CARS24 - Enters Unicorn Club with over $1 Billion Valuation

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Selling a car used to be a tedious task before these portals made our lives easier. One such portal that we see Mahendra Singh Dhoni endorsing is CARS24. Vikram Chopra, Mehul Agrawal, Gajendra Jangid and Ruchit Agarwal are the Founders of CARS24.

The recent funding on November 24, 2020 has led the company to enter Unicorn Club by raising $200 million financing in Series A round. It was led by DST Global with post money valuation of CARS24 being $1 billion.

Read this article to know about CARS24, its founders, funding, growth, future plans, how it works, business model, revenue model, and competitors.

CARS24 - Company Highlights

Startup Name CARS24
Headquarter Gurgaon, India
Sector Automotive ecommerce
Founders Gajendra Jangid, Mehul Agrawal, Ruchit Agarwal, Vikram Chopra
Founded August 2015
Parent Organization Global Car Group
Valuation $1 Billion (November, 2020)
Website www.cars24.com

CARS24 - About and How it Works
CARS24 - Founders/Owners and Team
CARS24 - Business Model and Revenue Model
CARS24 - Revenue
CARS24 - Competitors
CARS24 - Funding and Investors
CARS24 - Logo
CARS24 - Future Plams
CARS24 - FAQs

CARS24 - About and How it Works

CARS24 is an ISO 9001:2015 certified company and one of the fastest-growing used car marketplaces in India. This company is the first in the industry to bring a 'transaction led' approach to selling a car by solving used car selling which results in disruption of the 'classifieds’. With this portal, a potential car owner can very easily sell their car privately with the utmost security in just less than 2 hours and get paid instantly. While on the other end, CARS24 has thousands of used car businesses that buy these cars online via mobile auctions from these potential car owners across India.

This company, though just 5 years old, has gone on to become the of the 'supply' side conducting over 100,000 transactions a year. CARS24 buys all these cars from more than 15 cities across the country and sells them to over 100 cities in India. The company's unique C2B model has helped it to leapfrog the existing C2C and B2C models obstructively.

Building this empire on its unique advantages, CARS24 currently dominates used car ecosystem which includes sectors such as financial services, and information services. Apart from dealing in used cars online, CARS24 also has an offline presence in terms of brick and mortar stores, with more than 155 branches over 35 cities in India.

CARS24 is disrupting the pre-owned car industry in India and addressing the challenges faced by car owners, by providing them with a world-class customer experience which is quick, easy and hassle-free.

Cars24 also received an NBFC license from the Reserve Bank of India (RBI) for its new entity — CARS24 Financial Services. With Cars24 Financial Services, the company will facilitate vehicle loans to customers as well as finance channel partners to help them expand their businesses. The customers will be eligible for a credit based on the car value they are buying. For consumers, the average ticket size of a loan would be INR 2.5 Lakh - INR 3 Lakh.


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CARS24 - Founders/Owners and Team

Vikram Chopra, Mehul Agrawal, Gajendra Jangid and Ruchit Agarwal are the founders of CARS24.

Founders Cars24
Vikram Chopra, Mehul Agrawal, Gajendra Jangid and Ruchit Agarwal 

Vikram Chopra, CEO and Co-Founder - He has a BTech and MTech in Engineering at the Indian Institute of Technology, Bombay and earned an MBA in Finance at the University of Pennsylvania. He is a former Co-Founder of FabFurnish and Investment Analyst of Sequoia Capital and was Business Analyst at McKinsey & Company.

Mehul Agrawal, Co-Founder and COO - He holds an MBA from IIM Calcutta and has worked with BCG in the past. Earlier, Mehul started an online furniture company called FabFurnish.

Gajendra Jangid, Co-Founder and CMO - Like Vikram, Gajendra too has a BTech and MTech in Engineering at Indian Institute of Technology, Bombay. Before co-founding CARS24, Gajendra was working with Schlumberger.

Ruchit Agarwal, Co-Founder and Chief Financial Officer - Graduated from Cornell University, Ruchit was a Vice President at Bank of America Merrill Lynch before co-founding CARS24.

Cars24 currently has more than 150 branches across 35 cities in India and is backed by a team of more than 700 employees.

CARS24 - Business Model and Revenue Model

CARS24 is basically a used car resale business. Its business model revolves around the parameters of buying any car from its owner at the best price compared with other car resale services in the area. Basically, what CARS24 aims to offer Indian consumers is an alternative to other tedious means of selling a used car, thus making this process simple and convenient.

CARS24 offers a guaranteed price on any car, regardless of the model, age or condition. So what happens is that used car owners can sell their car in just a single visit to any CARS24 branch. Also, the user can obtain a rough valuation that is based on the details of their car online on this portal. The potential sellers who sell their cars on this platform receive an instant payment.

Given that, CARS24 also manages handover of legal documentation relating to vehicle registration, if any, at no additional cost to the seller. This company mainly operates in areas like automotive, e-commerce, retail and used car trade, and has grown tremendously since inception based on this stellar model.

Cars24 follows a customer-to-business (C2B) model. It buys cars from individuals and sells them to dealers. Unlike a classified platform, Cars24 enables end-to-end transactions and charges commission for each transaction.

CARS24 - Revenue

For FY 2019, CARS24 reported a revenue of 1,688 crores INR (US$240 million)


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CARS24 - Competitors

CARS24 directly faces cut-throat competition in the market. It competes with companies that operate in the same segment and cater to the same target audience such as CarDekho, Droom, Quikr Auto, Olx, CarTrade, and NDTV Auto.

CARS24 - Funding and Investors

CARS24 has raised a total of $394 Million till date. The recent funding on November 24, 2020 has led the company to enter Unicorn Club by raising $200 million financing in Series A round. It was led by DST Global with post money valuation of CARS24 being $1 billion.

Here is a list of all the finding rounds of CARS24-

Date Stage Amount Investor
January 2018 Seed Round - -
June 2018 Series C $50 Million KCK, Kingsway Capital, MPGI, Sequoia Capital India
October 2019 Series D $100 Million KCK Global, Unbound
November 2019 Corporate Round $44 Million Global Car Group
November 24, 2020 Series E $200 Million DST Global

In August, Mahendra Singh Dhoni had also invested an undisclosed amount in Cars24 as a part of series D round. Following the deal, Dhoni became the brand ambassador and owned equity in the company.


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CARS24 Logo

CARS24 - Future Plams

“Our motive is to expand across India and give our customers a hassle-free selling experience. Any car owner can sell their car at a great price in less than an hour by driving down to the nearest CARS24 branch. To make it a reality, we’ve been investing heavily in making our tech more robust, as well as, convenient and friction-less for all”, added Vikram, co-founder of CARS24.  

At present, the company has over 10,000 channel partners registered on its platform and it intends to increase the network to more than 20,000 partners over the next two years. The company also said that it has been actively launching operations in many Tier 2 and Tier 3 cities.

Cars24 currently claims to do about 13,500 transactions monthly, with an average order value of INR 3.5 lakh. Cars24 claims to be doing a transaction of 1.5 Lakh cars per year and targeting 1 Million annual transactions by the end of 2021.

CARS24 - FAQs

Who are the founders of CARS24?

Vikram Chopra, Mehul Agrawal, Gajendra Jangid and Ruchit Agarwal are the founders of CARS24.

How much is the valuation of CARS24?

$1 Billion

The recent funding on November 24, 2020 has led the company to enter Unicorn Club by raising $200 million financing in Series A round. It was led by DST Global with post money valuation of CARS24 being $1 billion.

Who are the Top Competitors of CARS24?

CarDekho, Droom, Quikr Auto, Olx, CarTrade, and NDTV Auto.

How much is the revenue of CARS24?

For FY 2019, CARS24 reported a revenue of 1,688 crores INR (US$240 million)

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About Rishabh Rathi

Pre-Final Year Computer Science Undergrad and a freelancer.
  • Nagpur
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