funding $4.9 billion (2022)
Website www.lyft.com

Lyft - About

Lyft is an American-based mobility provider providing service that is considered the second-largest trusted ridesharing service in the United States. Lyft provides an application of its own that works in favour of people to help them with their travel plans. Apart from managing their travel, it also offers other services such as food delivery, ride-sharing, and renting bicycles types of services.

Lyft uses 58+ technology products and services in its application and website. This enables the easy and updated use of its technology. Lyft is not a cab hiring service, instead, it connects the user with the facility provider to earn profit.

Lyft - Industry

The mobile application industry is the fastest growing industry due to the increased number of users. Along with mobile applications, the usage of personalized software makes it much more compatible to be used by any startup. In recent years, the software industry along with the mobile application industry has been combined to give out better results and eliminate the restricted use of models due to medium.

The ridesharing industry is the new talk of the town as the assumption to be believed is that the global ride-sharing market is projected to grow with a 16.6% CAGR with an estimated USD of 85.8 billion in 2021 to be around 185.1 billion by 2026 as per the report published by marketsandmarkets.com.

The transportation industry deals with the economy and the movements of people from one place to another. Lyft works together in this industry to provide relevant services with a profitable business.

Lyft - Founders and Team

Logan Green

Logan Green, CEO and Co-founder of Lyft
Logan Green, CEO and Co-founder of Lyft

Logan Green, highly recognized as the CEO and co-founder of Lyft, was born in Los Angeles in 1983. Green is recorded to complete his schooling at New Roads High School, California. For his higher education, Green attended the University of California, Santa Barbara (UCSB). He completed his bachelor's in 2006 and is recorded to hold a degree of Bachelor of Arts in Business Economics.

During his education, Green had achieved and served a few great responsibilities. Green had created the Green Initiative Fund while still being a student. He also served as a board member for Isla Vista Recreation and Park District in his early life.

Before the launch of Lyft, there was another carpooling service founded by Green and his friend John Zimmer named Zimride in the year 2007. After the success of Zimride, Green was not yet satisfied with his work and went forward to embrace the risk with the launch of Lyft in 2012.

John Zimmer

John Zimmer, Co-founder and President of Lyft
John Zimmer, Co-founder and President of Lyft 

John Zimmer is a co-founder and president of Lyft born in 1984. He completed his education at Cornell University School of Hotel Administration. He was known to be a member of Β Sigma Pi Fraternity during his college years.

After completing his education, Zimmer went on to work as an analyst for real estate finance at Lehman Brothers (New York City).

While working for the Lehman Brothers, Zimmer along with his dearest friend Logan Green went on to launch a ridesharing platform named Zimride. After some time, Zimmer left his job at Lehman Brothers and again went on to give rise to another ridesharing platform named Lyft with the equal contribution from Logan Green.

Lyft - Startup Story

Initially, Lyft was started just as a part of Zimride. The story behind it becoming the sole project of John Zimmer and Logan Green is quite interesting to look at. Lyft is not any on-road ridesharing enabling platform, instead, it is the second most used ridesharing service in the United States.

To know the exact reason behind Lyft, one must be aware of the story of Zimride. As for the start, Lyft was a part of Zimride only before selling it to a private company.

The founders of Lyft met each other through a common friend and got to know each other on Facebook.

Logan Green used to travel to Los Angeles to meet his girlfriend. Green used to make sharing rides for travelling the distance. However, the key point in their travelling was mostly his anxiety about unknown drivers and passengers.

On the other hand, John Zimmer used to own a car but didn't have any possible rider to share his ride with. He noticed that 80% of seats are empty on American Highways.

Both the friends put up their thoughts together and created the carpooling service named Zimride in 2007. The logic behind naming Zimride was taken from Zimbabwe, where they encountered people sharing rides as their basic transportation.

Zimride was created by keeping college students in mind. It was created in a way to provide easy travel access to the campus carpooling. They also provided a good way for students to earn money through Zimride. Till the year 2012, Zimride had thousands of users with 150+ universities participating in the business. Even after the great achievement, the co-founders were left with some dissatisfaction in their minds.

To improve the business and provide more easy ways to the users, Logan Green and John Zimmer gave rise to Lyft.

"Lyft came out of a hackathon project where we were trying to figure out what does Zimride look like on mobile." - Logan Green.

With the concept in mind, they built and launched the Lyft application in the year 2012. Soon after the launch of Lyft, it started raising enough funds for its development. Lyft also proved as a healthy competitor to already existing ride-sharing company Uber.

With the constant expansion of Lyft, the co-founders of Lyft concluded renaming Zimride "Lyft" in 2013. Along with that, they sold the Zimride services to Enterprise Holdings.

From there on, Lyft has successfully tried to accomplish its goal and is still on its way to success even after some rough waves.

Lyft - Mission and Vision

The mission stated by Lyft is to "Improve people's lives with the world's best transportation".

The vision of Lyft is stated as "ride by ride, we are changing the way our world works. We imagine a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community-driven and it starts with you."

Name

Lyft name of the vehicle is the general word "lift" and shares the same meaning. The idea behind naming Lyft '' originated after Logan Green observed people sharing minivan taxis in Zimbabwe. From there, the idea to name their startup Lyft '' originated, However, it was made in use after a few years when Zimride was renamed Lyft.

Tagline

The tagline of Lyft is Your Friend with a car.

The Initial thought of the Lyft founders was to enable safer and secure travelling options for daily commuters. The tagline itself suggests that a customer can trust their rider like a friend and can travel comfortably without worry.

Lyft Logo
Lyft Logo

In the first logo of Lyft, The Pink Moustache with the name Lyft was made. However, with time, only the name is left as its logo.

Yet, Lyft vehicles were found to have a big pink moustache attached in the front. The prime reason behind this was the old friend of the founder of Lyft named Ethan Eyler. Ethan Eyler was known to run a company at that time selling big pink moustaches that can be attached to vehicles in the front.

As for the logo of Lyft, all the letters of Lyft are written in small letters with Pink colours on a white background. The reason behind selecting the colour pink was to normalize the Lyft brand as more friendly for females riders. Lyft was originally planned as a fun-filled and friendly ride-sharing option for its users and hence selecting such a vibrant colour gives out a similar vibe to daily commuters.


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Lyft - Business Model

Lyft is an on-demand ride-hailing platform. It enables the online connection of a ride needing the user to the rider available at the nearby location. The typical business model of Lyft works on the principle of Peer to Peer model.

It combines all the necessary details such as base charge, the distance covered, the per-minute charges, the per-mile cost, time of day, ride type, the chosen route, number of available drivers, current demand for rides, and any extra charges or taxes. With all this calculation, the only remaining part is the time required to reach the destination. After going through all these elements, the final fare is decided.

There are four basic steps in the Lyft Business Model. However, Lyft itself is compromised of two different parts, riders, and drivers.

Riders

The four basic steps for Riders are:

Requesting a Ride

In this step, a rider needs to download the application of Lyft and complete their profile. Once done with the basic process, they can start with the available options and decide according to their needs.

Coordination

This step is mainly done by Lyft. Lyft enables the nearby available Lyft ride as a suggested option as per the rider. Once matched, basic information is shared on both sides such as the live location of the driver with the vehicle information, and the driver's name is shared with the rider. And the personal needed information about the rider is shared with the driver for their easy access to each other.

Ride

Once the request is accepted by the driver and the ride is accessed by the rider. The actual map of the destination is shared with the driver and real-time tracking is enabled for the safety of the rider.

Final Check With Payment and Ratings

Once the ride is completed, the final amount is displayed to both parties with the option of rating each other. A rider can rate the driver with needy comments and the same facility is given to the driver to rate their rides.

Drivers

Lyft has a slight change to the business models for those wishing to make money through driving but does not have their vehicle. For such people, Lyft has a dedicated Express Drive Program through which one can easily rent a car to drive. Before that, they need to get eligible to bypass the profile screening test. Once all this procedure is done, the driver can then start with their allocated process of four steps:

To Register As A Driver

For this process, Lyft has assigned them another application known as Lyft Driver App. After downloading the application, the driver needs to set up their profile with honest details. Once completed, they can then enable themselves on a Drive Mode to receive notifications from neighbouring locations.

Receiving A Request

After the drive mode is on, the Lyft application allows the nearby passenger's details to be sent to the driver for the ride. A driver has the option of either accepting or neglecting the ride request based on their judgments.

Completing A Ride

When a ride is accepted by the driver, basic details are shared on both the sides by Lyft Application. Along with that real-time tracking is enabled for higher safety. Once the ride is completed, the Lyft application automatically calculates the payment based on multiple factors and displays them on the screen.

Payment and Ratings

A rider needs to pay up a shown amount to the driver. Once the whole process is complete, a driver can rate their riders on a scale of 1 to 5.

Lyft - Revenue Model

Lyft gets its revenue mostly from the bookings made through it. Bookings stand for the completed rides done through Lyft Application. Lyft takes a commission from each of those rides. 80% of each completed ride goes to its driver whereas 20% is taken by Lyft.

In the year 2020, Lyft earned its revenue of approximately $2.3 billion.

Lyft generates its revenue from multiple sources.

Commission From Bookings

This is the majorly constituting source of revenue. As explained above, Lyft cutes 20% of the total payment made by riders after completion of their rides as its commission.

Supply And Demand-Based Fare

Lyft has its prices hiked at certain periods of the day. This is done at the time of traffic, high demand for rides, and similar situations. In this model, Lyft hikes its price temporarily and earns extra profit through each ride.

Availing Subscription Plan

The subscription program of Lyft is called Lyft Pink for riders. Lyft allows its users with the subscription plan of paying $19.99 per month or $199 per year to avail of various benefits such as 15% off on rides, a few additional discounts, and many others. This model also earns Lyft a good source of revenue.

Multimodal Business Plan

Lyft is not confined to a single ride-sharing platform, it has a few different similar services on hand too. Lyft is an on-demand ride-sharing platform giving out four different options for rides. They have scooters and bikes, public transportation, ridesharing service, and a self-driving facility.

Amongst them all, users can easily select their preferred options such as for shorter distances, one can prefer bike and scooter or for some specific reason, one can go with the option of the self-driving vehicle. All this has also contributed to the revenue collected by Lyft.

DOOH

Digital-Out-Of-Door stands for the method of advertisement in a ride. This method is used by Lyft itself also to advertise for the self. Apart from that, Lyft also gives out advertisements to others in exchange for certain fees.

Lyft - Employees

Lyft has its headquarters in San Francisco. Apart from that, it has its offices set up in various locations. The total count of locations is 31 different located offices covering the parts of 6 countries.

As of 2021, Lyft was calculated to be having 4369 employees working for it.

Lyft provides its employees with several facilities as per their job positions. Some of the facilities given by Lyft are Insurance of different types, retirement plans, maternity and paternity leaves, paid holidays, etc.

Some of the key people of Lyft are:

  • Logan Green- CEO of Lyft
  • John Zimmer- President Of Lyft
  • Anthony Fox- Chief Policy Officer, Senior Advisor to President & CEO
  • Brian Roberts- Chief Financial Officer
  • Kristin Sverchek- President of Business Affairs
  • Eisar Lipkovitz- Executive Vice President, Rideshare and Engineering

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Lyft - Funding and Investors

Lyft has a total of 79 investors and 13 lead investors investing on its platform.

Date Transaction Name Money Raised Lead Investors
Mar 1, 2019 Secondary Market - -
Jan 25, 2019 Secondary Market - -
Sep 20, 2018 Secondary Market - -
Jun 28, 2018 Series I $600M Fidelity Management and Research Company
May 4, 2018 Secondary Market - -
Mar 16, 2018 Corporate Round $200M Magna International
Dec 6, 2017 Series H $1.1M -
Dec 5, 2017 Series H $500M CapitalG, Rakuten
Oct 19, 2017 Series H $1B CapitalG
Sep 15, 2017 Secondary Market - -

From the time of its start till now, Lyft has participated in 27 rounds of funding and has received the amount of $4.9 billion. Their latest funding was raised on March 01, 2019.

Lyft - Acquisitions

Lyft has a total of 11 acquisitions with an investment of around $342M.

  • Kamcord
  • Leo
  • Cherry
  • YesGraph
  • Halo Cars
  • Flexdrive
  • Blue Vision Labs
  • Motivate
  • Hitch
  • DataScore

Lyft - Growth

Lyft was launched three years after Uber. Uber is considered the largest and most trusted ridesharing service in the United States. Earlier, Lyft was started as a ride-sharing company for long distances. But with time, they gave out different options for short distances too.

With this initiation, Lyft came out to be the biggest competitor to Uber. Uber was a well-settled company at that time, yet the growth seen by Lyft in its expansion was commendable. Lyft expanded roughly from 60 cities to 300 cities by the time of 2017.

Another thing that worked in the favour of Lyft was the anti-Uber Campaign in 2017. The campaign allowed Lyft to make its name by eating up Uber's popularity. The market share earned by Lyft increased from 22% to 33% in the year 2018.

Lyft - Advertisement and Social Media Campaigns

Lyft uses multiple methods to advertise its brand. Lyft is known to take help from social media influencers for its typical advertisement of itself.

Some of the celebrity endorsers of Lyft are LeBron James and Nigel Sylvester. LeBron James is the celebrity influencer used by Lyft for its advertising strategy, whereas Nigel Sylvester is a YouTube content creator, helping them to reach a wider range of users.

Apart from this, Lyft also takes the help from passionate influencers having the ability to reach heights and advertise their platform.

Another common method used by Lyft for its advertisement is in the form of Digital-Out-Of-Home (DOOH). This means advertising a platform within a ride. Lyft also advertises itself by using this method. Lyft also uses Google Ads for socializing its platform.

Each brand keeps on introducing different campaigns to gain the attention of users. The two most successful campaigns launched by Lyft are:

  • Riding is the new driving.
  • How to Human.

Riding is the new driving- It was launched in 2016 with a one-minute message showing the traffic drive with a heart vibe.

How to Human campaign was launched in 2019 to normalize the world after a long fight with the COVID pandemic. Even though at that time, the pandemic was not over, few things were coming back to normal. During this campaign, Tinder also teamed up with Lyft for this campaign to avail free rides for the customers as an effort of easing the concept of socializing and dating.

Lyft - Online and Social Media Presence

Lyft has an active Social Media Presence across different platforms. Lyft uses social media platforms as a way of advertising itself. Along with that, it also uses different platforms for announcing new steps.

Social media platform Followers
Twitter 289.3k
Instagram 180k
Facebook 658k

Lyft - Competitors

Lyft has about 30+ competitors in the market. The top three amongst them are:

  • Uber Technologies Inc.
  • Gett.
  • DiDi.

Uber

Uber is the biggest competitor of Lyft. It was launched in 2009. Uber Technologies Inc. is an American-based mobility service providing company. They serve 72 countries with approximately 10,500 countries. Services given by Uber include, ride-hailing services, food delivery services under the name of Uber eats, package and courier delivery, renting a vehicle, etc. Uber is the leading ride-sharing platform in the United States acquiring about 71% market share of rides sharing as noted in Jan 2022.

Gett

Gett, previously known as GetTaxi, is an Israeli-based transportation provider founded in 2010. Gett mainly focuses on Corporate Ground Transportation Management (CGTM). Areas served by Gett are Israel, Russia, the United States, the United Kingdom, and Europe. Services provided by Gett are corporate fleet, taxi, ride-hailing, and providing limos to their customers as per their request.

DiDi

Didi Chuxing Technology Co. is a Chinese vehicle for hire company launched in 2012. The company deals with application-based transportation services. DiDi provides services to 400+ cities. Common services given by DiDi are Taxi, Express, Premier, Bus, Designated Driving, Enterprise Solutions, Bike Sharing, Car Rental, food delivery, etc.

Lyft - Future Plans

"Now more than ever, we need to work together to create cleaner, healthier, and more equitable communities,” said John Zimmer, co-founder, and president, of Lyft.

Lyft plans to reach 100% electric vehicles on its platform by the time of 2030. This move will help in decreasing the harmful emissions to the environment. Lyft plans to use 100% electric vehicles in 10 years. All the vehicles used on the Lyft platform will be either eligible as electric vehicles or will be reliable to zero-emission technology.

To fulfil this dream, from the year 2017, Lyft was known to work towards the development of electric cars. However, Lyft sold its self-driving unit to Toyota's unit Woven Planet in 2021.

This step might seem like a hurdle for the future vision of Lyft. But on the better aspects, both the parties are bound in a contract to share data. This allows easy sharing of work between both the companies.

As no developing company would like to work on two aspects together. It is better for Lyft to work towards its main business of ride-sharing and for Woven Planet to work solely on the development part rather than taking interest in the ride-sharing business. With this assumption, we can look forward to having a better and clearer environment through the efforts of Lyft.

Lyft plans to fulfil its dream of establishing 100% autonomous vehicles but with a slight change in the actual plan by mainly focusing on its B2B branch.

Lyft - FAQs

Who is the founder of Lyft?

Logan Green and John Zimmer are the founders of Lyft.

What is Lyft?

Lyft is a ride-hailing service founded by Logan Green and John Zimmer.

Who is the CEO of Lyft?

Logan Green is the current CEO of Lyft.

When was Lyft founded?

Lyft was founded in 2012 by Logan Green and John Zimmer.

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