jet airways
The Jet Airways case study is now so popular that it is mentioned in almost every Business School's curriculum due to the airline's unimaginable debacle. Founder Naresh Goyal has been investigated by the Enforcement Directorate (ED) and a large number of ex-employees have remained jobless after
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Tata Nano is a compact vehicle that was produced and showcased by Indian automaker Tata Motors, principally in India, as a modest back-engined hatchback expected to speak to current riders of bikes and bikes — with a dispatch cost of Rs 1,00,000 or $2500. Delays during the production line
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Starbucks Corporation is an American coffee chain that was established in 1971 in Seattle, Washington. By 2023, the organization had a presence in over 38,000 areas around the world. Starbucks has been depicted as the fundamental delegate of "second wave espresso," a reflectively-named development that advanced high-quality
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Just because of valuation, startups often take the limelight as unicorns even when they are losing hefty amounts of money. This may seem strange, but older businesses are not regarded as strongly as startups, and in most cases, these existing businesses are valued well below their genuine value. Every day,
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redBus is India’s first organized bus ticket booking service and the biggest aggregator of bus tickets. It has been received very promptly by the Indians. India being the 5th largest contributor to the world's GDP, aims to take the travel and tourism industry to $250 billion by
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India’s long history of promising and successful eCommerce startups also includes some well-known crashes too. ShopClues, an online shopping marketplace venture is a great example here as it rose to great heights before facing a hard fall. The startup tasted success so well that it even acquired the status
![McDonald's Corporation: The World's Leading Fast Food Chain [Case Study]](https://static.startuptalky.com/2021/08/McDonald-s-Case-Study-Startuptalky.jpg)
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McDonald's Corporation is an American fast-food organization established in 1940 as a café by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a burger stand and later transformed the organization into an establishment; the Golden Arches logo being presented in 1953
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Marketing is the heart of a brand. If it doesn’t work properly, then the brand is as good as dead. Companies and brands often look for new ways to attract the attention of the people who can be their potential customers. Creative techniques of marketing are used to obtain
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When it comes to the Indian business arena, one simply cannot ignore Mr. Mukesh Ambani—the owner of Reliance Industries, and the wealthiest businessman of India. He has footprints in some of the most important sectors of the Indian economy such as refining, oil & gas, petrochemicals, telecom, retail, and
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The Adani group is an Indian multinational conglomerate with a revenue of about $12 billion from the financial year 2015 to 2016. The company is headquartered in Ahmedabad, Gujarat, India. Adani is a leading global integrated infrastructure player that includes diverse businesses like coal trading, coal mining, ports, power generation,
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Patanjali = Baba Ramdev + Ayurveda + Organic + Healthy + Desi + People's Trust + Quality Product. The combination of all makes Patanjali a dynamic business model in a country like India. Speaking of this, the way Patanjali manifested itself in the Indian market reflects its brilliant marketing strategy and brand positioning. Though Patanjali
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Asian Paints is the leading paint company in India and primarily focuses on the manufacturing, selling, and distribution of paints, coatings, and other products related to home décor, bath fittings, and more. Asian Paints is headquartered in Mumbai, Maharashtra. It is the largest paints corporation in India and the third-largest