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A lot of time companies decide to promote their product via an influencer. They usually select an influencer whose niche is very similar to their own and have a good amount of clout. There are many companies like Honey that became a great success within a very few time due
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Businesses are always looking for new methods to interact with consumers, and they've started turning to moment marketing to convey their point over more effectively. Like you can see in cases here, firms were wise with their use of fads to attract folk's interest for a
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When a well-known celebrity promotes your product to their vast fan base, the product's success is almost guaranteed. Celebrities know how to reach their fans and brands understand that they can profit from a celebrity's influence. Celebrity endorsement improves a company's reputation. Businesses get
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Endorsement is a stream of brand communication where a celebrity acts as a face of the Brand, or as the spokesperson for the brand. They certify the Brand's claim by lending his personality, popularity, and status in the field of the Brand or any other established field that
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Your favorite carbonated sugary beverage and 6th largest military in the world? What? It sounds pretty unusual. Doesn't it? It all started in 1959 with the then Soviet leader Nikita Khrushchev going gaga over a cup of Pepsi offered to him by the Vice President of the Pepsi
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Endorsing products and services on various media platforms have now become an integral part of the marketing process for both company and the celebrity. Many veteran Bollywood actors and actresses are chosen to be the brand ambassador (representatives) for the brand. Juhi Chawla is one such legendary actress that ruled
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A recent video was viral on most of the social media platforms where the Portuguese Footballer, Cristiano Ronaldo had taken off Coca-Cola bottles and asked for drinking water instead. The action of the Portugal star had cost Coca-Cola a lot of money which led them to lose their market share
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The famous Bollywood actor, also known as the legend; Circuit in Munnabhai, Arshad Warsi has performed many iconic films throughout his career in Bollywood. And not just this, he is quite famous and successful as an actor, dancer, producer, choreographer, television personality and playback singer. Arshad Warsi has received tons