ShiftKarado - Highlights
Started with a very focused aim to resolve the then-prevailing issues in the relocation industry, ShiftKarado is one of the leading technology-driven packing and moving services providers in India. It operates in the competitive and unorganized relocation market to simplify the relocation process for the customers.
Amidst the chaotic landscape of Indian relocation industry where the customers used to suffer the detrimental consequences of obscure services provided by many unorganized players, the co-founders realized that digital technology could streamline a majority of the aspects of the industry. Here, we are interviewing the founder Mr. Atul Mithal to learn about his journey of ShiftKarado.
We have covered following things about ShiftKarado:
- ShiftKarado - Vision & Mission
- ShiftKarado - The Idea
- ShiftKarado - Founders
- ShiftKarado - Name & Logo
- ShiftKarado - The Product & Services
- ShiftKarado - Business Model
- ShiftKarado - Revenue Model
- ShiftKarado - Major Challenges
- ShiftKarado - Growth
- ShiftKarado - Funding
- ShiftKarado - Competitors
- ShiftKarado - Work Culture
- ShiftKarado - Hiring Strategy
- ShiftKarado - Future Plans
Shiftkarado - Vision and Mission
The mission that ShiftKarado began with is to hand over easy access and complete control of relocation projects to the customers using efficient technologies. It wants to become all-time relocation partner which focuses on creating additional value for customers. It is destined to plug the gaps in the fragmented relocation segment in India and provide relief to the stressed and perplexed customers through reliable and affordable relocation services.
Shiftkarado - The idea and starting up
It was in the year 2015 when this big idea of starting a tech-oriented relocation company struck Mr. Atul Mithal, the Founder of ShiftKarado.
Shiftkarado - Founders
After the idea stuck, Atul was joined by other co-founders, Sahil Mithal, Aulina Mithal Sood and Ashish Mullick who imparted their knowledge onto him and diligently collaborated to lead the formation of what ShiftKarado is today.
Atul is the first ever Indian President of FIDI (International Federation of International Movers), which is the umbrella organisation of international removals and relocation companies. He is also the founder and chairman of Star Worldwide Group, an internationally acclaimed company that provides fine art handling, relocation services, event & exhibition logistics and information management services.
Sahil shoulders the responsibilities of being architect and technical Lead. He is a Computer Science graduate from College of William & Mary, Virginia, USA. He pursued FIDI EiM (Essentials in Moving) course in Brussels and became versed with the intensive knowledge of moving processes. Before ShiftKarado, he gained vital experience in the international industry of relocation and transportation by working with Star Worldwide Group, the parent company of ShiftKarado.
Aulina Mithal Sood
After doing her schooling in Delhi, she moved to the USA for pursuing a double major in Economics and Business Administration at Clark University. Later on, she completed the programmes such as Essentials in Moving, Masters in Moving, and Leaders in Moving offered by the FIDI (International Federation of International Movers) Institute for training the aspirants in moving and relocation management.
Shiftkarado - Name and logo
ShiftKarado is focused on the domestic market and the Indians are the main target audience. As the purpose of ShiftKarado is to give instant relocation solutions to the customers, the co-founders considered it very important to think of a brand name that reflects this purpose as well as a sense of Indianness at prima facie. Assuming the role of customers asking for packing and moving services, there came only one thing in mind—ShiftKarado. The questions such as “Hume apna ghar shift karanahai, karado!” helped them coming up to a conclusion that ShiftKarado would be a right choice to name the brand because “Hum Shift karate hai.”
Even though it was random, the name ShiftKarado easily connects with the Indian customers and it’s quite easy to remember and recall which also help in creating brand salience. Accordingly, the logo of ShiftKarado is designed which symbolises the smooth and time efficient relocation from one place to another.
Shiftkarado - The product/service
The spectrum of ShiftKarado’s services comprises of packing and moving services for household, office relocation and vehicle transportation. As far as household goods are concerned, the company takes care of everything from fragile crockery, books to valuable appliances while providing transit insurance. For office relocation, from shifting servers, moving and storing office documents to relocating desks and chairs, ShiftKarado helps to plan the entire office move to make it as seamless as possible. Additionally, as home relocation is complete only when the family vehicle moves along, ShiftKarado provides secure transport for a customer’s vehicle, from bike transport to car shifting.
Shiftkarado - Business model
ShiftKarado operates through its website and mobile app having a simple user interface to serve the clients across the nation. The customers can fill an online form on the website shiftkarado.com or mobile app planning their relocation move all by themselves and get a customized instant quote in less than ten minutes.
The ShiftKarado mobile app works exactly like any other food ordering app—one needs to plan their move and pay for it and the team ShiftKarado will arrive on the day of moving bringing with them all the essentials required to shifting the house or office. What’s more interesting that the customers can track the status of their planned move in real-time.
Shiftkarado - Revenue model
Though ShiftKarado mainly deals directly with the customers offering one-to-one relocation services, it is also engaged in taking third-party consignments and services on a frequent basis.
Shiftkarado - Major challenges
Initially, it was a challenge for ShiftKarado to encourage the customers to put the information for planning the move. To overcome this, ShiftKarado upgraded the website and app with intelligent templates that auto-populates the information and details so that the user only has to select what applies to his/her move. This template model resolved most of the issues as the items in the predefined list are configured in segregation of 1bhk, 2 bhk or 3 bhk.
Shiftkarado - Growth
ShiftKarado leverages the technology to substantially increase the customer base assorted from the various cities of India. It has established a strong foothold in Delhi, Chennai, Bangalore, Hyderabad, Chandigarh, Mohali, Gurgaon, Noida, Greater Noida, Faridabad, Jaipur, Kolkata, Ghaziabad, and Navi Mumbai. It is registering the growth of 20% on MoM basis, which marks its increasing popularity among the masses. Available on Play store, ShiftKarado has hit over a 10,000 downloads adding to its massive user base.
Shiftkarado - Funding
Though it was entirely bootstrapped ever since it was founded in 2015, ShiftKarado recently raised funding of Rs 5 Crore from Star Worldwide Group in various rounds. The funds are being used to enhance the services and deploy more resources for expanding the business reach and improving customer satisfaction.
Shiftkarado - Competitors
ShiftKarado gives a tough competition to other players in the relocation market, including Agarwal, EzMove and Pikkol.
Shiftkarado - Work culture
The success of startups hails the commitment, dedication and the strengths of the employees. And, we strive to encourage all these qualities in our employees so that they not only perform best at work but also learn the rules and power of self-governance and self-motivation. We create a positive, healthy, and productive work environment where each employee is given opportunities to identify and polish their forte allowing them for both personal and professional growth. And, this is the key to achieve employee satisfaction and customer satisfaction, in turn.
Shiftkarado - Advice for candidates who aspires to join
The candidates who can work hard under tight deadlines and willing to move out of their comfort zone to take up the challenges are welcome at ShiftKarado. As it is a fast growing organisation, the priority is given to the candidates who respect their commitment and often set high goals for themselves in line with the company’s goals and impressively achieve them both.
Shiftkarado - Future Plans
After strengthening its presence in some of the largest metro cities in India, ShiftKarado is eyeing to gain PAN-India presence, tapping on every city and town. The goal is to achieve the turnover of Rs. 50 crore by 2021 and for this, the team ShiftKarado is all buckled up.