Today we see consumers making mindful choices about the things they purchase or invest in. The year 2020 witnessed conversations and discussions around what we consume and how it affects the environment and what’s sustainable and what’s not. Surprisingly, these conversations were not just restricted to food and clothing, but also took over the beauty and cosmetics industry. Thus the term ‘clean beauty’ took center stage!
What is clean beauty?
We hear words like ‘natural’, ‘organic’, ‘paraben-free’ or ‘vegan’ when we come across a brand and its products; these terms go interchangeable with clean beauty. In simple words, clean beauty generally refers to skincare, makeup and personal care products that are formulated with natural, botanically-derived ingredients and formulated without toxic or questionable ingredients that can have a negative impact on our health and the environment.
Most of the products curated and created are said to have been sourced ethically and do not have side effects on your skin and the environment. According to me, It is all about using the original source in its natural form and using that to the best of its capacity! Clean beauty is a great way to indulge in a healthy and conscious personal care alternative.
Speaking of a healthy and conscious alternative, here’s why you must switch to organic, clean beauty products now:
Reality of conventional personal care products
Earlier we didn’t bother reading the list of ingredients at the label of the product. Most ingredients within synthetic products can contain words like 'methylparaben' or 'SLS' or a seemingly endless stream of letters that form words impossible to pronounce. For many of us, assuming that these ingredients are safe simply because they’re on the shelves of our favorite store has been enough to lull us into a false sense of security for decades. But these harmful chemicals have a long term effect on our health and we must understand that we may be negatively impacting our health just by slathering on our favorite body lotion or spritzing our favorite perfume every day.
Clean beauty products are good for the environment too!
The two main components that impact the environment are the product itself and product packaging. Product packaging includes several components that negatively impact the environment, namely plastic. A clean beauty approach focuses on sustainable packaging, recycling and using a supply chain that reduces carbon footprint. Beauty entrepreneurs and brands must therefore produce packaging that is sustainable and eco-friendly.
Leads to healthier-looking skin
Having a holistic approach in achieving healthy looking skin is a must. By just applying products to your skin or hair won’t help you reach your ideal skincare or haircare goal. A healthy lifestyle is the best beauty care! It is best to avoid harsh treatments and products on the skin. Products need to be genuine and manufacturers should ensure that the labels are not misleading and solve the common consumer’s concerns.
Avoids animal testing
Animal testing has been the ugly side of the beauty industry. Most harmful chemicals and ingredients were usually tested on animals before sold to consumers. Although the clean beauty movement has bought a huge change within the beauty industry as well as consumers buying behaviour. Today we see emerging brands that are ‘vegan-certified’ and ‘cruelty-free’. This is the kind of change we’ve all been waiting for!