TruePush- Free Forever Push Notifications

TruePush Startup Success Story

Push notifications have emerged as an effective marketing tool. 52% of smartphone users have push notifications enabled on their devices. Again, push notifications have 5-10 times more CTR than e-mails, which has made it an important part of any digital marketing strategy. Marketers can use it for promoting products and services, re-targeting, building brand reputation and much more. Considering the huge potential and growing popularity of push notifications, True Push a Hyderabad based startup has come up with free push notification services for everyone.

Startup Name TruePush
Headquarter Hyderabad
Founders Ravi Vaka & Manoj Surya
Sector Marketing Tool
Founded 2018
Parent organisation Truepush Pvt. Ltd.

About TruePush
Founders of TruePush and Team
How was TruePush Started
TruePush - Name, Tagline and Logo
What is TruePush
TruePush - Revenue Model
TruePush - Funding and Investors
TruePush - User Acquisition
TruePush - Startup Challenges
TruePush - Competitors
TruePush - Growth
TruePush - Future Plans

About TruePush

True Push is a free push notification product for web and mobile. TruePush offers feature-rich, high volume notifications for web & mobile, deep analytics and easy-to-use dashboard. This Hyderabad based startup founded in 2018, envisions to dominate the push notifications and re-engagement tools space in the next 3 years.

Founders of TruePush and Team

Ravi Vaka and Manoj Surya are the founders of TruePush. They met in a startup leadership program meet. The duo shared common ideas and came together to set up TruePush in 2018.  

Ravi Vaka is the Head of Customer Outreach & Success of TruePush. He oversees Customer Outreach, Customer Success,  Customer Service and Quality Assurance Team. He aims to exceed the highest standards in delivering his clients with a lifetime experience.

Manoj Surya is the Head of Product. He is the person behind getting the product come in timelines according to the customer and market need.  

True Push started with 6 member team and currently have 9 full-time members.  

True Push Team
TruePush Team

How was TruePush Started

Ravi and Manoj realized that push notifications have a fast-growing market.  The duo did thorough research and found there are no free products in the market for push-notifications. This made them think about introducing a push notification service free of cost, which would help users save money and time. Being a free tool true push soon gained good momentum and a lot of sign-ups.

We launched on product hunt in Jan 2019. The response was great. We had 400 + signups in a day after product hunt launch.

Relevant Read: 8 Techniques for Customer Retention in SaaS

“We deliberated on a few names and TruePush seemed catchy and easy to remember and  so we went ahead,” said Manoj.

Since TruePush is a free product, its tagline goes as - free push notifications forever.

TruePush’s logo has a lot of lines going within it. These lines represent network/communication, as TruePush is a network and communication product.

True Push logo
TruePush Logo

What is TruePush

TruePush is a push notifications service that helps its clients to engage with their customers efficiently and effectively.  Some of the features offered by TruePush are-

  • Unlimited Notifications, Campaigns, and Websites
  • Desktop Notifications
  • Mobile Push Notifications
  • Supports HTTP & HTTPS
  • Multi-browser support
  • Preview in different devices
  • 2-way Opt-in
  • RSS To Push
  • Rich Push Notifications
  • Scheduling
  • TTL & Expire of notifications
  • Website and campaign wise analytics
  • Tags
  • Custom Segmentations
  • Predefined Segmentation
  • Smart Triggers
  • Templates

True push also offers its users a personalized dashboard free of charges.

Again some of the new features, which are soon going to be added to TruePush are

  • A/B Testing
  • Personalization
  • Drip & Journey Creator
  • Snooze option
  • Automated Segmentation
  • Plugin to WordPress and other hosting sites
  • Emoji Support
  • Send a message to Messenger on Web
We believe, more users will be benefited when the costs are lower to use. Our tool is completely free to use for all features, both mobile and web and unlimited notifications

TruePush - Revenue Model

TruePush is currently providing the push notifications services free of cost and will continue to offer it for free forever. As far as the revenue model is concerned, TruePush plans to monetize in the future from one of these ways-

1) As Google does, they may connect the cookie data of users to advertising partners. However, the company ensures that any personal information of the client is not used or shared with anyone.

2) They may add more re-engagement tools to TruePush and charge a low price from its users on other add-ons and leave Push Notifications feature for free, just like now.

TruePush - Funding and Investors

TruePush is backed by enterprise currently and has no plans of raising funds in the near future.

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TruePush - User Acquisition

TruePush was able to acquire its first few customers through its network. A major chunk of its customers came from ProductHunt launch and later from Betalist. The company is also leveraging on a lot of word of mouth publicity.

There are 654 million websites in the world and 5million apps ( All stores ) and everyone can be our customer.

TruePush - Startup Challenges

As said by Manoj, TruePush did face many challenges, but the product market fit was never an issue for them. There were many incidents when the team had to move that extra mile for getting things done, recounts Manoj-

One day we shared our product on ProductHunt 9th with no expectations. The team in festive mood was heading into Sankranti/ Pongal vacation and to our surprise, TruePush was trending on number 3 on ProductHunt and with close to 900 % increase in our numbers,  we suddenly had to cancel our holiday plans and continued to work from office for the next few days.

TruePush - Competitors

As said by Manoj, there are 70-80 companies in Push notifications segment that is doing well worldwide, but of these, TruePush is the only one which has all features free forever. PushCrew, Pushnami, Izooto etc are some of the competitors of TruePush.

We made it free helping our clients to save up to $6000 compared to their prices while giving a robust product.  

TruePush - Growth

TruePush has been accepted well by its target customers and has big names such as Govt of Telangana and NASA space apps as its client. Currently, TruePush has 1700+ clients and will be reaching 100Mn + notifications sent monthly in just a few days.  

Besides, TruePush managed to come up as the 3rd top most company in the ProductHunt on Jan 9th, 2019.

TruePush has also Trended on Betalist and beta page home pages.

TruePush awarded with Rising Star Award – 2019 and Premium Usability Award – 2019 on May29, 2019.

TruePush - Future Plans

The company has a huge prospect for growth. TruePush’s future plans include-

  • Hitting 100M devices through its clients in 2019
  • Introducing more re-engagement tools In the next 1-2 years.
  • Emerging as a market leader in Push Notifications segment in the next 3 years.
It is important for companies and makers to feel liberated and deliver their best product to the world rather than thinking about making huge profits. It is incredibly hard to get your customers attention but once you retain them, it is easier to generate more ROI with the same customers

Website: TruePush

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About Chayanika Goswami

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