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It has become common to see top-of-the-line celebrities endorsing brands on-screen. The demand for the right brand ambassadors is so high that many brands even compete with each other for the right person that would fit in well with the brand's ideology and its products. Choosing the face
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The National Payments Corporation of India was formed in 2008 with the objective of integrating all payment mechanisms existing in the country and making them uniform for retail payments. However, the majority of the population was opting for cash payments as retailers encouraged this method. There was also the problem
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The most effective way to market a company, its products and services is having a brand ambassador. The brand ambassador must portray all the brand values that the company stands for, endorse the company to the fullest ability and help boost consumer sales. An actor that has global fan following
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PhonePe is the online payment platform that creates, hosts and manages your online transaction and also, provides various services through the Internet. Today, there are plenty of companies that provide you with the facility of online transactions. PhonePe is included among such companies. National Payments Corporation of India has evolved
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BharatPe and PhonePe which are two digital payment applications in India have been fighting in the Delhi High Court regarding trademark rights on their name. It is said that the companies have been fighting among themselves since the year 2018. Let’s look at the complete case study of BharatPe
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The invention of the ATM revolutionized the way we exchange and handle money. And the advent of digital wallets has put that revolution into oblivion. Why? We now carry out transactions without cash or card in our pockets. Digital wallet or UPI (United Payments Interface) was launched in 2015 by
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Bharatpe was launched back in March 2018 and since then it has created a buzz all over the country. The company caters to small store owners like the Kirana store owners and other small merchants. Its primary products and services are all finance-related because it offers QR codes for making
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Indian Premier League is considered and seen more like a festival in India than just a cricket tournament. This sporting event creates a lot of joy and enthusiasm in the country. It is a cricket tournament which is conducted every year in the country between certain cricket clubs. With the
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Coronavirus is here, and it’s making a big impact on every aspect of business. From trade market swings to airline collapses, the economy of many industries is taking its toll and having major constraints. Whole worldwide especially in Europe, those living in Italy, Spain, Germany and France have been