Prudhvi Reddy's Assetmonk: Reshaping Real Estate Investment in India

Prudhvi Reddy's Assetmonk: Reshaping Real Estate Investment in India
Prudhvi Reddy - Founder and CEO of Assetmonk
StartupTalky presents Recap'23, a series of in-depth interviews where we engage with founders and industry leaders to explore their growth in 2023 and their predictions for the future.

Real estate is about buying and selling homes and businesses. It changes a lot based on how the economy is doing. When more people move to cities, and the population grows, there's more need for homes and offices. Technology, like showing houses online, is making it easier to sell. The rules from the government also affect how things work. So, real estate is important for how our cities and countries grow.

India's real estate market is set to soar to Rs. 65,000 crore (US$ 9.30 billion) by 2040, up from Rs. 12,000 crore (US$ 1.72 billion) in 2019. Projected growth aims for a US$ 1 trillion market size by 2030, contributing 13% to the GDP by 2025. Looking further ahead, the sector is expected to expand to US$ 5.8 trillion by 2047, contributing 15.5% to India's GDP, a significant rise from the current 7.3%.

In a recent Recap'23 interview, we at StartupTalky had the privilege of connecting with Prudhvi Reddy, Founder and CEO of Assetmonk. We probed into how the brand navigates the real estate realm, unraveling the intricacies of Assetmonks' distinctive approach within the industry.

StartupTalky: What does Assetmonk do? What was the motivation/vision with which you started?

Prudhvi Reddy: Assetmonk is one of the biggest alternative real estate investment platforms in India. Trusted by its investors across 31+ global geographies, the platform focuses on curating structured fixed-income products and fractional ownership opportunities backed by commercial real estate, an asset class that was once only available as an investment to the top 1%. With a vision to diversify traditional portfolios of retail investors with stable and high-yielding products, Assetmonk presents opportunities to match every investor goal, like passive income, capital appreciation, and long-term rentals. 

StartupTalky: What is/are the USP/s of Assetmonk?

Prudhvi Reddy:

  • Scouting investment opportunities from India’s growing private corridors
  •  Offering diverse products tailored to investors’ financial goals and objectives
  • Providing value-seeking investors access to growing alternative asset classes like office spaces, co-living, senior living, etc.             

StartupTalky: How has the real estate industry changed in recent years, and how has Assetmonk adapted to these changes?

Prudhvi Reddy: The concept of FRE [fractional real estate] is new to India and is gradually witnessing increased popularity among forward-thinking retail investors seeking stable rentals and portfolio diversification. With SEBI now planning to regulate fractional ownership platforms as SME REITS, rapid industry growth is anticipated. As a key industry player, we are proactively observing the changes and bracing ourselves to get aligned with the upcoming policies without any hassles. Simultaneously, we are also working on enhancing our service standards by adopting the latest tech and prompt investor relations teams.

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Prudhvi Reddy: Since this is a new industry, we take pride in constantly learning about the nuances that will make investors’ experiences seamless. We stay in the lead by actively participating in seminars, forming strategic partnerships, and staying connected with industry stakeholders. We also maintain cordial relations with current and potential investors and regulatory bodies to be updated on what’s necessary.

StartupTalky: What key metrics do you track to check Assetmonk's growth and performance?

Prudhvi Reddy:

  • Closely monitoring our growing AUM.
  • Analysing our investor base from different geographies, profiles, and objectives.
  • Checking investor satisfaction with regard to portfolio growth.
  •  The frequency of repeat investments.
  •  The growth of our investor community.
  •  Successful product exits.

StartupTalky: What were the most significant challenges Assetmonk faced in the past year, and how did you overcome them?

Prudhvi Reddy: Since the concept is new, we encounter some skeptical investors who are eager to explore FRE but require a lot of clarifications, rightfully. There’s a steep learning curve, which we solve by educating our investors about modern alternative real estate investments. Another hurdle was the lack of regulation that made trust-building a challenge for potential investors. We’ve been successful in upholding our credibility by maintaining transparent communication, highlighting our internal processes, achieving a significant AUM, upgrading technology to be on par with the current times, and improving in-house standardization.

StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack that you pulled off.

Prudhvi Reddy:

  •  Adopting an education-first approach.
  • Creating a comprehensive knowledge base.

StartupTalky: What are the important tools and software you use to run Assetmonk smoothly?

Prudhvi Reddy:

  • To service potential investors’, we use tailored customer lifecycle management software.
  • To ease the KYC process – We onboard investors with a paperless process using DIGISIGN.
  • To maintain transparency – We provide investors with a tracking dashboard.

StartupTalky: What opportunities do you see for future growth in the real estate industry in India and the world? What kind of difference in market behavior have you seen within states in India?

Prudhvi Reddy: For many Indians, investing is an emotional decision closely tied to traditional knowledge that is being passed down by generations. Being a diverse country, each state has a unique asset class preference. We understand this distinction and align our practices to diversify these traditional portfolios with a good balance of our alternative investment offerings to increase the potential of their portfolios and multiply their wealth the way they deserve.

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StartupTalky: What lessons did your team learn in the past year, and how will these inform your future plans and strategies?

Prudhvi Reddy:

  • Transparency and being investor-first build trust.
  • Streamlining processes promotes scalability and efficiency.
  • Quality assets yield quality returns.
  • Domain knowledge upholds reputation.        

StartupTalky: How do you plan to expand the customers, product, and team base in the future?

Prudhvi Reddy:

  • Customers: By creating strategic alliances, elevating the quality of our service, scouting for newer asset classes, and adopting the latest technology.
  • Product: Enhancing product offerings with superior supply quality and expanding to assets in more geographies.
  • Team: Focusing on growing sales and business development teams, amplifying our tech resources, and driving product developments.

StartupTalky: One tip that you would like to share with people reading this article who want to get into entrepreneurship?

Prudhvi Reddy: Tough times are stepping stones, but they should not distract investors from their financial goals. Be steady on the long-term vision. Additionally, here are some key insights:

  • Share what you know and keep everyone in your circle well-informed.
  • Understand your financial roadmap and invest in products that align with your objectives.
  •  Look for investments that also yield results in the long run.

StartupTalky extends its gratitude to Mr. Prudhvi Reddy for dedicating his valuable time and generously sharing his insights with all of us.

Explore more Recap'23 Interviews here.

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