Indore Based Startups You Need to Know About!

Madhya Pradesh, the heart of India, is famous for its history, culture, food, and what not. Almost every Indian has seen the advertisement promoting tourism in Madhya Pradesh; the popular tune, "Hindustan ka dil dekho..." has been etched in the minds of many. What people aren't aware of is Madhya Pradesh's emergence as a startup hub—the credit goes to Indore. StartupTalky sheds light on some entrepreneurial ventures to have bred out of Indore.

Before proceeding, if you know about startups in Indore, please comment down below. If they aren't not present in this list, we will connect with them and feature their story on our website!

We have also covered startups in Punjab, Hyderabad and other major cities of India.

List of Startups in Indore

TM Store
Indian Threads


Founders: Shashank Vaishnav, Vinay Singhal, and Praveen Singhal

Sector: Media

WittyFeed Logo | Startups in Indore

Wittyfeed is today India's largest viral content company and the second largest in the world in terms of traffic numbers. The company had a humble start as a Facebook page and has grown into a mammoth entertainment blog. WittyFeed is a modern day blogging platform for everyone who loves to express and explore stories. WittyFeed was the brainchild of SRM University students who later shifted their HQ to Indore. The website get millions of pageviews everyday. The company has transitioned from delivering content through website to app based content delivery.

Brothers Vinay and Praveen Singhal started Wittyfeed in 2014 in collaboration with their college friend, Shashank Vaishnav. The website has established itself on a level where it directly competes with big shots like ScoopWhoop and BuzzFeed India.

Also Read: Startup story of AppDynamics


Founder: Narendra Sen

Sector: Hosting Services

RackBank Logo | Startups in Indore

RackBank is a server provisioning startup from Indore. RackBank deals with server hosting and the requirements of entities like data centres. The startup has worked with companies like Saavn, MSG91, and imo for their server related wants.

Narendra Sen started RackBank in 2013; he used to work at a photostat shop. If you're under the assumption that Narendra's technical expertise was inculcated through formal education, you're wrong big time. He is a self-learnt programmer. Gradually, Narendra became an expert in web development and started providing services. As time progressed, his services evolved into server provisioning on a large scale.


Founders: Pushpendra Agrawal

Sector: Computer Software

Walkover Logo | Startups in Indore

Walkover is a product based IT startup located in Indore, Central India. Walkover works like coders, designers, writers, gamers, brainstormers, debaters, coffee aficionados, and most importantly, DOERS. Walkover builds products that make business processes intuitive while conducting ourselves in an environmentally sustainable manner.
Walkover has built
1. MSG91, India’s renowned A2P messaging platform, serving 5000+ Enterprises, processing billions of messages.
2. Giddh, the A/c application which is automating the world of accounting  
3. Socket, API middleware, making third-party integrations super easy


Founders: Mayank Pratap and Aditi Chourasia

Sector: Web and App Development

EngineerBabu Logo | Startups in Indore

EngineerBabu was quick in tasting success after its launch. It provides web and app development services. EngineerBabu has worked with some of the biggest companies in the world: Apple, Fox Sports, Uber, and Samsung, to name a few.

EngineerBabu was founded by Mayank Pratap and Aditi Chourasia in 2014. They are childhood buddies. Mayank was working in a Bangalore based MNC while Aditi was preparing for medical entrance examinations. Mayank was done with his job and Aditi understood that the entrance test wasn't her cup of tea, having taken three unsuccessful attempts at the exam. Mayank came back to Indore, sat down with Aditi, and the duo decided to start an initiative for providing a job to their common engineer friend. And that's how EngineerBabu came into existence.

Also Read: Story of a Engineering Dropout who became a CEO

TM Store

Founder: Virat Khutal

Sector: App Development

TM Store | Startups in Indore

TM Store is a platform for converting content management systems (CMS) to native mobile apps for ease and accessibility in terms of view. In other words, it's a simple way for businesses to have their custom mobile apps. TM Store also has an app of its own called Naaniz. It lets individuals forge a partnership with TM Store sell home-made snacks online.

TM Store was founded by Virat Khutal in 2015. The platform was officially launched in 2016. Besides TM Store, Virat also started Twist Mobile—a mobile app development company.

Read more: Success story of Mobikwik


Founder: Ankur Phadnis

Sector: Tech

Feedify Logo | Startups in Indore

Feedify is a company permitting organisations to send push notifications to their potential customers. When people view a product again and again, they are likely to buy it. Anyone who own a business knows how helpful it is to identify if a potential customer  is browsing a product repeatedly. For the uninformed, this is a part of a strategy called targeted marketing. Feedify sends push notifications to visitors even when they are not active on that specific website.

Feedify was started by Ankur Phadnis in 2017.

Also Read: Inspiring life of Ashish Hemrajani, the founder of Bookmyshow


Founders: Himanshu Chaturvedi & Komal Kokate

Sector: Animated Video Production

MotionGility Logo | Startups in Indore

MotionGility provides their clients with the best-animated explainer videos to promote business stories. MotionGility provides cost-effective yet influential and convincing services.

MotionGility USP is that they craft customized videos that help a business in marketing and generating leads. They provide first-of-a-kind custom-made graphics in the video, which is created by them and not downloaded from anywhere. Currently, they have also captured Germany and other overseas markets.

Also Read: MotionGility Helps Brands with the Best Explainer Videos


Founders: Manish Chhajed, Mishal Jain, Rahul Badhera, and Ritesh Chhajed

Sector: Food Delivery

Oye24 Logo | Startups in Indore

It simply not possible to write on Indore without mentioning food! Oye24 is a food delivery venture out of Indore. It functions 24/7, 365 days. Oye24 serves multiple cuisines from various vendors. It also has an in-house kitchen specializing in local cuisine.

Oye24 was founded by Manish Chhajed, Mishal Jain, Rahul Badhera, and Ritesh Chhajed in 2015. Mishal was working at Tata motors while the other three were managing their respective businesses before starting Oye24.

Indian Threads

Founders: Abhishek Rawal and Vishi Porwal

Sector: Clothing

Indian Threads logo | Startups in Indore

Indian Threads designs and manufactures high-quality yet affordable menswear. It deals only in shirts. Customers can find all kind of shirts on Indian Threads' website. The company has an online retailing platform but also sells its products through offline stores across the country.

Indian Threads was founded by Abhishek Rawal and Vishi Porwal in 2015. They sold only 60 shirts in the first 3 months of starting business. But then, sales skyrocketed!


Founders: Geet Vaishnav and Prateek Sharma

Sector: Cyber Security

Securitybulls Logo | Startups in Indore

Securitybulls is a cyber security firm which offering penetration testing and IT security assessments for companies. Securitybulls doesn't discriminate when it comes to clients, dealing with high profile, popular organizations while providing services for bloggers and online marketers by protecting their content management systems (CMS). The company has worked Google, Microsoft, and Adobe (this list is really long!).

Securitybulls was founded by Geet Vaishnav and Prateek Sharma in 2016. It has established a good industry recognition within few years of being launched. This is indeed an achievement since the cyber security domain is extremely competitive.


Founder: Tanutejas Saraswat

Sector: Supply chain

ShopKirana Logo | Startups in Indore

ShopKirana is a B2B company using technology to provide supply chain management services to retailers across India. The startup envisions to empower millions of retailers and organize the grocery segment in the country.

Tanutejas Saraswat started ShopKirana in 2014. Before starting ShopKirana, Tanutejas had two failed ventures in his kitty.

The startups listed above were once just an idea, a figment of imagination. No idea has ever transformed into an actual venture without sincerity and perseverance. Add to it constant deliberation and thinking. Unless you are willing to give in everything to your startup, its never going to see the light of the day. Worship it with your hard work, bribe it your time and see it grow with your co-founders!

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Read more: Find the startups in your city here

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About Lakshya Singh

I am a visionary content creator and internet researcher.