9 Lesser known Facts about Pinterest Every Pinterest user must know about

Mahenoor Mansuri

Oct 22, 2021 — 4 min read

Ever asked yourself this question? : Is this picture Pinterest worthy?

The key to it, is when you ask 'What is Pinterest?' The answer lies in the question posted above. It is a visual search engine. Yes, you read that correctly. Many times, we mistake it for a social media platform that helps you connect.

It was co-founded by Ben Silbermann, Evan Sharp, and Paul Sciarra. Silbermann, the CEO, is a former Google employee in AdSense and studied at Yale. The application was launched back in March 2010.

The app now has more than 500+ employees, available on three platforms: Web, Android, and iOS, in 30+ languages. It is located in San Francisco, with headquarters in CA. And offices in New York and Chicago, Atlanta, Los Angeles, London, Paris, Berlin, and more, to name a few.

The app is based on the key message that:

It starts with a great idea.

Lets take a look at the interesting facts and stats about Pinterest:

The Story behind the name
It made History in 2011
85% of pinners use the app to save their pins
Pinterest is more popular than you think
Pinterest taking it up a notch
60% of the audience that uses Pinterest are women
The international community, on Pinterest has a wider scope.
77% of active Pinterest users discover new products or brands on Pinterest.
The app has the potential to be a search engine.
FAQ

The Story behind the name

Ben Silbermann

The girlfriend of Silbermans came up with the name Pinterest and the site was first launched in 2010 as a beta. Gradually they opened up the site on an invitation-only basis.

Adding up since we are talking facts: Pinterest birth was inspired by a failed app.

It made History in 2011

Pinterest in Times for 50 best websites

Team go big, or go home, the app made it to TIME magazines, listing it as one of the best websites, among the top 50. Just a year after its launch! And since then, it has been breaking records.

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85% of pinners use the app to save their pins

It does not matter if you are a blogger, using the app for marketing or to drive traffic to your website. Pinterest has half of its traffic driven from mobile devices and the active 85% of pinners use the app to save their pins.

Tip: Creator's alert! You all need to use and design layouts for your Pins that are more mobile friendly.

Pinterest is more popular than you think

The number of people under the age of twenty-five is rapidly growing. It has doubled since 2020. Snapchat has 280 million annual users and Twitter has 186 million. Pinterest has more monthly active users now than these two combined. It is gaining popularity and running ahead of Twitter and Snapchat in the long haul.

Pinterest taking it up a notch

Number of monthly active Pinterest users worldwide

Pinterest had around 320 million active monthly users in the last year. And now they have around 459 million of them. We are looking at a growth of almost 100 million users here. The app is really taking it a step up.

60% of the audience that uses Pinterest are women

60% of the audience that uses Pinterest are women, plus 4 in 5 moms in the United States look for products to buy, and ideas actively, Have a business that sells products that targets mums? You know what to do.

The International Community on Pinterest has a wider scope

Around 74% of the audience falls under the age group of 18-44 years. Not to forget it's becoming popular among younger generations, too. Now that you know the secret, use it wisely. If you need to know the target group of your brand. But do not forget, the target audience always consists of both your loyal customers and your potential consumers too.

The platform has huge potential to reach a wider range of audiences. 50% of app users live outside the U.S. Curating content for the platform? Think again.

77% of active Pinterest users discover new products or brands on Pinterest

Pinterest ads are relatively 2.3× cheaper per conversion (when your audience takes an action, like contacting your organization or making an online purchase) compared to other social media ads. Adding to the benefits, the users on the app are 3× more likely to click through on your website to get to know more about it. Besides, 77% of active Pinterest users have discovered new products or brands through Pinterest.