Daily Indian Startup News & Key Business Moves – 29th December 2025: Titan Enters Lab-Grown Diamonds, Arvind Fashions Buys Out Flipkart Stake, Varun Alagh Ups Honasa Holding & More

StartupTalky News

29 Dec 2025 — 2 min read

Daily Indian Startup News & Key Business Moves – 29th December 2025

India’s startup and corporate landscape witnessed several strategic developments today, spanning jewellery, fashion, and consumer brands. Tata-backed Titan made a notable entry into the lab-grown diamond segment with the launch of its new brand beYon, signaling a shift towards sustainable luxury for younger consumers. In the fashion space, Arvind Fashions moved to acquire Flipkart’s remaining stake in Arvind Youth Brands, strengthening its control over the Flying Machine portfolio. Meanwhile, Honasa Consumer co-founder Varun Alagh reinforced promoter confidence by increasing his stake through a ₹50 crore block deal. Here’s a quick roundup of today’s key Indian startup and business headlines shaping the market.

Key Business News for 29th December 2025

Titan-backed Titan launches beYon to enter lab‑grown diamond market

Tata Group‑backed Titan Company has entered the lab‑grown diamond jewellery segment with the launch of its new brand beYon, marking a strategic expansion beyond its traditional jewellery business. The first exclusive beYon store is set to open in Mumbai, with plans to expand to other major metro cities. The brand focuses on contemporary, sustainable, and affordable lab‑grown diamond jewellery aimed at younger, urban buyers, complementing Titan’s existing portfolio without replacing natural diamond offerings.

Arvind Fashions moves to buy Flipkart’s 31.25% stake in Arvind Youth Brands

Arvind Fashions Ltd has announced it will acquire the Flipkart Group’s 31.25% stake in Arvind Youth Brands Pvt Ltd for INR 135 crore, making the youth apparel and accessories company a wholly‑owned subsidiary. Arvind Youth Brands, which operates the Flying Machine brand, has regained popularity on digital platforms, and the acquisition is expected to streamline strategic decision‑making while continuing online availability across channels.

Varun Alagh boosts stake in Honasa Consumer with INR 50 crore block deal

Varun Alagh, co‑founder and promoter of Honasa Consumer Ltd, has significantly increased his personal shareholding in the parent company of brands like Mamaearth through a INR 50 crore block deal. The transaction saw Alagh purchase over 18 lakh equity shares, raising his stake and reinforcing confidence in the company’s growth prospects across beauty, personal care, and related brand segments.