Roposo - A Platform to Express and Explore your Passion for Fashion!
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Studies show that millennials today engage most in the video content. Be it their social handles or video blogs essentially called vlogs these days. But the most interesting part is that this trend was anticipated by this bunch of entrepreneurs back in 2012 when they came together and launched this application called Roposo. Get an insight on the Roposo Company Profile, Funding, Parent Company, Owner, Revenue, Business Model, Logo etc., in the article ahead.
The entrepreneurs we are talking about are these three IIT alumni – Mr. Mayank Bhangadia, Mr. Avinash Saxena, and Mr. Kaushal Shubhank. Roposo - TV by the People is a unique social media platform where people express visually with homemade videos and photos.
Let's go through the Journey of Roposo & know about Roposo Owner, USPs, founders, business model, revenue, wiki, funding, growth, and future plans.
Roposo - Company Highlights
| Startup Name | Roposo |
|---|---|
| Headquarter | Gurugram, India |
| Sector | Social Network |
| Founders | Avinash Saxena, Kaushal Shubhank, Mayank Bhangadia |
| Founded | June 2012 |
| Parent Organization/Owner | Glance Digital Experience Private Limited - InMobi Group |
| Website | roposo.com |
About Roposo and How it Works
Roposo - Parent Company
Roposo - USP and Innovation
Roposo - Target Market Size
Roposo - Founders and team
How was Roposo Started?
Roposo - Business Model and Revenue Model
Roposo - Partnerships
Roposo - Funding and Investors
Roposo - Name, Tagline, and Logo
Roposo - Revenue
Roposo - Growth
Roposo - Future Plans
About Roposo and How it Works
Roposo, also very commonly known as 'TV by the People' is an extremely innovative platform where the users are allowed to express visually with their own homemade videos and photos. This application offers an effortless browsing experience in integration with the user-generated channels.
The app users can easily watch what is relevant to them and also simultaneously connect with a wide audience from around the world. That’s not just it. The most interesting part starts here. With its creative and contemporary post creation and editing tools, the users can share their life, portray their unrevealed talents, and express their opinion on things that matter to them.
One of Roposo’s key advantages is its focus on multiple Indian languages (it offers content in 10 so far), which gives it an edge in smaller Indian cities and towns. Mayank says it also differentiates by creating a TV-like viewing experience and offering editing tools that make it easy for people to start broadcasting (about 30 percent of Roposo’s users have created content).
Video creators can also make money based on how much user engagement their content generates. The app offers a seamless, new-age TV-like browsing experience with a full-screen view and 25+ interest-based channels.
Niku Mandal
Roposo - Parent Company/Owner
Glance Digital Experience Private Limited - InMobi Group is the Parent Company of Roposo. Bangalore-based Advertising tech Unicorn InMobi Group acquired Roposo in November 2019 with a deal value being around $ 20 million.
InMobi Group was Founded in 2007 by Naveen Tewari, Piyush Shah, Abhay Singhal, Mohit Saxena, and Amit Gupta. The company has three subsidiaries: InMobi UMC, TruFactor and Glance. This acquisition will InMobi Group to expand its content platform Glance in vernacular content.
“This acquisition will enable Glance to bring to the fore content created by Roposo’s large vernacular influencer community” Said Naveen Tiwari (Founder & CEO, InMobi Group)
Glance will get access to Roposo’s extensive network of professional, vernacular content creators and users. The acquisition also gives Glance ownership of Roposo’s video technology, platform and brand.
“Glance is a disruptive platform and we are very excited to be a part of it. We hope to bring our experience and expertise in the area of short-form video platform to deliver engaging video experiences and make Glance the dominant vernacular video platform in India and the world” Said by Mayank Bhangadia (Founder, Roposo)
Roposo - USP and Innovation
The main unique selling proposition of the company is that it is essentially not an e-commerce player. In turn, Roposo is India’s first-ever fashion focused social networking platform for women. Being the only network in India that provides a 360-degree view of fashion to its users, the startup allows its users to post stories to establish interactions with the fashionistas and follow their fashion and style icons and review the products amongst an enormous range of other features on the application.
Along with all these features, Roposo facilitates its users with an excellent shopping experience from a large number of web stores and brands. As time goes by, to assist its women users, this app gets more and more personalized with the stories and other features according to the tastes and preferences of the user.
Piyush Mishra
Roposo - Target Market Size
Roposo’s main target audience lies in the female section of society. With smartphones being so handy and the internet revolution, we see a huge rise in the target market for apps like this. The app users commonly have this one passion - fashion. Its target audience mainly includes celebrities, designers, stylists, bloggers, and of course, the girl next door.
Roposo - Founders and team
Roposo is founded by Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank.
Mayank Bhangadia (Co-founder, Roposo)
Mayank is an IIT Delhi Alumnus, with a double master in Finance Management from ESCP Europe and in Petroleum Economics and management from the Institut Francais du Petrole (IFP School). He honoured his effective skills for almost three years as the Senior Management Consultant at Schlumberger Business Consulting. Before co-founding Roposo with his fellow co-founders, he had also co-founded Giveter.com in 2012.
Avinash Saxena (Co-founder, Roposo)
Avinash comes from Dhanbad and also has graduated from IIT Delhi. He started his professional life with Evalueserve as a Senior Research Associate, then took the great mantle as the CEO and Co-Founder at HTechHandsTalk Technologies. Here, he developed the Gesture recognition technology which followed by joining Zomato as its CTO. He co-founded Giveter.com in July 2012 with Mayank and Kaushal and now heads Roposo with them.
Kaushal Shubhank (Co-founder, Roposo)
Born and brought up in Jamshedpur, he is currently heading the technology department at Roposo.com. Also an alumnus of IIT Delhi, this brilliant mind first worked at D.E. Shaw India Software Private Limited for over 3 years as a Senior IT Member which was then followed by joining Mayank and Avinash at their first venture Giveter.com.
Roposo initially started with 20 employees, and today has a team of 141 employees.
How was Roposo Started?
Roposo team always intended to offer e-solutions that are relevant to people. Therefore under the company name, Relevant e-solutions, they commenced Giveter.com. It became a means for them to get an insight into the requirements and preferences of fashionable women. They were buying gifts and products for themselves.
Roposo team realized that to search for fashion products, women had to surf through several websites and then also did not find the product as specific as to their needs. They explored this opportunity and started Roposo, which focuses on fashion for women. It is a democratic platform for women, brands and fashion lovers to express their ideas, like, curate, discover, and inspire others.
Piyush Mishra
Roposo - Business Model and Revenue Model
Roposo mainly generates revenue through two modules namely Advertisements and Lead Generation. The crux of the matter here is that though Roposo has more avenues of monetization to explore, this venture is already way too profitable with zero expenses in marketing or logistics, and a large chunk of investment in technology and products.
“We suggest interesting places near the user’s location. Brands can interact with users too”, says Kaushal, co-founder of Roposo.
Roposo - Partnerships
Roposo has partnered with Shopify on July, 10, 2023 to pave the way for a transformative era in Indian digital entrepreneurship. Their collaboration aims to empower more than 10,000 digital entrepreneurs by offering comprehensive support throughout their business journey, encompassing services like establishing online stores, sourcing products, managing order fulfilment, and facilitating payments.
In collaboration with chef and entrepreneur Saransh Goila, Roposo has introduced a new cookware brand named Delishaas to the market.
Roposo and Ekta Kapoor have joined forces to launch a fresh line of apparel under their co-created brand, EK. This collection will showcase contemporary ethnic wear, offering a unique blend of style and tradition.
Roposo - Funding and Investors
Roposo has raised a total of $37.7M in funding over 6 rounds. Below are the funding rounds:
| Date | Stage | Amount | Investors |
|---|---|---|---|
| July 2014 | Seed Round | $1 million | - |
| March 2015 | Series A | $5 million | Tiger Global Management |
| August 2015 | Series B | $15 million | Tiger Global Management |
| November 2018 | Series C | $5 million | Bertelsmann India Investments |
| December 2018 | Series C | $10 million | Tiger Global Management |
| May 2019 | Series D | $5 million | Tiger Global Management |
Roposo secured $5 million in its latest funding round in July 2014, with Tiger Global Management as the lead investor.
Roposo - Name, Tagline, and Logo
Video entertainment app Roposo has the tagline 'TV By The People'.
Parnas Ghosh
Roposo - Growth
The venture has established itself as a niche player in the Indian digital space. The platform has more than 2.5 million active users and overall user-base of 4 million. The company is exceptiouser basewing at a rate of 100% every month with 7-8 lakh unique users joining the platform every month.
On an average, a user spends 2 hours per month on this application and the app has over 2 million screen views per day. Also, more than 2.5 lakh videos are created daily on Roposo and more than 4,00,000 posts a month.
The company has partnered with more than 300 websites and collaborated with more than 500 brands. Their app is available in 10 languages and recently they launched men's section too.
Roposo has declared its arrival in Indonesia. The platform is currently planning to expand its reach into additional markets, such as the US. Over 30 million Indonesians use the platform, which is run by Glance as as per news report of November 1, 2023.
Roposo - Future Plans
Kaushal says “Building product and technology is our concern, not profit. We want to build a community by reaching out to the customers and engaging them.”
The Roposo co-founders believe that their team is their biggest asset. In the journey forward, they are quite hoping to acquire efficient teams that build modern consumer-facing products, probably in fields like artificial intelligence and machine learning.
In the upcoming quarters, the platform will also increase its footprint in more markets, such as the US, Brazil, and Japan as per the news report of November, 1, 2023.
Roposo - FAQs
Who are the Founders of Roposo?
Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank founded Roposo in 2012.
Who is Roposo owner?
Glance Digital Experience Private Limited ( A subsidiary of InMobi Group). InMobi Group was Founded in 2007 by Naveen Tewari, Piyush Shah, Abhay Singhal, Mohit Saxena, and Amit Gupta.
What is the Roposo Revenue Model?
Roposo mainly generates revenue through two modules namely Advertisements and Lead Generation.
What is meant by Roposo?
It is an India-based- Video sharing social platform. The app offers a TV-like browsing experience with its channel containing user-generated content.
Is Roposo Indian App?
Yes, it is an Indian-origin App that offers a social media-like platform to share content and videos. Roposo is headquartered in Gurugram, India.
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