MSG91: Helping Companies To Reach Their Consumers Through SMS!

There was actually a time when the world was going nuts over messages and then there came a time people completely got over it. And just about this time, there was a set of entrepreneurs who were adamant on the insight that text messages will rise to its importance again. With the same insight, MSG91 was founded in 2010 by Pushpendra Agrawal, Shubhendra Agrawal, and Ankita Agrawal.

Headquartered in Madhya Pradesh, MSG91 works as a communication medium between companies and their customers by providing the former with enterprise messaging solutions. MSG91 provides several tools and add-ons to send bulk SMS other than the web application. All in all, it is designed for small, medium or large-sized businesses.

MSG91 - Introduction

With this effortless service of MSG91, the text messages reach its receivers 9.9 out of 10 times because if anyone operator fails, MSG91 delivers it through another parallel operator. But the common question is “doesn’t every bulk SMS providers do that?” And unlike the obvious, the answer is not really. Normally when one operator fails to deliver a message, most bulk messaging providers procure another operator to send the remaining messages which means that the undelivered messages were never really addressed.

But here at MSG91, it has a system wherein the receivers of previously undelivered messages also receive the message from other operators. Another important USP of MSG91 is the “Send OTP” service. This service particularly ensures the successful delivery of one-time-passwords (OTPs). And in case the OPT is not delivered, the users are given an option to receive a phone call at a zilch cost to the sender.

MSG91 also provides its users with a major differentiator called the mCampaign. The mCampaign service gives its users the power to make the most optimum use of customer analytics like segregating the customers, following up, converting leads and make genuine use of each message that is delivered. At MSG91, start-ups get 25,000 messages absolutely free when they first sign up with MSG91. And this is for every month up to six months. All in all, the startup gets to use 1.5 lakh free messages.

More than 1,000 start-ups have signed up for this service. MSG91 also wishes to give back to the community through selling cost-effective SMS plans to NGOs and has on-boarded their first customer for this initiative namely Prayas Corp, an NGO that works in the field of education and healthcare.

USP and Innovation

MSG91 strives hard to make the messaging industry absolutely nonpareil. The team wishes to raise the standards of express SMS services through a robust mechanism and the world’s best reseller panel. Nothing inspires the MSG91 team, Messengers91 more than the prospect of transforming lives and enterprises through determined and dedicated support services mechanism.

MSG91- Vision & Mission

The team at MSG91 is on a mission of making the messaging industry absolutely nonpareil. They wish to elevate the standard of express SMS services through the world’s best reseller panel and a robust mechanism. Nothing inspires their Messengers91 more than the prospect of transforming lives and enterprises through their dedication and determination in Support Services.

MSG91- Founder

Pushpendra Agrawal of Msg91 came back to his home-town Indore after completing his MBA in Dubai, he thought it made sense to set up his business here. “This is a safe place. Of course, it is home,” he says, adding, “But more than that it is also cost-effective for a first-time entrepreneur. You can hire people on a long-term basis which otherwise in a big city like Bangalore is an expensive proposition.”

MSg91- The Idea

MSG91 is a technical tale of three young entrepreneurs, who started an IT firm because they wanted to see the world use the IT industry in right sense, and they had faith in their innovative minds and had the guts to chase their dreams. They wanted to bring about a difference. This tale has, today, completed four years in the industry. And the mantra to the Company’s success is being creative in the hard work that they did over the years.

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When they started four years back, the Indoris were yet to hear government announcements of making their city the IT hub of the state. But these young entrepreneurs were too futuristic to wait for the government to decide their city’s future. They wanted to carve a future of their city with their own hands. And they decided that this is time. The three of them started the company and executed their plans, and today, the Company has a creative force of 50 people.

MSG91- The Team

• Pushpendra Agrawal, Founder & CEO- Pushpendra started as a businessman then turned into a student and eventually became a Serial Entrepreneur. Through his series of ventures, he seems to be on a mission to elevate technology for startups and the massive next-generation companies. After MSG91, Puspendra also has co-founded Walkover Web Solutions.
• Shubhendra Agrawal, Founder - This founder of MSG91 is an absolute Finance man. Ideally a Mathematics freak and an Engineer who cares not very much about academics. He is actually the one who started the company MSG91 by bringing in the first 100 clients.

The core team has 15 members who are directly involved in supporting customers. Meanwhile, 35 other members are busy in research and development. The company’s clients trust MSG91 to deliver, come what may.

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MSG91- Product and Services

With MSG91, the SMS reaches its targeted receiver 99 percent of the time. And that’s only because if one operator fails, MSG91 delivers it through another operator.

Doesn’t every bulk SMS provider do that? Not really. When a message is not delivered by one operator, most bulk messaging providers get another operator to send the remaining messages. This means that those undelivered SMSs are never really addressed.

But MSG91 has a system where receivers of previously undelivered messages also get the message from other operators.

Another key unique selling proposition (USP) is MSG91’s Send OTP service. This service specifically ensures the delivery of one-time-passwords (OTPs). And for every OTP that doesn’t get delivered, the users can opt for a phone call at no extra cost to the sender (in lieu of a message).

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MSG91 gives you a major differentiator called the mCampaign. The mCampaign service gives you the power to make optimum use of customer analytics. They help you to segregate your customers, follow up, convert leads – make REAL use of each SMS delivered.

Start-ups get 50,000 messages absolutely free of cost when they sign up with MSG91. This is for every month up to six months, so a start-up practically gets 3 lakh SMSs to use. More than 1,000 start-ups have signed up for this service. MSG91 also wishes to give back to the community through selling cost-effective SMS plans to NGOs and has recently on-boarded their first customer for this initiative – Prayas Corp, an NGO that works in the field of education and healthcare.

MSG91- Growth

• Over 5,000 customers, including major and well-recognized brands like Barista, NTPC, Policy Bazaar, Razorpay, 1MG, Ixigo, Blackbuck, Mahindra, MakeMyTrip, etc
• A client base over and above 14,300
• Operational in India and 192 countries worldwide.

MSG91- Business Model

MSG91 as a company that should be highly dependent on a competent sales team actually does not have a sales team. That’s for the reason that MSG91 believes in onboarding potential clients by providing excellent post-sales services. India’s leading bulk messaging provider is held together by their team of Support Heroes who are supremely dedicated to educating the users about using bulk messaging to optimally solve their problems. The company’s holistic service module is supposedly their biggest sales pitch.

MSG91- Acquisition and Mergers

As a part of their acquisition strategy, MSG91 wants to go global, marking its presence in every corner of the world, while the domestic process has just started with ToSMS acquisition.

MSG91- Marketing Campaigns

MSG91 has launched several campaigns to garner publicity and create a high brand recall. They had done a campaign in the past which aimed at automating the communication process for budding startups. Any Indian start-up can avail 10,000 SMSs every month by signing up with this campaign. The SMSs could be claimed against placing MSG91's start-up logo on their website. The invitation procedure will be processed through the recently launched portal

Mr. Pushpendra Agrawal, the CEO, MSG91, explained how this initiative came into existence: "I visited many European startups recently. And I envy their work culture. Unlike Indian startups, western startups employ the energy of their majority workforce in ideation. The processes that can be automated are automated right from the outset. Human intervention is limited to monitoring. Rest energy goes into conceptualizing new ideas. That's where they are a step ahead."

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Mr. Pushpendra Agrawal, CEO, MSG91, explains how this initiative came into existence: "I visited many European startups recently. And I envy their work culture. Unlike Indian startups, western startups employ the energy of their majority workforce in ideation. The processes that can be automated are automated right from outset. Human intervention is limited to monitoring. Rest energy goes in conceptualising new ideas. That's where they are a step ahead."

MSG91- Competitors

When we talk about companies that are operating in the same segment as MSG91, there are a few namely Gupshup, Route SMS, Solutions Infini. But again, all these companies have a very different model and base concept. But all in all, all these companies are contributing their bit in improving the business flow by providing optimal text message services.

MSG91- Growth & Future Plans

When asked about the plans ahead, MSG91 co-founder Pushpendra Agrawal added, “We have always been a company that focusses more on ease-of-use. We are focusing on better UX, better UI, better on-boarding. So the future plans are on the same line of thought; trying to make integrating SMS easy in various software, CRM, ERPs. Basically, making SMS more easy-to-use.”

MSG91- Founder’s Advice

Mr. Pushpendra Agrawal, CEO of the company, asked his co-workers to become an art fanatic even while coding. He said, “Every Walker must be a great designer. I want everyone to be a great artist. Whatever you may do, just try to find artistic satisfaction in it. That’s important. And that is how you’ll grow, we’ll grow.”

MSG91 has many known startups like Ladooo and 24×7table that are already using their services to deliver one-time passwords. Various other startups use SMS as an information tool by delivering OTPs, booking details, product delivery confirmation, and other confirmations. The initiative has a clear mission of adding 5,000 startups in the first month. Almost 500 startups including the vigorously growing ones, like Quickveggies, pressplay, home triangle, ixigo, and workxmate are also connected with them.