E-commerce and Quick Commerce Are Increasing Consumption: RBI
Quick commerce and e-commerce are fuelling private consumption in the nation, according to the Reserve Bank of India (RBI). According to the central bank's monthly report, e-commerce and q-commerce are driving the economy's recovery in private final consumption. The central bank went on to say that encouraging competition is more vital than imposing restrictions on certain markets. In the same sentence, the RBI pointed out that the October–December quarter saw a little increase in demand for household commodities. The RBI claims that the middle class, particularly in cities, is counting on relief from food inflation in order to increase their disposable incomes. The central bank proposed that increasing consumption is a means of reviving the economy's animal spirits.
Rural India Goldmine for Ecommerce Platforms
According to the RBI, the country's rural areas should continue to see rapid volume growth. It is important to remember that the RBI stated in November of last year that during the festive season, rural India became a treasure trove for e-commerce platforms. The development coincides with the emergence of fast commerce as the next arena of competition in the e-commerce industry. Among the leading companies in the market are Zepto, Swiggy's Instamart, and Zomato's Blinkit. In FY24, the three of them recorded combined revenue of nearly $1 billion. Amazon and Flipkart, two of the biggest online retailers, have also joined the market with their products, nevertheless. Additionally, BigBasket and JioMart are vying for a piece of the action.
Changing Dynamics of Quick Commerce Business
Although quick commerce began with grocery delivery, more businesses are entering the food delivery market and providing services in ten to fifteen minutes. Swiggy has introduced Bolt and SNACC for speedy delivery, while Zomato has introduced Blinkit's Bistro and a 15-minute meal delivery service. To provide comparable features, Zepto has also released its own stand-alone app called "Zepto Cafe." Additionally, recent entrants like Zing and Swish are providing fast meal delivery services.
The Present State of the Quick Commerce Industry in India
According to industry data, the rapid commerce business in India has expanded by 280% in the past two years, and the top three companies, Blinkit, Zepto, and Swiggy Instamart, have combined to generate over $1 billion in revenue for FY24. This occurs as Indian businesses are stepping up their rapid commerce solutions. Amazon India is getting ready to debut its rapid commerce service, Tez, while Myntra recently introduced M-Now for 30-minute- to 2-hour deliveries. The fierce competition in the rapid commerce area is shown by Zepto's recent $350 million fundraising round, which was led by Motilal Oswal's Private Wealth division. The company has raised $1.35 billion this year alone to increase the number of its dark stores and diversify its product offerings, demonstrating the significant investments being made by competitors to gain market share in this quickly expanding industry.
E-commerce and other retail formats are being disrupted by quick commerce, which, according to a recent Bernstein analysis, is expanding more quickly than contemporary retail chains like Reliance Retail, Dmart, and Spencer Retail. This is one of the reasons why consumer platforms are responding to the shift by preparing to deliver a variety of goods outside of groceries in 10–20 minutes.
Nitin Konde
