Marketing and businesses go side-by-side. It is something that can make a business from nothing to everything.
Be it products, services, movies, or others, everything needs marketing to prosper. Many strategies are now available in the markets. For example- Email, ads, social media, co-branding, etc.
One of the most popular marketing strategies nowadays is Influencer marketing. It was not long ago when it was a budding concept. But now, this strategy has more power in it than one can think of.
This strategy seeks people having influencing personalities and takes advantage of it. Since it is now super lucrative, many agencies help businesses with this.
What is Influencer Marketing?
It is a strategy that takes advantage of the influence that certain individuals hold to meet business goals. This strategy can take place on the basis of payments and sometimes on the barter system.
An influencer is someone who produces content for platforms to gain an audience. With an increasing audience, they are able to develop a sense of trust among them. This gives them the capability to create a big impact on people’s buying decisions. They can help a business to target a wide audience that is beyond their target category.
The influencers involve three main types. These are celebrities, bloggers, and micro-influencers. Celebrity marketing has been in existence for a long. It is the rapid rise of the digital world that paved the way for bloggers and micro-influencers.
In this type of marketing, influencers get paid by businesses to showcase their brand. Since they have a close relationship with their followers, they are able to develop their trust in the brand. Hence, businesses get to reach a large audience with this strategy.
Benefits of Indulging Influencers in Marketing
Influencer marketing is the latest and the most popular trend for marketing currently. Here are some of its benefits:
- The first advantage is that this helps a business to reach more audience. A brand may or may not have strong followers of its own. So, this strategy enables them to reach a wide audience towards them.
- Another important benefit is the development of trust. People feel more related to the influencers of today. So, this helps a business to integrate trust among the audience.
- This strategy has the ability to influence people’s decisions. Stronger the influence, the more they trust, and thus, more sales.
- It is cost-effective. A business does not have to make any huge investment for this method of marketing.
- It can help a business to increase its engagement. This can also enable a brand to become the talk of the town.
Agencies for Influencer Marketing in India
Today, we all can understand the value and importance of this marketing strategy. But putting this into practice can be a bit hard. There are times when brands are not able to find the perfect person for their business. It is likewise for the influencers. So, to solve this gap, many agencies are now present to act as a bridge.
Here are some of the agencies present in India:
Buzzerati is a platform for influencer marketing, founded in the year 2016, by Samar Verma. It has a wide network of bloggers, celebrities, popular personalities, and more. This network spreads across all the social media platforms.
It collects and analyzes the data of top influencers, their followers, engagement rate, and more. This helps the brands to create appropriate messaging and find the best relatable influencer. This also enables them to create network campaigns.
One of the largest platforms in this field is Plixxo, founded in 2017 by Priyanka Gill. It is powered by the super popular name in the industry, POPxo. It acts as a bridge between brands and influencers.
This enables them to connect with each other and produce the desired content. To avail of its services, both can register themselves here.
They have top influencers on board like Kritika Khurana, Aashna Shroff, and more. Also, the platform has worked with top brands like Westside, Maybelline, etc.
Influence.in is another agency, founded in 2015 by Suneil Chawla and Vikas Chawla. This platform has a huge base of influencers over various social media channels. With such a wide range, it becomes easier for a business to find the most appropriate person for their brand.
The catchy name, regular campaigning and, great services have made the platform a popular choice of many. They have worked with renowned brands like Nykaa, Himalaya, etc.
This is another popular platform in India. It was founded in 2018 by Washib Khan. This provides the data about the influencers to the brands that help them save a lot of time in researching.
Here, the brands can make requests about their preference of content and channel. Then the interested influencers can send their proposals for the same. The platform helps with the entire process. It takes care of apt video creation, uploading and also tracks engagement and, sales.
Another popular name in the list of agencies is Pulpkey, founded in 2017 by Amit Mondal. It is a great platform, where both brands and influencers can find each other and work together.
Eleve Media Pvt. Ltd.
It is a compelling agency that helps brands to make the most of their marketing through popular content creators or influencers. It was founded in the year 2012. The founders of the agency are Rohit Khanna and Prince Khanna.
The platforms help the brands with their campaigning strategies and also ensure top-notch engagement. Both brands and influencers can sign up on the platform to give and get the work. The agency has worked with big brands like BMW, hp, Cadbury, Adidas, etc.
It is an agency based in Delhi, founded in 2016 by Darshan Kumar and Satish Arya. It provides the brands’ access to many influencers over social media. The brands can find the ideal person for their promotions.
The agency has worked with popular brands like gaana, BlackBerrys, etc.
The rise in the demand for influencers gave birth to many agencies. These help the brands to connect with the ideal persons. The widening of the digital world during the pandemic helped budding creators develop into established influencers. They were able to create a big impact on people’s mindsets.
These people have earned a huge audience over their social media channels. This makes them a perfect medium for brand marketing. Thus, this marketing strategy has grown well, is growing, and continues to grow even more in the future.
Which are the leading agencies for Influencer Marketing in India?
Leading Agencies for influencer marketing in India are:
- Eleve Media Pvt. Ltd.
What are the benefits of Influencers marketing?
Some of the benefits of influencer marketing are:
- Increase brand awareness
- Increases audience reach
- Builds trust
- Drives purchases decisions
- Saves marketing time
How does influencer marketing works?
Influencer marketing uses influencers to promote a brand to a larger market. Influencers are public personalities with a huge fan following base. They help in increasing brand awareness to a large audience.
Are influencer marketing agencies worth it?
Influencer marketing agency helps in finding and managing your influencers. It saves the time associated in marketing. They are professionals to make proper strategies as per our business needs.
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