MERAEVENTS - One Stop Platform for Event Ticketing

A lot of work goes behind organizing a successful event. Ideation of the event, putting up a proper team to organize the event, creating a budget, deciding the venue and lot more is required. However, after all these efforts, the success of the event depends on if there are enough attendees present in the event. Promoting the event and attracting people to join the event is a crucial task. Now, if your question is what you should do to promote your next event or if you are someone watching out for the next interesting event that you may want to attend, the answer is MeraEvents.

Launched in 2009, MeraEvents connects the organizers, delegates and service providers from across the country. It offers event organizers with numerous options like listing, promotions, online ticketing etc. The platform adds over 1000-1500 events per month across various categories. Headquartered in Hyderabad, MeraEvents today is one of the best online ticketing platforms in India.

MeraEvents Highlights

Startup Name MeraEvents
Headquarter Hyderabad
Founder Chennapa Naidu Darapaneni
Sector Online Ticketing/Event Promotion
Founded 2009
Website meraevents.com
Parent Organization Versant Online Solutions Pvt Ltd

About MeraEvents
MeraEvents - Founder and Team
MeraEvents - Market Details
MeraEvents - History & Starting Up
MeraEvents - Business Model
MeraEvents - Revenue Model
MeraEvents - Funding and Investors
MeraEvents - Startup Challenges
MeraEvents - Competitors
MeraEvents - Partnership and Tie-Ups
MeraEvents - Growth
MeraEvents - Future Plans
MeraEvents - Founder's Advice

About MeraEvents

MeraEvents provides value addition to the events of the organizers as they offer numerous options like listing, promotions, online ticketing etc. to the event organizers. MeraEvents' USP is that the organizers can list their events for free. Moreover, they can choose from the varying paid promotional packages, and benefit from the lowest payment gateway solution for selling tickets, etc. They offer end to end event technology solutions to the customers.

MeraEvents Logo

MeraEvents is a one-stop platform for events of all kinds. They have events listed across various categories and are trying to include all the events happening across the country on their platform. Professional, Entertainment, Sports, Training, Spiritual, Campus, Trade Shows, etc., are some of the categories they have on their portal, which would help people fine tune their search and narrow down their results.

Of all these categories, events from the Professional, Entertainment, Training and Sports events tend to be the most popular of its kind. Furthermore, they add around 1000-1500 events per month across the various categories.

MeraEvents also offer services in terms of managing the services related to ticketing, online and offline; registration counter management and digital marketing.

Currently, MeraEvents offers various solutions like,

  • EasyTag - A cloud based check-in and badge printing solution.
  • Digibroc -An online platform for exhibiting and distributing brochures and catalogs. This platform also helps the exhibitors to get details of visitors who checked the digital brochures and can do follow up with them.  
  • MoozUp - It is a white labeling solution that  lets the attendees of an event and the organizers connect and engage with each other before, during and after the event.
Read more: Check what are the products and services of Nestaway

MeraEvents - Founders and Team

MeraEvents Founder Chennapa Naidu Darapaneni

Chennapa Naidu Darapaneni is the founder & CEO of MeraEvents. After his engineering from JNTU-Ananthapur, Mr. Naidu moved to United States and started his entrepreneurial journey in the year 2000. On returning to India in 2007, challenges he faced in his endeavor to scout events propelled him to start MeraEvents as a solution to a grave problem in the segment. It is with  his great dedication and clarity in thought did MeraEvents emerge into a one-stop-solution for the event industry.

Over the last few years, MeraEvents has grown its staff from 6 to well over 60, expected to reach 100+ people by end of this financial year.

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MeraEvents - Market Details

According to reports, the global online event ticketing market size is expected to reach USD 67.99 billion by 2025. Again according to a ReedSeer report published in 2018, online ticketing market in India recorded $28 million  quarterly revenue.

"The market size for events ticketing in India is $1 billion, but only 10% of the players are using online ticketing platforms" says MeraEvents owner Chennapa Naidu Darapaneni. As such, there is a lot of scope for the business to grow, provided the event organizers can be convinced about the utility of using the online platform.

Read more: Check out the greatest marketing campaign by Mercedes

MeraEvents- History and Starting Up

It was in the year 2000, Chennapa Naidu Darapaneni was working in the US with an IT company. But he lost his job during the dotcom bust of 2000.  Naidu was searching for jobs but could not find any which made him decide to become an entrepreneur and create jobs rather than seeking one.  In the year 2000, Naidu started up Versant Technologies in USA. Versant Technologies is an end to end system integration company specialized in Oracle Retail and Electronic Data Interchange (EDI) Implementations at that time. Today Versant Technologies has strong presence in North America and India. Versant Technologies  was more of a B2B service company. Naidu wasn’t sure what exactly he wanted to do in B2C. Therefore, he started attending a lot of events and seminars to know what is happening in the industry.

And as they say, “What you seek is seeking you.” Naidu found that attending these events was a pain as there wasn’t much information available about the events beforehand. Ticketing, badge printing, meeting other attendees were the other challenges. Hence, he started doing research on these events, often asking attendees how they got to know about the events. Turns out that attendees had limited ways of finding out about an event beforehand, which was either through word of mouth or through scattered information on the net. There was a lack of one proper channel where everything about the event could be known.

Sensing a gap here, he started a portal in 2009 – an event listing, promotion and ticketing platform that connects organizers, delegates, and service providers from across the country. Very tactically, the portal was named ‘MeraEvent’ in order to foster that feeling of association with the event of one’s choice. Meanwhile in 2013 Versant Technologies was taken over by Aspire Systems and Naidu shifted his full focus to MeraEvents.

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MeraEvents - Business Model

MeraEvent's business model is built around commission on event deals.

MeraEvents started their process as purely event ticketing platform and began taking a commission only on the tickets. However, over the years, they have emerged as event ticketing technology solution provider managing the ticket desk and also becoming an end-to-end event marketing company.

Read more: What is the business model of Bookmyshow

MeraEvents - Revenue Model

For revenue, the event organizers can list their events on the platform for free and create a unique URL for the event. However, they have to pay 1.99% to payment gateways, and a 2% service charge on every ticket. They also have the option to sell directly from MeraEvents wherein the service charge goes up to 8%.

MeraEvents - Funding and Investors

MeraEvents has raised over $ 3.2 million in funding over 4 rounds.

Date Stage Amount Investor
March 2012 Seed $1 Million Undisclosed
June 2014 Venture round $1 Million OMICS International
June 2014 Angel $1.2 Million Undisclosed
May 2015 Angel Undisclosed Undisclosed

MeraEvents - Startup Challenges

A year before Naidu rolled out the portal, he started marketing it actively. He even spoke about it at the events he attended. People appreciated his idea which encouraged him to go ahead. But initial sales remained tepid on account of an immature market. Event organizers weren’t averse to publishing their events on the portal. However, they were not fully inclined to own the process. Most of the times, they would fail to intimate the start-up about event changes which created problems in smooth execution. Many of the event organizers were not very tech savvy, hence the MeraEvents team would publish the events for them in the beginning.

Added to that, were the troubles with the payment gateways as well as their limited number. Transaction failure rates through gateways were high, and thus it was another pain point. Initially, the portal used the EBS payment gateway along with one more. Contrast that with today, when multiple payment gateways like PayUMoney, Citrus, along with wallets like Freecharge, Oxigen, etc. are being used. Hence, in the initial days, penetrating the market took time.

MeraEvents - Competitors

MeraEvents.com is currently one of India’s leading 360-degree event technology solutions provider competing with Explara and Bookmyshow.

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MeraEvents - Partnership and Tie-ups

In 2015, MeraEvents has announced their partnership with media and communications firm, Percept Live Pvt. Ltd. The deal size is approximately $10 million worth of transactions on the company’s platform.

According to the partnership, MeraEvents will offer end-to-end event technology solutions, for managing the online and offline ticketing. Along with it, they will provide ground management of entry of attendees at upcoming events of Percept Live across India.

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MeraEvents - Growth

Coming a long way from 2009, MeraEvents has grown to 60 people in Hyderabad, Mumbai, and Gurgaon. About 80% of its revenues come from Mumbai, Delhi, Chennai, Pune, and NCR. On an average day, it sells around 1000-15000 tickets, that garners ticket sales of around 3-4 lakhs a day. MeraEvents is closely selling 1 Cr worth tickets per month for now and expected to grow in the coming years.

MeraEvents is witnessing more than 200% growth, year over year with the addition of 1000+ new events every month. The company powered 10,000+ events during 2013-14.

MeraEvents - Future Plans

The company will use the funding to continue expanding its reach to other cities, accelerate product growth and innovation and invest in additional sales and marketing resources.

MeraEvents - Founder's Advice

“Have a holistic plan and talk to someone who can give blatant opinions before you start implementing it. Be open and flexible and take a look at market demands while running the business.”

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About Lakshya Singh

I am a visionary content creator and internet researcher.
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