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The entirety of the media rests on three main pillars - Earned Media, Paid Media, and Owned Media. Paid media refers to digital and analog advertising that includes social media, newspapers, and billboards. Owned media is any material that is published directly by the brand either as the company’s
📖 Learning
> This article is contributed by Mr. Sumit Gupta, Founder Whizard API and The Viral Pitch. Influencer marketing as a new-age marketing strategy has gained prominence over the period of time. Influencers are considered a beneficial medium that helps boost traffic generation in today’s times. However, what is often goes
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The increasing digitization is changing the dynamics of the world. People’s opinions, ideas, perceptions are all influenced by the digital world now. Here comes the role of the new-age celebrities, the influencers. Earlier only big celebrities, sportspersons were approached for promotions and advertisements to create an influence over the
📖 Learning
Influencer marketing is the type of promotion that relies on using key pioneers and personalities to drive your message to the bigger market. As opposed to promoting to an enormous gathering of shoppers directly, you rather procure or pay influencers to get the word out for you. Influencer promoting regularly
TikTok
Such insane and rapid growth of TikTok has been experienced all of a sudden that creators there were not considered as influencers for quite a time. Users doubted that how can a newbie become famous overnight? And what is the guarantee he won’t disappear as rapidly as he raised?