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This article has been contributed by Archana Chopda, Vice President—Marketing, greytHR. B2B marketing is undergoing an intense transformation, driven by the unstoppable rise of artificial intelligence. Today, technology is reshaping the marketing playground. AI isn’t just changing how we analyze data—it’s changing how we connect with
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This article has been contributed by Shraddha Agrawal, Founder & CEO, DigiDNA. The Start of the B2B Business Journey One day, I sat staring at our latest B2B campaign report with frustration and hope. Hundreds of leads were coming in, but conversions were few. I'd assumed our gut-driven
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This article has been contributed by Ajay Adiseshann, Founder MD & CEO, PayMate. Not long ago, B2B payments were a herculean task—paper checks, endless invoices, and back office systems that felt like they belonged in the 19th century. It was all about “paying and getting paid.” Fast forward to
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Inefficiencies have long plagued the construction materials industry, but Souvik Sengupta saw an opportunity to change that. As the co-founder of Infra.Market, he’s flipped the script on B2B construction procurement, turning his startup into a unicorn in record time. But his journey wasn’t a straight shot to
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This article has been contributed by Mahima Bhatia, Founder, Brand To Bytes. “If marketing is a game of chess, content alone cannot be the king.” While phrases like CTAs, Buyer Journey Mapping, Buying Intent or Brand Credibility might be very critical to B2B companies across industries, ‘Strategy’ and ‘Distribution’ surely
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Established in 1996, IndiaMART is a leading online marketplace in India that connects buyers and suppliers, facilitating B2B transactions. It has grown to become one of the largest platforms in the country, offering a user-friendly website and mobile app featuring a wide array of products and services, from industrial machinery
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This article has been contributed by Ajay Singh, Co-founder & CEO, Pepsales. B2B SaaS Sales has undergone tectonic shift due to three factors in the last 2 years - buyer research moving online, macro-economic conditions leading to tighter budgets, and virtual selling fueled by pandemic. Recent advancements in Artificial Intelligence
With a new smartphone app called "Flipkart Reset for Business," Walmart-owned Flipkart, an online retailer that rivals Amazon in the Indian market, is assisting sellers of refurbished goods. By providing a user-friendly platform that tackles typical issues faced by sellers in the refurbished products market, such as quality
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This article has been contributed by Samyak Tripathi, Account Based Marketing Expert at Grux.digital. ABM has become a category on its own in the last couple of years, a vast pool of tech, services, and communities have come into the picture, It has evolved into a priority for anyone
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Every startup builds a business model that is viable and promises huge returns after a specific time frame. But for a business to sustain itself in this highly competitive ecosystem, earning revenue along with some investments is important. So, here are some of the revenue models for startups i.e.
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Business owners should consistently seek out technology that can enhance the productivity of their business and employees. While computers and smartphones offer built-in calendar functions, they may not always be the optimal choice for you or your business. Fortunately, there are plenty of alternative options available. Shared calendar apps, for
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The success of any organization relies heavily on customer satisfaction. To enhance customer engagement and satisfaction, it is crucial to promptly respond to and support any customer queries. This is where the help desk comes into play—a suite of software tools designed to provide information and assistance to customers
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by AppDirect. These days, subscription commerce is on the rise. When it comes to business, subscriptions for B2B software and services are growing significantly. As per
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When it comes to Software as a Service (SaaS) applications, payment processing usually involves either a shopping cart/payment checkout or the management of recurring/subscription payments. Both of these methods present unique challenges and opportunities for the SaaS platform. The right payment gateway can help you securely process payments,
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Whether you're a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI). In comparison to other
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Chatbots are a useful and convenient tool for businesses and organizations to communicate with their customers or users. They allow for efficient and immediate responses to inquiries and can even handle tasks and transactions automatically. Chatbots have become increasingly popular in recent years due to their ability to provide quick
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Software as a Service (or SaaS) is a new method for delivering software applications over the internet. It does not require any installation or maintenance of the software to avail of the services. The software is hosted by a third party and one can access it by paying a subscription
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It is nearly impossible to communicate ideas and have important discussions face-to-face always, owing to one’s busy schedule. Advanced communication technology can help this situation smartly. Webinar means conducting an online seminar, meetings, and conferences online, using the internet facility. Webinar software can be defined as video conferencing software
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The e-commerce market in India is expected to reach $350 billion by 2030. On the other hand, mobile e-commerce sales are projected to exceed $710 billion in 2025. Due to the pandemic, a lot more people have started buying products online. All these stats show us that if you want
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by LendingClub. It can be safe to assume that one of the most vital parts of everyone's life is banking and financial benefits. We
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Managing taxes and your employee record could be pretty hectic and time-taking. Payroll service tools simply ease up the process of managing the total compensation amount of your employees and then, calculating them properly and sending them to appropriate parties, automatically. This saves you a lot amount of time in
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In this era of various methods of communication, email addresses are still the best and most formal way to communicate. Playing with data and figures is like a daily task of any business to generate potential leads and find clients. Creating an accurate database of potential prospect email addresses takes
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Sales intelligence software and tools help companies use internal and external data to increase sales and improve sales processes. Companies use the best sales intelligence tools to improve the quality and quantity of sales leads by using data to find new opportunities and provide salespeople with the information they need
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In this present world, there had been an evolution of various marketing types over the past few years but nothing can beat the rise of B2B marketing. This article is going to guide you with the best tips on how to boost your B2B inbound marketing, therefore keep reading. The