The Top 8 Instagram Influencers In The World Today

The Top 8 Instagram Influencers In The World Today
Top Influencers on Instagram

The increasing digitization is changing the dynamics of the world. People’s opinions, ideas, perceptions are all influenced by the digital world now.

Here comes the role of the new-age celebrities, the influencers. Earlier only big celebrities, sportspersons were approached for promotions and advertisements to create an influence over the audience.

Now it is changing. Thanks to Instagram which has become a breeding place for new talent. People are making such amazing content in their genres that they have now acquired themselves the status of influencers.

These people have earned people’s trust, respect and have gained a huge fan following over social media. People like Whindersson, Nusret, and more are now leading Instagram influencers without having an earlier celebrity background.

The Rise of The Influencer Industry
Top Instagram Influencers in the World Today

  1. Whindersson Nunes
  2. Huda Kattan
  3. Lele Pons
  4. Nusret Gokce aka Salt Bae
  5. Chiara Ferragni
  6. Zach King
  7. Amanda Cerny
  8. PewDiePie
Highest Paid Instagram Influencers

The Rise of The Influencer Industry

Since the past seven-eight years, the influencer industry has seen massive growth like no other. The bloggers, vloggers who started their journey by merely sharing their lives online are now creating a huge impact on the people and are ruling the world.

These people are digital stars who started following their passion, spotted opportunities, and decided to make their careers around it. With time, they began to catch the eyes of a large audience and also big brands.

This helped them become a trusted influence over the people. These are the stars who appear relatable to regular people. They not only act and make content but also interact a lot with their audiences.

Nowadays, influencers have gained such a huge place in people’s lives that it has now become a booming industry. They have become the number one choice for big and small brands as they own the power like no other, their massive audience.

Be it fashion, baking, eating, comedy, beauty, makeup, and more, we have got influencers in every field. With consistency, they have become experts in their fields. People have started to look up to them not only as an influencer but someone relatable from whom they can learn as well.

Top Instagram Influencers in the World Today

The world has started to create a place for another industry in it. This is the industry that belongs to our very own digital stars. There are many celebrities, big brands who have a huge following over Instagram. But there are people who earned a celebrity-like status on this platform and made themselves a brand.

Here are the top influencers who are now ruling people’s hearts all-around:

Whindersson Nunes

Instagram Followers: 57.3M

He is a comedian, singer, YouTuber, and Instagram influencer. He was born in Brazil in 1995. He is super popular for his amusing comedy.

Nunes is a digital star who earned his huge followers base through social media. He is a quirky and fun-loving influencer who has a following of 57.3M on Instagram.

Huda Kattan

Instagram Followers: 49.9M

This is the name that is super popular among women all around the world. She was born in Oklahoma, the USA in 1983. She is a blogger and makeup artist, famous for her being the founder of Huda Beauty, a cosmetic brand.

Her love and passion for beauty and makeup were loved by the audience. This self-made beauty influencer is a great role- model for many young women. She has the following base of 49.9M on her official account. She also possesses a following of 2.4M on her personal account and 6.8M on hudabeautyshop.

Lele Pons

Instagram Followers: 47.4M

This social media celebrity is an internet sensation, a singer, podcaster, and actress. She was born in 1996 and is a native of Venezuela. Her journey towards popularity from being a Viner and since then there was no stopping.

After that, she started making comedy videos for which she gained a massive audience. This young woman is now a prime choice for promotions and collaborations of top brands. Her current Instagram fan following stands at 47.4M.

Nusret Gokce aka Salt Bae

Instagram Followers: 42.5M

He is a chef, butcher, food entertainer, and internet celebrity. He hails from Turkey and was born in the year 1983. The chef became famous for his unique cooking videos.

Nusret became super popular because of his quirky style of salt seasoning. His style was so influential that it instantly became a viral meme all-around the world. This self-made influencer has 42.5M followers on his Instagram.

Chiara Ferragni

Instagram Followers: 26.3M

She is a fashion blogger from Italy, born in the year 1987. This woman started her journey from blogging and is now a model, designer, and entrepreneur.

Chiara has collaborated with many big brands and is considered one of the leading fashion influencers in the world. She has 26.3M followers on her Instagram.

Zach King

Instagram Followers: 24.5M

Another person who has made his entire personality over the internet is Zach. He is an influencer, illusionist, and filmmaker. He was born in 1990 in Oregon, USA. He has been making and posting videos since his high school days.

King is famous for his exclusively created digital magic videos. With a great amount of influence over social media, this man is a top priority for many brands. He has 24.5M followers on his Instagram handle.

Leading Agencies for Influencer Marketing in India
Marketing and businesses go side-by-side. It is something that can make a business from nothing to everything. Be it products, services, movies, or others, everything needs marketing to prosper. Many strategies are now available in the markets. For example- Email, ads, social media, co-branding, etc…

Amanda Cerny

Instagram Followers: 24.1M

Another great influencer is this internet personality who is now a model and actress too. She is Pennsylvanian born in the year 1991. Amanda is famous for her comic and music videos and vlogs.

This social media influencer is also a UN Ambassador. She has also acted in many movies like Airplane Mode, 211, and more. Cerny has 24.1M followers on her Insta handle.


Instagram Followers: 21.9M

He is a popular gaming influencer and YouTuber. He was born in Gothenburg, Sweden in the year 1989. His content includes gaming and comedy videos which are as interesting as his quirky internet name.

His original name is Felix Arvid Ulf Kjellberg. Over the years, he has become a great internet personality by earning a huge fan following on various platforms. This gaming influencer has 21.9M followers on his Insta handle.


From academics, fashion, cooking, beauty, businesses, and others, everything is going online. The rising dependency and interest in social media are also playing a great role in making things go online.

Nowadays platforms like Instagram have become a professional source of earning for many. This gave rise to the concept of the influencers industry. Influencers are now present in every corner of the world. The above-mentioned are some of the top Instagram influencers in the world today. Apart from these, there are many more who are great influencers like Dan Bilzerian, Cameron Dallas, etc.


Who are the top Instagram Influencers?

Some of the Top Instagram Influencers in the World are:

  • Whindersson Nunes
  • Huda Kattan
  • Lele Pons
  • Nusret Gokce aka Salt Bae
  • Chiara Ferragni
  • Zach King
  • Amanda Cerny
  • PewDiePie

How much do Instagram influencers get paid?

Influencers with a million followers can earn somewhere around $670 per post, the search marketing website says.

Who are the top Instagram influencers in India?

Some of the top Instagram Influencers in India are:

  • Jannat Zubair Rehmani
  • Avneet Kaur
  • Riyaz Aly
  • Aashika Bhatia
  • Siddhartha Nigam
  • Arishfa Khan
  • Kusha Kapila
  • Dolly Singh
  • Awez Darbar
  • Manav Chhabrar

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