The leading UPI payments company PhonePe has announced a collaboration with microsavings startup Jar to launch a new feature on its app dubbed "Daily Savings." With the use of this function, users can save money in 24K digital gold by making daily donations that range from INR 10
A new feature called "Credit Line on UPI" has been introduced on PhonePe's platform. This feature gives customers the ability to link their pre-approved credit lines to UPI, which enables them to make payments without any hassle. Users now have the ability to control their monthly
With just over four months to go until the deadline, industry insiders have expressed doubts about the proposed 30% market share cap in the Unified Payments Interface (UPI) category, according to multiple media sources. Multiple newcomers to UPI have been informed, informally, that the limit is not going to be
According to a media agency, several prominent fintech companies have decided to participate in the digital currency pilot program run by the Indian central bank. These companies include Google Pay, PhonePe, Cred, Mobikwik, and AmazonPay. According to sources who spoke with the news agency, the corporations will accomplish this by
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As smaller companies gained headway in India's unified payments interface in June, the share of total transactions processed by Walmart Inc.-owned PhonePe and Alphabet Inc.’s Google Pay declined slightly. From 48.67% in May to 48.37% now, PhonePe's percentage of all UPI transactions
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Following a "scrutiny" of "select NBFC-P2P companies" from June to September 2023, the Reserve Bank of India (RBI) discovered "multiple violations" of the regulations established in October 2017, when the licensing standards were published, to welcome these companies to the Indian financial market. It
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A limitation on Paytm's ability to engage in banking operations beyond February 29 by India's Reserve Bank has put the country's fintech behemoth in a bind. Paytm, which was started in 2010 by Vijay Shekhar Sharma—who became famous as the face of digital
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It has become common to see top-of-the-line celebrities endorsing brands on-screen. The demand for the right brand ambassadors is so high that many brands even compete with each other for the right person that would fit in well with the brand's ideology and its products. Choosing the face
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The National Payments Corporation of India was formed in 2008 with the objective of integrating all payment mechanisms existing in the country and making them uniform for retail payments. However, the majority of the population was opting for cash payments as retailers encouraged this method. There was also the problem
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The most effective way to market a company, its products and services is having a brand ambassador. The brand ambassador must portray all the brand values that the company stands for, endorse the company to the fullest ability and help boost consumer sales. An actor that has global fan following
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BharatPe and PhonePe which are two digital payment applications in India have been fighting in the Delhi High Court regarding trademark rights on their name. It is said that the companies have been fighting among themselves since the year 2018. Let’s look at the complete case study of BharatPe
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The invention of the ATM revolutionized the way we exchange and handle money. And the advent of digital wallets has put that revolution into oblivion. Why? We now carry out transactions without cash or card in our pockets. Digital wallet or UPI (United Payments Interface) was launched in 2015 by
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Bharatpe was launched back in March 2018 and since then it has created a buzz all over the country. The company caters to small store owners like the Kirana store owners and other small merchants. Its primary products and services are all finance-related because it offers QR codes for making
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Indian Premier League is considered and seen more like a festival in India than just a cricket tournament. This sporting event creates a lot of joy and enthusiasm in the country. It is a cricket tournament which is conducted every year in the country between certain cricket clubs. With the
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Coronavirus is here, and it’s making a big impact on every aspect of business. From trade market swings to airline collapses, the economy of many industries is taking its toll and having major constraints. Whole worldwide especially in Europe, those living in Italy, Spain, Germany and France have been