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When given a chance to interact with your customers, would you use the same messaging to communicate with people who’ve made their first purchase and repeat customers? Well, you wouldn’t. It is because they are entirely different audience segments. While the former has just been introduced to your
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Your business interacts with many people regularly- visitors, current users, clients, prospects, and leads. The best way to nurture these connections is via emails. Emails are by far the most effective way to communicate. Emails are crucial for any business because they are immune to social media bans, and algorithm
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Most eCommerce brands focus on improving their social media presence. While social media is very important, a brand is missing out on a very big opportunity if it is not incorporating email marketing into its marketing strategies. So, if you think email marketing will not help you in growing your
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Pop-ups are small window overlays that appear over the webpage, showing ad content and message to take visitors' attention. Email pop-ups are used to capture visitors’ emails by displaying attractive offers like free e-book delivery, discounts, survey forms, free blogs, and newsletters. Email pop-ups are personalized popups that reach
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In most businesses today, the sole purpose of operations is to sell products and services and earn profits. What enables more people to know about the products and services is advertising. It helps businesses to market their product well and earn huge profits through sales. Advertising helps the consumers get
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An email blast or eblast is an email message sent to a complete email list, or a big part of an email list, or many email lists simultaneously. These emails are sent to the majority of or all of the people on your mailing list, giving your email blasts a
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Today, building an eCommerce store does not only depend upon the quality and quantity you provide but it also largely depends on the marketing techniques you apply. In the case of having a Shopify store, when you have created, customized, and uploaded products, your work here is not done yet,
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E-mails are one of the most common ways of circulating messages and keeping people in a loop that are utilised by brands across the world. When there is a large number of emails that are circulated from a particular IP address or email ID, chances are high that they get
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Marketers adopt countless ways of marketing and creating brand awareness for businesses. Two of the most common and effective methods of achieving marketing goals are social media marketing and email marketing. Both are wondrous in their ways. According to Statista, there were around 4.1 billion email users and around
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At a time when there are a plethora of eCommerce platforms for the customers, it is all the way more important to keep your existing customers abreast and gain more of them. At a time of oversupply of options like this, every firm has to find ways to keep their
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There comes a time when you have to take a stand, and the most important thing you should remember is leadership skills. These things are not taught as separate subjects, so you have to learn from others' experiences and from yours as well. That’s where leaders are born.
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Today, there are tons of startups that have evolved in India in various industries and verticals. One such industry that has seen immense growth in the last decade is the Indian cosmetics industry. 8 years back, when e-commerce platforms were emerging in various sectors, people started to give importance to