The most effective way to market a company, its products and services is having a brand ambassador. The brand ambassador must portray all the brand values that the company stands for, endorse the company to the fullest ability and help boost the consumer sales. An actor that has global fan following for many years is Aamir Khan, as he was also described as the biggest movie star in the world by Newsweek.
Aamir Khan born as Mohammed Aamir Hussain Khan is one of the most popular Indian actor, director, filmmaker and also a television talk show host. The actor has won numerous awards and accolades such as Filmfare awards, National Film awards, AACTA award and has also been awarded with the Padma Shri and Padma Bhushan by the government of India.
For many years, Aamir Khan has been listed in the 500 Most Influential Muslims Of The World. The actor is known for his work in movies like Raja Hindustani, Fanaa, Sarfarosh, Lagaan, Taare Zameen Par, Rang De Basanti, PK, Dangal, 3 Idiots, Ghajini, etc. Apart from his acting career, Aamir has also created and hosted the television talk show Satyamev Jayate which became popular for highlighting sensitive social issues in India and occasionally influencing the Indian government.
The actor’s work as a social reformer, tackling issues ranging from poverty and education to abuse and discrimination, made him appear on the list of Time’s 100 most influential people in the world. Aamir Khan is always in demand by the advertisers, and is known to charge over Rs. 5 to Rs. 7 crore for each endorsements.
The net worth of the actor is $225 million in 2021, while the brand value of Aamir is estimated to be $24.9 million in 2020. Some of the brands endorsed by Aamir Khan are Coca-Cola, Samsung, Tata Sky, Snapdeal, Vivo, UNICEF, “Athithi Devo Bhavah”, Godrej, Datsun, Titan Watches, Etisalat mobile, Vedantu, PhonePe, CEAT Limited, Starplus, Walkaroo among others.
Here is a List of brands endorsed by Aamir Khan.
Vivo is a Chinese tech company that has headquarters based in Dongguan, Guangdong. The company is a subsidiary of BBK Electronics and designs & develops many well-known smartphones, smartphone accessories, software and online services. Vivo is an independent company and develops its own products as it has its own R&D centres in China and over 10,000 employees.
The company is currently the third largest mobile brand in India with over 10% of the market share. Vivo is behind companies like Xiaomi and Samsung, but is ahead of Oppo and Lenovo in terms of market rating. The company signed Aamir Khan as its brand ambassador in 2018.
Kenny Zeng, Vivo India’s CMO said that, “The company is thrilled about the upcoming possibilities that our partnership with one of the world's biggest superstars, Aamir Khan, will open up in the country.” He also added that, with the help of the actor the company to explore newer avenues to reach customers as it scripts its future growth strategy in India.
Snapdeal is an Indian e-commerce company that has its headquarters based in New Delhi. The company was found in 2010 by Kunal Bahl and Rohit Bansal. Snapdeal is known to be the country largest online marketplace, with over 60 million plus products from 800 different categories from regional, national and international brands and retailers.
The company has more than 300,000 and delivers to over 6000 plus cities and towns in India. Snapdeal signed Aamir Khan as its brand ambassador for a year and was a part of the company multimedia campaign. In the commercial the actor can be seen encouraging entrepreneurship in the country by asking more sellers to list and sell on Snapdeal.
Vedantu is an Indian Ed-tech company, the popular platform allows its teachers to tutor the students online using a real time virtual learning environment named WAVE an in-house built technology. The app operates on a marketplace model for teachers where students can browse, discover and choose to learn from an online teacher.
The Bengaluru headquartered company was launched in 2014 and was founded by Vamsi Krishna, Pulkit Jain, Saurabh Saxena, Anand Prakash. The company signed Aamir Khan as its brand ambassador, and has since then been a part of its multimedia ad campaign that showcases the pros of the platform.
Shivani Suri, the CMO of Vedantu said that, “The campaign is focused on reaching out to parents and address their valid concerns with respect to online learning through a series of very relatable commercials, which will resonate with them.” She also added that, Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character.
Godrej Group is one of India’s most trusted multinational conglomerate that has its headquarters based in Mumbai, Maharashtra. The company was founded in 1897 and is currently into sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security and even agricultural products.
Some of its well-known subsidiaries are Godrej Industries, Godrej Consumer Products, Godrej Agrovet, Godrej Properties and Godrej & Boyce. Godrej has also been changing and redefining the marketplace with its innovative ideas and this has also been reflected in its marketing and branding strategies. Which is why the company signed Aamir Khan in 2018.
Since then, the actor been the face of its Har Idea Se Zindagi Muskuraye / Ideas that make life brighter ad campaigns. In an interview Aamir said that, “Godrej is a company which has always stood for the highest in quality and dependability, along with being one of the most modern and innovative brands, constantly ahead of the pack.” He also added that he loved the creative idea of this campaign, it is challenging and full of fun and humor.
Datsun is a popular automotive brand that is owned by Nissan that started production in 1931. The company is well known for its high quality yet low cost vehicles manufactured especially for the upcoming markets. Few of the popular models are 510, Fairlady roadsters, and the Z and ZX coupés.
Datsun started selling its vehicles in countries like Indonesia, Russia, India, Nepal and South Africa since 2014. The company also has built a Renault-Nissan plant in Chennai. Datsun India signed Aamir Khan as its brand ambassador in 2020, the actor is featured in some of multimedia ads of the 'ExperienceChange' campaign.
Commenting on the decision to make Aamir its brand ambassador, Thomas Kuehl, the president of Nissan India operations said that, the actor advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun. We are proud to have the actor onboard and be the face of our new campaign.
Samsung Group is a South Korean multinational company which is has its headquarters in Samsung town, Seoul. The company became a conglomerate after it diversified into areas like food processing, textiles, insurance, securities, and retail. As of 2020, the company has the 8th highest global brand value.
The company entered the electronic industries in the late 1960s and since then has kept growing consistently becoming world's largest manufacturer of mobile phones, television and smartphones by 2021. The Samsung Electronics account to 70% of the group revenue in 2012 thanks to its successful galaxy series.
Samsung Electronics is currently available in 74 countries and has over 290,000 employees making it world's second largest technology company by revenue. Samsung India, made Aamir Khan as its brand ambassador for its smartphones back in 2008.
Commenting on the deal, H.B Lee the president and CEO of Samsung South West said that, “The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomised by Aamir Khan, whose quality and depth of work as well as versatility as an actor have made him a much loved and respected actor in India today. We are indeed very proud and privileged to have him as our brand ambassador.”
TataSky is the largest Indian Direct broadcast satellite service provider in the country. The company uses MPEG-4 digital compression technology, transmits using INSAT-4A and GSAT-10 satellites. TataSky is a joint venture between the Tata Group and the 21stCentury Fox which is owned by Walt Disney Company.
The company currently offers more than 600 channels which includes 495 SD and 99 HD channels and services along with other active services to its customers. TataSky made Aamir Khan its brand ambassador in 2008, since then the actor has been featured in all TataSky brand and product communication, including advertisements in TV, print and radio.
Vikram Kaushik, the CEO and Managing Director of TataSky said that, the actor perfectly fits the brand as our brand ambassador and will be instrumental in communicating the benefits of TataSky to consumers across the country.
PhonePe is one of the top Indian Fin-tech company known for digital payments and financial services application. The company has its headquarters in Bengaluru, Karnataka and was founded by Sameer Nigam, Rahul Chari and Burzin Engineer in 2015.
The app offers services such as sending and receiving money, recharging mobile, DTH, data cards, making utility payments, paying at shops, investing in tax saving funds, liquid Funds, buying insurance and mutual funds made accessible in 11 different Indian languages. It also provides additional services such as booking Ola rides, paying for Redbus tickets, and even book flights and hotels on Goibibo.
PhonePe currently has more than offline and online merchant outlets across 500 cities in India allowing its customer use the app for food, travel, groceries, medicines, movie tickets etc. The company currently has more than 280 million users and also launched the PhonePe ATM in 2020. PhonePe signed Aamir Khan along with Alia Bhatt as it brand ambassador sin 2019.
Since then, the two actors have appeared in many multimedia ad campaigns, showcasing a skeptical Aamir Khan gradually getting convinced by Alia Bhatt to become a PhonePe customer.
The six commercials with two actors showcase a storyline, where a skeptical Aamir Khan can be seen gradually getting convinced by Alia Bhatt to become a PhonePe customer. These ads have only one objective, which is to introduce digital payments, explain the benefits, ease of use and safety.
Starplus is a popular Indian entertainment television channel that is owned by Star India which is a subsidiary of Walt Disney. The network has programs in genres such as family dramas, comedies, youth oriented reality shows and television films. The channel was in 1991 and was initially English language entertainment channel that broadcasted international shows from US, UK, Australia, New Zealand, etc.
After the introduction of Star World, becoming the network's English-language counterpart channel, Starplus became a Hindi language in 2000 and is currently one of the top channels in India.
In 2016, the channel made a campaign with many thought-provoking ads and programs with the tagline Nayi Soch which means new thinking, in order to inspire social change. Star plus signed Aamir Khan to be the face of the campaign and the actor has since then appeared in many commercials of the popular Nayi Soch campaign.
Walkaroo is an Indian footwear brand that belongs to the U4ic International, a VKC group subsidiary. Over the past five era the brand has grown tremendously because of its marketing strategy which encompasses retail and e-commerce. Walkaroo currently has four company owned and franchises stores in South Indian states and is also planning to extend into the northern states.
The brand was launched in 2013 and originally catered to the footwear space with made in house sports sandal, but later expanded its product portfolio with Flip-flops, casual shoes, sandals and loafers at affordable process.
The company announced Aamir Khan as the brand ambassador for Walkaroo in 2019, the actor has been featured a multi media campaign known as “Be Restless” in order to reach a younger target audience. In an interview, Aamir Khan said, he is thrilled to be a part of Walkaroo’s journey of making youth across India move ahead confidently and comfortably.
Frequently Asked Questions
Who is Aamir Khan?
Aamir Khan born as Mohammed Aamir Hussain Khan is one of the most popular Indian actor, director, filmmaker and also a television talk show host.
What is the brand value of Aamir Khan?
The brand value of Aamir Khan is over $24.9 million in 2020.
What are the brands endorsed by Aamir Khan?
The main brands endorsed by Aamir Khan are Walkaroo, Starplus, PhonePe, TataSky, Samsung Mobiles, Godrej Group, Datsun, Vedantu, Snapdeal and Vivo, etc.
How much does Aamir Khan charge for brand endorsement?
Aamir Khan charges over Rs. 5 to Rs. 7 crore for each endorsements.
What is the net worth of Aamir Khan?
The net worth of Aamir Khan is estimated to be $225 million in 2021.
Aamir Khan is fondly called Mr Perfectionist in the industry as the actor quality over quality and also only endorses one brand at a time. The actor has spent over three decade in the film industry and is known not only for his movies, but also his brand associations and some of the most iconic television commercials endorsing brands.
As a social reformer, Aamir has also endorsed meaningful campaigns like “Athithi Devo Bhavah”, UNICEF to promote child nutrition, IEC campaign to raise awareness about malnutrition and Starplus’s Nayi Soch to inspire social change. But besides that, the actor is known to be highly selective in the big commercial brands that he endorses. Currently, many new brands are approaching the actor to become their brand ambassador in order to attract audience of all age groups.
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