Mukesh Kumar of M-Sanvi Real Estate on Customer-Centric Projects, Digital Innovation, and Building Trust-Driven Real Estate Experiences

StartupTalky presents Recap'25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future.

In this edition of Recap’25, StartupTalky speaks with Mukesh Kumar, Founder & Director of M-Sanvi Real Estate Pvt. Ltd., who reflects on a year of growth, customer-centric innovation, and strategic market navigation in the real estate sector. Kumar shares how M-Sanvi strengthened trust and transparency across residential, affordable, and commercial projects, overcame challenges posed by market volatility and regulatory shifts, and leveraged digital tools and data-driven strategies to enhance client experience. He also discusses emerging trends in smart cities, green buildings, and urbanization, outlines the company’s five-year growth vision, and offers insights on building a respectful, high-performing organizational culture while delivering long-term value to customers and stakeholders.

StartupTalky: What is the core focus of M Sanvi Real Estate Pvt. Ltd. across projects, segments, and services, and what long-term vision continues to guide your decisions?

Mr. Mukesh Kumar: At M Sanvi Real Estate Pvt. Ltd., our core focus is to create value-driven, transparent, and customer-centric real estate solutions across every project, segment, and service we deliver. From residential developments to affordable spaces, from property consulting to investment guidance, our work is rooted in trust, innovation, and long-term client relationships. We prioritize quality construction, ethical practices, and timely delivery - ensuring that every customer experiences confidence and satisfaction with their property decisions.

Our long-term vision is to become a most trusted real estate brand that transforms the way people buy, invest, and experience property.We aim to redefine the real estate landscape through modern design, sustainable development, smart technologies, and a commitment to excellence. Guided by this vision, every decision we make focuses on building communities, enhancing lifestyles, and creating long-lasting value for our customers.

StartupTalky: Reflecting on the past year, what were the most significant challenges your company faced in the real estate sector, and how were these challenges overcome?

Mr. Mukesh Kumar: Over the past year, M Sanvi Real Estate Pvt. Ltd. encountered several significant challenges shaped by market dynamics, regulatory changes, and evolving customer expectations. Despite these hurdles, our commitment to transparency, customer satisfaction, and innovation helped us navigate each situation effectively.

Key Challenges & How We Overcame Them:

• Market Volatility & Fluctuating Property Demand: Rising construction costs, changing buyer preferences, and unpredictable market behavior created uncertainty.

How we overcame it: We adopted flexible pricing strategies, strengthened our investor relationships, and expanded our focus on fast-moving micro-markets. This helped us maintain consistent sales momentum.

• Construction Delays Due to Resource Fluctuations: Shortages in manpower and increased material prices impacted timelines.

How we overcame it: We partnered with reliable suppliers, improved project planning, and implemented strict on-site monitoring systems. These steps helped us stay on track and deliver projects with consistent quality.

• Increasing Customer Expectations for Value & Trust: Buyers are now more informed and prefer companies that provide digital transparency and secure investments.

How we overcame it: We enhanced our customer experience by offering digital site visits, improved communication channels, and personalized guidance—ensuring clarity at every stage of the buying process.

StartupTalky:  How does M Sanvi Real Estate Pvt. Ltd stay ahead of industry trends to influence product offerings and marketing strategies?

Mr. Mukesh Kumar: M Sanvi Real Estate Pvt. Ltd. stays ahead of industry trends by continuously tracking market data, customer preferences, digital innovations, and emerging real estate patterns. We analyze buyer behavior, monitor competitor activities, and adopt new technologies like digital marketing, virtual site tours, and data-driven decision-making. This proactive approach helps us design relevant property offerings and create targeted marketing strategies that match current demand and future market shifts.

StartupTalky: In the evolving real estate landscape, what key metrics does your company track to assess growth and performance?

Mr. Mukesh Kumar: At M Sanvi Real Estate Pvt. Ltd., we track key metrics such as sales conversion rate, project completion timelines, customer satisfaction scores, lead generation quality, market absorption rate, and return on investment (ROI). We also monitor construction cost efficiency, inventory turnover, and digital engagement performance. These metrics help us measure growth, improve decision-making, and ensure that every project delivers strong value to our customers and stakeholders.

StartupTalky: What are the unique selling propositions (USPs) of your real estate projects, and how have these contributed to your brand's success?

Mr. Mukesh Kumar: The unique selling propositions (USPs) of M Sanvi Real Estate Pvt. Ltd. include premium locations, transparent dealings, quality construction, and customer-centric services. Our projects focus on smart layouts, modern amenities, and value-driven pricing that ensure long-term returns for buyers and investors. These USPs have consistently built trust, boosted customer satisfaction, and strengthened our brand reputation—making us a preferred choice in the real estate market. 

StartupTalky: Can you share any successful growth hacks or marketing strategies that your real estate company has implemented?

Mr. Mukesh Kumar: M Sanvi Real Estate Pvt. Ltd. has achieved strong growth through targeted digital marketing, lead-focused social media campaigns, and hyperlocal advertising. We use video walk-throughs, influencer collaborations, and referral programs to increase trust and reach. Additionally, data-driven lead nurturing and personalized customer follow-ups have significantly improved conversions. These smart, cost-effective strategies have helped us grow faster and build a strong market presence.

StartupTalky: What is your business vision for the next five years, and what strategic steps are planned for achieving your goals?

Mr. Mukesh Kumar: Our five-year vision at M Sanvi Real Estate Pvt. Ltd. is to expand into new markets, deliver high-quality projects, and become a trusted, innovation-driven real estate brand. To achieve this, we plan to adopt advanced technologies, strengthen customer service, form strategic partnerships, launch more value-driven residential and commercial projects, and enhance our digital marketing presence. These steps will help us scale sustainably and build a stronger market footprint.

StartupTalky: As a leader in the real estate industry, how do you cultivate a business culture of mutual respect within your team?

Mr. Mukesh Kumar: At M Sanvi Real Estate Pvt. Ltd., we cultivate a culture of mutual respect by promoting open communication, valuing every team member’s ideas, and ensuring fair and transparent work practices. We encourage collaboration, recognize individual contributions, and provide a supportive environment where everyone feels heard and appreciated. This respectful culture strengthens teamwork, boosts productivity, and helps us deliver better results for our clients and partners.

StartupTalky: Looking ahead, what opportunities do you foresee for future growth in the Indian and global real estate industry?

Mr. Mukesh Kumar: Looking ahead, M Sanvi Real Estate Pvt. Ltd. sees major growth opportunities in India and globally through rising urbanization, affordable housing demand, smart city initiatives, and increasing NRI investments. The expansion of digital property platforms, green buildings, and flexible commercial spaces also opens new avenues for innovation and development. These trends will allow us to explore new markets, launch modern projects, and deliver value-driven solutions for customers worldwide.

StartupTalky: Share key business lessons learned during your entrepreneurial journey. What advice would you offer to fellow real estate founders based on your experience?

Mr. Mukesh Kumar: Over my entrepreneurial journey, I’ve learned that trust, consistency, and customer satisfaction are the true pillars of success in real estate. Patience in tough markets, transparency in every deal, and a strong focus on relationships matter more than quick wins. I’ve also realized the importance of adapting to new technologies and staying updated with market trends. Real estate is not just about selling property—it’s about helping families find the right home. Our belief, “Ghar Sahi Milega Yahi,” reminds us to always put the customer’s needs first and deliver transparent, quality-driven service. 

My advice to fellow real estate founders:

• Build long-term trust, not short-term profits.
• Maintain transparency in every commitment.
• Invest in your team and empower them.
• Stay flexible—markets change fast.
• Keep learning, keep innovating, and always put the customer first.