Endorsing products and services on various media platforms have now become an integral part of the marketing process for both company and the celebrity. Many veteran Bollywood actors and actresses are chosen to be the brand ambassador (representatives) for the brand. Juhi Chawla is one such legendary actress that ruled decades in the film industry and is still relevant in the marketing world.
Juhi Chawla is an Indian actress, film producer, and recently an entrepreneur. The actress initially rose to fame when she won the Miss India pageant in 1984. This catapulted her to become one of the top leading actresses in Bollywood during the 1980s to early 2000s. Juhi Chawla is used to be a critically acclaimed actress as she has won awards like the Filmfare multiple times.
Juhi Chawla is known for her work in movies such as Qayamat Se Qayamat Tak, Darr, Ishq, Hum Hain Rahi Pyare Ke, Deewana Mastana, Lootere, My Brother Nikhil, Gulaab Gang, Shaheed Udham Singh, Sukhmani, etc. She is also the co-owner of the Indian Premier League (IPL) Team known as Kolkata Knight Riders with her husband and Shah Rukh Khan.
Along with Shah Rukh Khan, Juhi is the co-founder of the production company called Dreamz Unlimited, which has so far produced over three films including the blockbuster Phir Bhi Dil Hain Hindustani. The actress has been a judge of many reality shows including Jhalak Dikhhla Jaa.
Juhi Chawla is also a part of many charity events and awareness programs. Recently in June 2021, the actress had filed a case against the rolling out of 5G network in India, alleging that the 5G technology would lead to health hazards. The case was later dismissed with The Delhi Court saying that it was unnecessary, scandalous, and frivolous averments with an Rs. 20 lakh fine.
Nevertheless, Juhi remains popular among brands and charges over 40 to 60 lakhs per endorsement deal. The net worth of the actress is estimated to be Rs. 40 crores in 2020. The brands endorsed by Juhi Chawla are Maggi, Pepsi, Kurkure, Rooh Afza, Kelloggs Chocos, Keshking Ayurvedic Oil, Gai Banaspati, Ashoka Pickles, Emami Boroplus, etc.
Here are the brands endorsed by Juhi Chawla
Maggi is one of the most popular instant noodles brands in India. It is a Swiss brand that is known for its Instant noodles, instant soups, seasonings, bouillon cubes, etc. Maggi was initially founded Julius Maggi from Switzerland in 1884 but was acquired by Nestle S.A. in 1947.
The instant noodles of Maggi are sold in countries like Bangladesh, South Africa, Singapore, Australia, Pakistan, New Zealand, Nepal, Malaysia, and India. Maggi has the most customers for Maggi in India as it earlier had over 90% market share reducing to about 53% following the nationwide ban. Maggi also has 39% market share in Malaysia and is known as Maggi 2-minute noodles in Australia, South Africa, New Zealand and India.
Juhi Chawla became the brand ambassador for the ‘Masala-ae-Magic’ range of Maggi seasonings in 2019. The actress has appeared in many ads for various Maggi products over the years. In the most recent ad Juhi is seen playing the role of a mother teaching her teen son an important message on cooking, which is “it is in your hands how you transform the ordinary to extraordinary” using the Masala-ae-Magic.
In an interview, Juhi mentioned that being a mother, she understands how tough it is to keep children happy with everyday food, made at home. This is why adding Masala-Ae-Magic would go a long way in making ordinary food, extraordinary tasting.
Kurkure is a well-known brand of snacks (corn puffs) that is manufactured and marketed by PepsiCo. Kurkure is manufactured in both India and Pakistan and is often compared to Cheetos which are sold in western countries. Kurkure comes in a wide variety of flavors, out of which the most popular are masala munch, green chutney, chili chataka, tamata hyderabadi, masala twists, etc.
In 2006, Frito Lay planned to start selling kurkure to the American markets, as many Americans had started to show interest in Indian spices. In 2013, the brand also started selling in Canada and is also available in UK. Juhi Chawla was initially made the brand ambassador for Kurkure in 2004. The actress has been the face of the brand for over a decade and has appeared in many ads for the brands.
The ‘Tedha Hai Par Mera Hai’ campaign is so far the most successful campaign for Kurkure and it featured the actress which helped it gain a massive number of views on television and social media. The Kurkure ads with Juhi became so popular because she represented the core values of the brand through her presence, the actress can be seen in many funny and unique Kurkure ads with her cheerful charm.
Rooh Afza is a concentrated squash drink that is popular in countries like India, Pakistan, Bangladesh, and Middle Eastern Countries. The company was founded by Hafiz Abdul Majeed in 1906 in Ghaziabad. Currently, the drink is manufactured by Hafiz Abdul Majeed and his sons through Hamdard Laboratories (a Delhi-based healthcare major) in India, Pakistan and Bangladesh.
The drink was originally created as a herbal mix that would help counter heat strokes and prevent water loss in people especially during the summer. Nowadays, the drink is popularly consumed during the month of Ramadan and is also used cold milk drinks, and cold desserts like Falooda. In 2009, the actress Juhi Chawla was made the brand ambassador for Rooh Afza by the Hamdard laboratories.
The company choose the actress because they wanted to re-energize the appeal of Rooh Afza among the younger target group, and saw Juhi be the perfect fit to convey the brand's message. The advertisement features Juhi Chawla showcases its tagline Freshness ka Naya Sur, through a skit where Juhi plays the role of mother cheering her family on a hot Sunday afternoon by giving them the drink.
Chocos is a leader of breakfast cereal in India, the company is manufactured by Kellogg's and also sold in European and Middle Eastern countries. The cereal comes in multiple flavors but the most popular one is chocolate. Kellogg is an American multinational food company that has it headquarters based in Battle Creek, Michigan.
The company is known for brands such as Corn flakes, Frosted flakes, Pop Tart, Rice Krispies, Cheeze-It, Pringles, etc that are sold in more than 180 countries around the world. By 2016, Kelloggs became the world's largest cereal company and the second-largest producer of snacks with sales of $13 billion. The conglomerate made Juhi Chawla the brand ambassador of Chocos in India in 2013.
The actress has appeared in many Kellogg’s Commercials with tagline of “Paushtik khilao, don’t chhupao”. In an interview, the actress mentioned that the Kellogg's chocos have been a favorite with my children for a number of years now and that is why it feels great to be associated with a brand that they have been consuming for so long. The brand is said to have chosen Juhi because she personifies the mothers that like the brand and her connection with them.
Boroplus is the No 1 skincare cream that belongs to the multinational conglomerate known as the Emami group. Boroplus is an antiseptic cream that is used worldwide, as it can be used for multiple purposes such as winter cream, night cream, moisturizer, dry lips, and cracked heels.
Boroplus all-purpose skin cream that is specially formulated with the breakthrough Nature Shield Complex that is natural, safe, and effective for modern-day skincare needs. Its parent company Emami, is also known for other brands such as Navratna, Zandu, Menthol Plus, Kesh King, Fast Relief, Fair and Handsome.
It has a portfolio of over 250 products that are sold in more than 60 countries. Juhi Chawal was signed as the brand ambassador for Boroplus in 2020 and Kesh King ayurvedic hair oil in the past, both the companies are said to be under Emami. The actress was recently a part of the ad campaign for Boroplus hygiene range of products.
Boroplus recently entered the hygiene space with products like sanitizer, soap bars, and hand washes after the first wave of Covid 19 pandemic. Commenting on the association, Priti Sureka, Emami’s Director, said that they choose Juhi because the actress enjoys an all-pervasive acceptance all over India across age, gender, and geographies.
Kesh King is one of the most trusted and leading ayurvedic hair oil in India that is owned by the FMCG conglomerate Emami Group. Its parent company, Emami Group is an India conglomerate that has a wide variety of 250 products, manufactured in seven firms, and sold in over 5 million retail outlets across the country. The company is known to generate over Rs. 2655 crores in the financial year 2019-20.
Kesh King has built up its brand in the last six years with the help of Juhi as its brand ambassador and her cute smile that has captured the audience’s attention and created a strong brand position in the consumer’s minds. The has appeared in some of its unique ad campaigns but was later replaced with Sania Mirza and Shruti Hassan.
Ashoka is a popular flagship food brand owned by ADF Foods. The brand initially started in the mid-80s and is known for its wide variety of Indian food products such as Frozen Entrees, Rolls and Frozen Vegetables, Ready-to-Eat meals, Chutneys, Pickles, etc. Ashoka targets not only the Indian people but the entire Indian diaspora worldwide.
It is a subsidiary of ADF Foods which is known to have a strong network of over 180 distributors in over 52 countries making it one of the leading ethnic Indian food companies in the world. ADF also sells products from the cuisines of Mexican, Italian, and the even Mediterranean.
Its products are well known in countries of Asia, the Middle East, Australia, America, UK, Canada, Germany, etc. Juhi Chawla was signed as the brand ambassador for the Ashoka Pickles by ADF foods. The actress has also appeared in an ad commercial where she talks about the health benefits of Ashoka Pickles as it is made with Olive oil.
Kissan is another leading food brand in India known for its sauces, spreads and peanut butter, squash, jam, canned fruits, etc. Kissan is a flagship brand of Hindustan Unilever (HUL) from the late 90s. The company initially began during the British era where farmers in Punjab would sell freshly picked fruits and vegetables.
Now the brand has transformed with a wide portfolio of products, not only that kissan has so far kept farmer's interests in mind every step of the way. In 2019, 76% of Tomatoes used in Kissan ketchup were from sustainable sources. Juhi Chawla was signed as the brand ambassador for the Kissan Ketchup in 2011 and recently for its creamy spreads.
In the Kissan ketchup ad the actress is seen talking about the Kissan Ketchup which is made up of 100% real tomatoes for kids who are wary of eating raw tomatoes and different vegetables. Not only that the actress has also endorsed the Kissan Creamy spreads through its commercials, which showcased moms not having to ‘butter up’ their kids anymore when it comes to feeding them healthy homemade food.
Juhi was one of the top leading Bollywood actresses in the 90s and early 2000s, this is why the actress still holds a specials place in the hearts of many Indians. The actress has over 1.8 million followers on Instagram and 5.2 million followers on Twitter and uses the platform to endorse brands and even speak out against the problems of society.
Despite not acting in movies anymore the actress is still chosen by many brands to be their brand ambassador and is relevant in the advertising world.
Frequently Asked Questions
Who is Juhi Chawla?
Juhi Chawla is an Indian actress, film producer and an entrepreneur. The actress initially rose to fame when she won the Miss India pageant in 1984.
What are the brands endorsed by Juhi Chawla?
The brands endorsed by Juhi Chawla are Maggie, Pepsi, Kurkure, Roof Afza, Kellogg's Chocos, Keshking Ayurvedic Oil, Ashoka Pickles, Kissan Creamy spread and ketchup, Emami Bororplus, etc.
What is the net worth of Juhi Chawla?
The net worth of Juhi Chawla is estimated to be Rs. 40 crores in 2020.
How much does Juhi Chawla charge for endorsements?
Juhi Chawla charges over 40 to 60 lakhs per endorsement deal.
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