Public relations these days is as important as breathing. You need it to survive. In the millennial world, all of us understand the importance and necessity of PR or Public relations. When brands show a great deal of interest in their customers, clientele, followers, employees, stakeholders, etc they retain their trust and loyalty which in turn helps their business.Public Relations Strategies hold huge importance in the survival of business and companies today. He who masters the Public Relations strategies , wins hearts and sales.
From Marvel studios organizing an Avengers fan event with AR Rahman’s Avengers anthem or Amul’s cute comics which touch your heart to Michael B Jordan being named ‘The sexiest man alive’ all revolves around the world of PR.
The term’ Public Relations’ is quite ironic as Brands, startups, and companies try to establish a ‘Personal Relationship’ with an individual rather than a public one. When they’re successful in doing so, people tend to recall the brand in the time of need, and for you to be in the same league, here are a few handy tips to strengthen your Public Relations and be one of the most memorable brands in the making.
You Are Your Brand
If you're the founder, your company becomes a reflection of who you are. Don't forget when you're rich and famous, the media always has their eyes on you. The way you live, talk and treat people is noticed and recorded and it does affect the PR of your company.
Vijay Mallya was once known as ‘The King Of Good Times’ because he lived his life in a similar fashion. He partied, roamed in mindblowing expensive cars, and had lavish interests. His brand ‘Kingfisher’ was similar and introduced the party culture in India. Vijay Mallya’s personal life paired with his product attracted the country thus landing his amazing sales and recognition.
Humor and sarcasm is an amazing way to keep your audience interested. Being funny creates an amazingly light-hearted image of your brand thus allows more people to gain attention towards your brand. People love to laugh and gossip. Especially about things they aren't supposed to gossip about. So do induce an element in your personal or brand PR which lets people chuckle and gain you the power of word-of-mouth communication.
Durex, a company that sells sexual wellness products is an amazing Public relations example of how being funny can keep your audience engaged with your products. On Father’s day, Durex India posted -“ To all those who use our competitors products: Happy Father’s Day’’ this light-hearted sarcasm left people rolling on the floor .There will soon be the time they think about the same Instagram post while being in a medical shop and actually increasing the brand’s sales.
Do Your Homework
There is no excuse for research. You have to know who you’re dealing with, what do they like, their interests and preferences. When you do your homework research by getting to know your audiences you can easily devise a strategy as to what will attract them the most and then simply tap into that market.
Let’s take the popular ‘Dream 11’ example. The Founders knew and understood the love for cricket in the hearts of Indians, all they did was create a company that catered to the need of the audience which was to enjoy cricket and also make money. They, later on, devised creative ads that helped to complement their strategy.
Be Where Your Customers Are
When you’re done researching the whereabouts of your audience now is the time to reach out to them. You cannot be marketing yourself where you’re not needed. Find out where your audience is and go set up your campaign there.
Politicians today have switched to social media like Twitter, Facebook, and Instagram to promote their campaigns instead of having a ginormous rally for months. This is because they know where their audience is. Youth and young voters account for 45 million people which resorts to 40% of India’s population approximately. Each youth is actively available on social media so why not gather their love and votes there?
Sell Me This Pen
Now if you’re a marketing buff you probably know the answer to this. Every time the handsome Leonardo DiCaprio hands over his pen to his colleagues in Wolf Of The Wall Street asking them to sell a pen, he wants them to ask him 'What do you need in a pen?'
Get to know what your customers want and when you know what they want, and you give them what they want who can dare to stop your sales romance? You’re meeting the needs of your customers, making them happy and that’s all they need, to be happy.
MacDonalds realized and understood the customer’s frustration of having to wait 20 mins to get a single meal. Their happy meals weren’t making people happy then, so in order to solve this problem they made sure they increase their efficiency by training their employees to make a burger as quickly as possible while retaining their quality, this attracted a huge number of people and McDonald’s golden arch became famous everywhere.
Similarly, MacDonalds customized its menu as per the county. The ‘Mc Aloo Tikki’ isn’t available largely in foreign countries. Why? Because Indians prefer eating potatoes or chicken rather than beef or bacon. Catering in this style, MacDonald sold you their burger. bingo.
Create Memorable Content
How many times have you found yourself randomly singing the lyrics of Washing powder Nirma, MDH Masala, or maybe the theme songs of Doremon or Shinchan? Or one might remember the Amul Cool ads or Sunfeast biscuits. You love them even though you're an adult simply because they are memorable and form a huge part of your childhood.
They make you feel nostalgic and you're most likely to recommend them to your further generations. This is what makes your content memorable does. Brands tend to create ads which are similar to other brands, that does help them be the topic of discussions for a few days however if you wanna stand out, remember what Bhuvan Bam, the epic YouTuber says, ‘’ Stand Alone To Stand Apart’’
If you keep scrolling about the internet you'll get tons of articles on the same topic however only one tip stands true, which is love your company. Treat it like it's your baby. All the good, bad comes into your account.
Teach it honesty and ethics. teach it value and finance. Make it's street smart and lovable for all, never forget, public relations take time to actually give you results. As Dory says, “ Keep Swimming”. that's what you're supposed to do here. There will be tons of obstacles, there will also be instances where you’d expect everyone to go bonkers over your Public Relation Strategy but you got the opposite results. Hold on, give it another try, and spread love.