Creating a website, web application, or even a SaaS product in a particular niche isn't something new these days. For E-commerce stores and web based services, owning a website is synonymous with running the business itself, and hence something to be taken quite seriously. However, given the immense competition that online enterprises face, how do you make sure that the users who look up the content through a search engine, land on your site? Search Engine Optimization, abbreviated as SEO.
Taking a close look at the world wide web, over 39.5% of the websites are powered by WordPress. Moreover, only considering those using a Content Management System hikes this number up to a mammoth 64.1%. Anyone with an internet connection and a device today can create a website using WordPress. However, to make sure that the website ranks good in the search results would require some quality SEO.
SEO is the practice of enhancing the quality and quantity of traffic to your website using organic search engine results. It can be achieved through specific keywords, quality backlinks, internal linking, and even other optimization techniques such as reducing website loading time and minimizing file size. However, to hone the art of SEO, it isn't sufficient to work all by yourself, and using the right tools might just work.
What are On-Page SEO tools?
On-Page SEO is a diverse field, encompassing a variety of topics including keywords and internal linking. On-Page SEO tools help you optimize such aspects of SEO, in turn enhancing the search engine ranking of your website. On-page SEO is all the measures you can undertake within your website, to improve its search engine rankings. You can use various such tools to enhance your WordPress website search ranking, and here we discuss the top 10 On-Page SEO tools for WordPress that you can employ to get more traffic, and even monetize your website.
Ahrefs is an all in one SEO toolkit that offers various tools and services, that you can deploy to rank better in search engines. Users can optimize their websites with the Site Audit as well as analyze competitors with the Site Explorer, and research for keywords with high search volume with the Keyword Explorer. Users can also learn from the industry's leading content delivery platforms with the Content Explorer and track their website ranking through the Rank Tracker. Moreover, you can also join the Ahrefs community on Facebook with over 10K marketers with unique SEO strategies and ideas, to further enhance your website's search engine ranking.
SEMRush is one of the go to tool for SEO and Marketing experts, that also assists in market research, advertising, and social media. Be it discovering a wide array of national and local keywords, or the domain's backlink profile analysis, SEMRush offers you a suite of features that you can use to run SEO audits and even track SERP positions on a regular basis. It offers you access to a database of over 20 billion keywords, 310 million ads, along with 17 billion URL crawls per day, furnishing you with both, data and strategy. You can also track your PPC campaign via SEMRush, as well as your competitor websites and marketing strategies.
SEOPress is one of the best WordPress SEO plugins when you need a robust and simple tool for increasing traffic on your site. SEOPress offers an all in one functionality including schemas, site redirection along with site maps and broken link checker with an efficient installation wizard. It helps users manage titles, meta descriptions and other underlying properties, offers enhanced web crawling through XML sitemaps along with graph tags for social networks. Moreover, SEOPress can be employed without ads, anonymous data, or footprints in the source code even using the free version.
Google Keyword Planner
With the help of right keywords, your WordPress site can rank better, and Google Keyword Planner helps you with just that. It not only helps you find and embed the right keywords, it also offers a Keyword Research Tool to get insights such as how often the keywords are used along with other information. The Keyword Planner also furnishes users with data such as bid estimates for each keyword for advertisements, so you can determine your budget and accordingly plan your campaign for your business.
SEOQuake is a powerful SEO toolbox that offers on-page SEO audits, internal and external link examination, domain and URL comparison, along with a lot more functionalities, and all of this with a free browser extension. With an intuitive interface, SEOQuake furnishes users with a thorough and high speed SEO analysis of web pages, and also compares multiple web pages for SEO parameters, also allowing users to export the data to a downloadable file. Offering an interactive dashboard, SERP overlay, and comprehensive keyword analysis, SEOQuake is one of the best SEO tools for WordPress out there.
RankMath is an SEO plugin specially built for WordPress websites for content optimization with built-in suggestions and the best SEO strategies. RankMath offers over 15 configurable modules along with keyword rank tracking for SEO analysis to identify issues. It also offers an intuitive interface with Google Analytics integrations for keeping track of your website's stats through a dashboard and a rank tracker. RankMath also offers an advanced schema generator while also allowing you to import schema from different websites, and allows for a single click imports for seamless data migration from other SEO plugins.
Yoast SEO is one of the few SEO plugins for WordPress, that helps you bring more visitors from browser searches including Google and Bing, from social media, as well as enhances your audience's engagement. While it offers a freemium plan, both pricing plans include the basic SEO functionalities including keyword research and keyphrases, indexables, consistent removal of outdated content, page previews, readability checks, and a plethora of other features. Even Elementor users can seamlessly integrate Yoast with their application, with efficient technical assistance.
Accuranker is one of the fastest keyword rank trackers out there, and is used by a majority of SEO professionals and agencies. The range of functionalities it offers include keyword metrics and various data filters, updated keyword rank tracking, advanced data access and metrics through APIs, along with custom reports and quick responses. Accuranker also allows for various third party integrations such as Google Analytics, Google Search Console, Adobe Analytics, and other applications while also offering you competitor's keyword strategy analysis along with SERP features.
Moz offers various SEO tools including the free domain analysis service, link building and analysis tools, keyword tools and more. With various resources and free tools, Moz is one of the go to platforms for various WordPress users for one of the largest keyword databases, intelligent link building, page analysis and metrics, competitive domain analysis, along with weather pattern reports of Google algorithms. It also offers beginners' guide and learning centers as resources, along with SEO training and access to marketing community.
One of the more popular WordPress SEO plugin, AIOSEO offers local SEO services, WooCommerce SEO tools, modules, sitemaps, and rich schema snippets. News sitemaps allow you to rank higher by submitting news articles to Google news, while the social media integrations also allow you to control your content and thumbnails on social networks. It also offers users an SEO audit checklist to detect errors and get actionable insights for further enhancing your site's search engine rankings.
WordPress is a popular platform for hosting free or paid sites, and with the number of sites that it hosts, having a good SEO tool to rank better in the search results is almost a prerequisite. Most of the above mentioned tools offer enhanced SEO in one or the other aspect, and can be used to enhance your site's search engine ranking. While different tools may focus on different SEO aspects, there are also some comprehensive tools for complete SEO analysis while others specialize in certain aspects. However, any of these tools can help you bolster your presence on the web, and drive more traffic and offer a higher viewership, when used efficiently.
Must have tools for startups - Recommended by StartupTalky
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