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Two well-known sportswear brands, Puma and Adidas, have made a big impact on the athletic and lifestyle fashion sectors. Even though they both come from Germany, they have different strategies for branding, marketing, and design in the competitive sportswear market. Puma is famous for its creative designs and partnerships with
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Conceptualizing the 5 Star chocolate bar's classic tagline “Do Nothing” has been reimagined, which takes it to a whole other level. Ogilvy has made history time and again with its amazing ad campaigns. There's this common belief that brands need to go out of their way
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Not many things out there can match the convenience that comes with a credit card. After all, what can be better than spending money, money that you don’t have to hold or carry in your wallet? Moreover, we hover around, get 6-7 weeks to pay back the same, and
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The luxury world is shifting and it’s all about "quiet luxury" now—think understated elegance and functionality over flashy logos. Brands like Stone Island are already riding this wave, focusing on minimalism and anti-fashion trends. While big names like Dior and Chanel have adapted to this new
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Starbucks Corporation is an American coffee chain that was established in 1971 in Seattle, Washington. By 2023, the organization had a presence in over 38,000 areas around the world. Starbucks has been depicted as the fundamental delegate of "second wave espresso," a reflectively-named development that advanced high-quality
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In the annals of mobile phone history, Nokia once reigned supreme with its robust devices and iconic brand. However, as the smartphone revolution took hold, Nokia's fortunes took a sharp turn, leading to a notable decline in its market share and influence. The fall of such a prominent
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From disco lights beaming to Bollywood music, the midnight before the Big Billion Day sale was undeniably a party scene in the Walmart-owned Flipkart’s Bengaluru headquarters. Costume parties to Zumba classes galore, food supply, and everything humanly possible were bored by the company to keep up the spirits of
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With the increase of technology and advancement in the broadcast industry, government funding channels such as Doordarshan need to be more outspoken. The Indian TV industry has grown massively, as of today, there are around 890 channels. Like every other household has a television in their houses, the demand for
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India's mega unicorn, Bengaluru-based Flipkart, is about to list in the US market. Sachin Bansal and Binny Bansal, the founders of Flipkart, are former IIT Delhi graduates. They quit their lucrative positions at Amazon to pursue their startup dreams. As a result, in October 2007, Flipkart started its
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Amongst the extravagance and luxury of Dubai's towering skyscrapers and exotic cars, lies a stark reality of hundreds of abandoned supercars that make up the abandoned car market in Dubai. These expensive vehicles, left to gather dust and decay in parking lots and impound yards, serve as a
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Motorola, once a pioneering force in the mobile phone industry, has experienced a significant decline in recent years. The company that introduced the world to the mobile phone has struggled to maintain its relevance and market share. In this article, we will explore the key reasons behind Motorola's
impact
Despite being a relatively new invention, it is hard to remember what life was like before the advent of mobile phones. These pocket-sized devices have opened up a whole new world of possibilities and revolutionized the way we live our lives today. From gaming and entertainment to socializing and shopping,