Marketing is one of the fundamentals of business success. So, in today's competitive social media climate, it's more important than ever before to take every available opportunity to promote your brand cleverly effectively. Pinterest has become an essential platform for awareness and organic traffic to business websites because of its visual appeal and the massive number of users.
Finding experts to guide you through strategies and best practices for utilizing Pinterest in your marketing plans can be a hugely valuable venture. This can save you a fortune on paid marketing in the future.
Features of Pinterest
Boards contain content from similar categories with a shared theme or interest. As an example, one board may suggest" How to select a personal injury attorney," while another might be about "Advice for new parents."
Secret boards allow you or those you've invited to access a board exclusively, while group boards allow multiple sharers on a particular board.
A "pin "is an image or graphic that a user can add to a board, and usually links back to another website or blog post.
Repinning, on the other hand, is like sharing content on Facebook and allows you to pin someone else's content to your own profile.
Why Is It Different?
Pinterest is a platform that allows users to share and browse visual content for free. There are distinguishing features, though, that set it apart from other social media platforms. For starters, Pinterest allows pins to be linked back to your company website or other content in a specific board or category without paid advertising.
Most users save ideas and products that they're inspired by or wish to look at again in the future, and this can be anything from interior design tips and celebrity photos to parenting advice and DIY guides. Secondly, Pinterest and Pinterest Marketing focus more on research and inspiration than sharing one's personal life or current affairs and content can be bookmarked to view later.
Who Is Taking Advantage of Pinterest?
Although famous for food, travel, health, and décor, any industries that can offer tips, advice, infographics, and humor are the leading industries taking advantage of Pinterest marketing. Counseling services and attorneys frequently post advice and blog content, while financial advisers and real estate agents make use of the site to pin testimonials and industry tips. Pinterest is also responsible for more than 60% of social media sales, which is remarkable, given the immense competition it faces.
Why Should You Use It?
While other platforms like Twitter and Facebook have seen decreased traffic as a result of their changes to business pages, Pinterest has seen a steady increase at over 27 percent. For those who are proud of their content and would like to get more visibility, it's the ideal platform. Posts also offer longevity of traffic, managing to drive clicks years after an initial post.
It also provides some of the best return on investment available in online marketing today. This is because it connects everyone and that so many users are looking for companies to buy from on the platform.