Snapdeal - India's leading Pure-Play Value Ecommerce Platform!

Snapdeal - India's leading Pure-Play Value Ecommerce Platform!
Snapdeal - India's leading Pure-Play Value Ecommerce Platform!

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Shopping has been transformed by e-commerce, which provides unparalleled ease and a wide selection of products with only a few clicks. With this change, the retail industry has entered a new era marked by increased speed and simplicity in the digital marketplace.

At the forefront of this dynamic e-commerce realm stands Snapdeal, a platform that has played a pivotal role in shaping the digital retail landscape. Since its founding in February 2010 by Kunal Bahl and Rohit Bansal, Snapdeal has been a leading source of coupons, discounts, and exclusive offers, giving customers an exciting new way to purchase online. This Indian e-commerce behemoth, with its headquarters in Gurgaon, has effectively carved out a niche for itself by providing a wide variety of products, radically changing how we browse and purchase goods in the digital age.

Here's learning more about Snapdeal Online India, its Founders and Team, Business Model, Revenue Model, Funding, Acquisitions, Growth Competitors, and more.

Snapdeal - Company Highlights

Headquarters Gurgaon, Haryana, India
Sector E-commerce
Founder Kunal Bahl, Rohit Bansal
Founded 2010

Snapdeal - About
Snapdeal - Industry
Snapdeal - Founders and Team
Snapdeal - Startup Story
Snapdeal - Mission and Vision
Snapdeal - Name, Tagline and Logo
Snapdeal - Business Model
Snapdeal - Revenue Model
Snapdeal - ESOPs
Snapdeal - Challenges Faced
Snapdeal - Funding and Investors
Snapdeal - Investments
Snapdeal - Mergers and Acquisitions
Snapdeal - Partnerships
Snapdeal - Growth
Snapdeal - Advertisements and Social Media Campaigns
Snapdeal - Awards and Achievements
Snapdeal - Competitors

Snapdeal - About

Founded in 2010 by Kunal Bahl and Rohit Bansal, Snapdeal stands as India's premier pure-play value e-commerce platform, ranking among the top online lifestyle destinations. Snapdeal comes under AceVector Group. With a commitment to provide high-quality products at competitive prices, Snapdeal wants to make shopping enjoyable and dependable for the people of Bharat. Because of its dedication to providing excellent customer service, suppliers are able to offer premium goods at competitive costs, which helps the platform maintain its leading position in the Indian e-commerce market.

Snapdeal targets most middle-class, value-seeking non-metros customers; their logistics network reaches more than 96% of India's pin codes. With this wide reach, order delivery is guaranteed to over 2,500 towns and cities, demonstrating Snapdeal's dedication to democratizing value commerce across the country. The company aims to serve Bharat consumers at every stage of their offline to online purchasing journey.

Snapdeal - Industry

According to Mordor Intelligence, the India e-commerce market is expected to increase significantly, from its anticipated value of USD 112.93 billion in 2024 to USD 299.01 billion by 2029 at a compound annual growth rate of 21.5%. Smartphone use and greater internet accessibility are two of the elements driving this trend. The report highlights the potential for businesses to prosper through innovation and adaptation to changing consumer patterns, underscoring the critical role that e-commerce has played in transforming India's retail scene.

Snapdeal - Founders and Team

Kunal Bahl and Rohit Bansal are the founders of Snapdeal.

Kunal Bahl and Rohit Bansal Co-Founders of Snapdeal (Left to Right)
Kunal Bahl and Rohit Bansal Co-Founders of Snapdeal (Left to Right)

They started as high school friends and then went on to become business partners when they launched Snapdeal. Believe it or not, together, this duo walked away from a merger deal offered by Flipkart and envisioned and adopted an evaluated focus on the 400 million value-conscious Indian consumers.

Kunal Bahl

Kunal is the co-founder of Snapdeal. Bahl was a student at the University of Pennsylvania, from where he completed a degree in Systems Engineering. He is also an alumnus of The Wharton School where he studied Marketing and Operations Strategy and also did Executive Program in Marketing from Northwestern University - Kellogg School of Management.

Bahl was also there in the Jerome Fischer M&T Program. In his professional career, Kunal started as an Independent Director of Piramal Enterprises Limited before co-founding Snapdeal in 2010. Bahl also co-founded Titan Capital in 2011 and AceVector Group in June, 2022. Thus, Kunal can be summed up as an investor and entrepreneur who aims to create impact through entrepreneurship.

Rohit Bansal

Rohit Bansal is the co-founder of Snapdeal. Bansal has a BTech. and an MTech. degree in Computer Science from IIT Delhi, after completing which Rohit co-founded Snapdeal with Kunal. Rohit Bansal is also co-founder of Titan Capital and AceVector Group. He has also worked part-time at FICCI. Bansal is recognized for his impressive skills in Team Management and Business Development.

The total employee strength of the company has been listed between 501-1,000, as per the Snapdeal LinkedIn profile.

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Snapdeal - Startup Story

Back in 2010, when the founders, Kunal Bahl and Rohit Bansal, wanted to start their venture, they came up with an offline couponing business, which was named MoneySaver. This company sold around 15,000 coupons in three months, and that’s exactly when it was time to notch this business to a level up. And hence, Snapdeal was founded on February 4, 2010.

When it launched, it was primarily a daily deals platform, and then later in 2011, it expanded to become an online marketplace. Since then, Snapdeal has grown to become one of the largest online marketplaces in India.

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Snapdeal - Mission and Vision

The mission of Snapdeal is to become the leading value lifestyle omni-channel platform in India.

The vision is to enable Bharat's consumers to purchase with confidence and value so they can happily fulfill their dreams. Driven by state-of-the-art technology and a personalized, bilingual interface, Snapdeal is committed to reinventing innovative and reasonably priced shopping experiences in India.

Snapdeal Logo
Snapdeal Logo

Snapdeal rebranded itself with new logo in September, 2016.

Rohit Bansal, co-founder, said, Our new logo is visualized from the perspective of the happiest moment for an online buyer i.e. when she receives her ‘box’. We understand that every box that we deliver contains not just a product but represents a new opportunity, an aspiration or the start of a journey for our consumers. Our entire new brand identity right from the brand mark to its extensions, reflects the box – a representation of untold potential and possibilities.

Snapdeal - Business Model

Snapdeal operates the digital B2C (Business to customer) marketplace, which allows third-party sellers to sell their products on the website directly to customers. The company operates a portfolio business model. Snapdeal, at its core, operates a matchmaking business model, where it connects online sellers directly to online buyers. It also offers complimentary products such as delivery and logistical support to businesses to help encourage the use of its matchmaking platform.

Snapdea has made a change to its business model. As updated on July 21, 2021, the e-commerce company has flipped its business model and started to target audiences that are value-conscious. The company is no longer selling high-end brands but targeting audiences who believe in getting value out of the affordable range of products.

“In the last couple of years, we have very sharply focused on the value e-commerce segment and our strategy going forward too is to keep building for this segment,'' Kunal Bahl, co-founder at Snapdeal, said.

Snapdeal - Revenue Model

Snapdeal has a diverse revenue strategy, but its main source of income is commissions from sellers, which are calculated as a percentage of the products sold on the platform. This commission-based strategy guarantees a win-win partnership with sellers by directly linking their performance to Snapdeal's income. Additionally, Snapdeal uses marketing campaigns to augment their revenue.

Snapdeal creates extra revenue streams by giving companies the chance to highlight their goods through targeted advertising and promotions. This all-encompassing approach establishes Snapdeal as a strong participant in the Indian e-commerce market.

Snapdeal - ESOPs

Snapdeal has significantly increased its Employee Stock Option (ESOP) pool by 151%, as reported on October 13, 2021. Shareholders approved a resolution to boost the Employee Stock Option Scheme 2016 from 1,98,890 to 5,00,000. This move highlights Snapdeal's commitment to employee engagement and positions the company strategically for future growth. The additional 3,01,110 ESOP options, exercisable into equity shares valued at Rs 1 each, underscore the company's proactive approach to financial structuring ahead of its entry into the public market.

Snapdeal - Challenges Faced

Every company faces its unique set of challenges, and Snapdeal is no exception. Before Amazon's $3 billion investment and entry into the Indian market in 2016, Snapdeal, which was ranked as the second-best online shopping destination behind Flipkart, faced a significant change in the market. This was the start of a very difficult battle for Snapdeal as it battled to deal with the increased competition caused by the massive e-commerce company.

Snapdeal struggled to secure more funding and dealt with internal disagreements in the face of external challenges. The company carried out cost-cutting measures, stopped several procedures, and regrettably had to reduce staff in order to improve financial stability.

Notwithstanding obstacles, Snapdeal investigated the possibility of merging with Flipkart; however, the proposal was turned down. Plans for an IPO valued at Rs. 1,250 crore were simultaneously shelved, complicating the company's financial plan. These difficulties highlight the complex terrain that Snapdeal traversed and provide insight into the elements that have contributed to its difficulties in the ever-changing e-commerce space.

Snapdeal - Funding and Investors

Snapdeal has raised a total of $1.8 billion in funding over 14 rounds. Here is a list of all the funding rounds for Snapdeal:

Date Stage Amount Investors
July 23, 2019 Venture Round - Anand Piramal
May 29, 2017 Venture Round $17 million Nexus Venture Partners, Kunal Bahl, Rohit Bansal
August 26, 2016 Secondary Market $21 million Clouse SA
February 14, 2016 Secondary Market $200 million Ontario Teachers' Pension Plan, Iron Pillar, Brother Fortune Apparel
January 1, 2016 Series J - -
August 18, 2015 Venture Round $500 million Alibaba Group, Foxconn Technology Group, SoftBank Telecom Corp
October 27, 2014 Venture Round $627 million SoftBank Telecom Corp
August 27, 2014 Venture Round - Ratan Tata
May 20, 2014 Series E $100 million BlackRock, Myriad
February 26, 2014 Series D $133.7 million eBay
August 2013 Venture Round $75 million SoftBank Capital
April 2013 Series C $50 million eBay, Recruit Holdings, Intel Capital, ru-Net, Saama Capital
September 2011 Series B $40 million Bessemer Venture Partners, IndoUS Venture Partners, Nexus Venture Partners
January 2011 Series A $12 million IndoUS Venture Partners, Nexus Venture Partners

Snapdeal - Investments

Snapdeal has invested in 9 companies and later has exited from five companies.

Here are the investment details:

Date Funding Round Amount Company
September 7, 2017 Venture Round $23.7 million Vulcan Express
August 1, 2017 Venture Round $5.8 million Vulcan Express
May 18, 2017 Series D Rs 22 crore FreeCharge
January 9, 2017 Series D $57 million FreeCharge
October 7, 2015 Venture Round $20 million GoJavas
September 29, 2015 Series B $36 million PepperTap
September 29, 2015 Series B $36 million NuvoEx
September 7, 2015 Venture Round $100 million Shopo
January 8, 2015 Venture Round - Bewakoof

Snapdeal Exit

Snapdeal has exited from five companies, which are Bewakoof, Shopo, FreeCharge, Vulcan Express, and NuvoEx.

Snapdeal - Mergers and Acquisitions

Snapdeal has made a total of 11 acquisitions to date. Following are the details of Acquisitions made by Snapdeal over the years:

Acquired Date
TargetingMantra May 5, 2016
Reduce Data September 15, 2015
Fashiate August 24, 2015
RupeePower May 31, 2015
MartMobi Technologies May 26, 2015
Exclusively February 18, 2015
Wishpicker December 12, 2014
Doozton April 15, 2014
Shopo May 30, 2013
Esportsbuy April 3, 2012
Grabbon June 2010

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Snapdeal - Partnerships

Snapdeal has seen an array of partnerships since it was founded. Here's a list of some prominent ones:

  • Snapdeal has partnered with the online dispute resolution platform Samaon June 17, 2021, to deal with consumer complaints. It has already witnessed a success rate of 50% in the initial pilot
  • Snapdeal has collaborated with the National Payments Corporation of India (NPCI) on December 17, 2020 to help its users make QR code-based payments smoothly on the arrival of the orders
  • Snapdeal has partnered with Medlife on May 6, 2020. This will help the users of the former to avail themselves of the facilities of health checkups from the comfort of their homes, order diagnostic tests, and order medicines online to be delivered at their doorstep
  • Phonepe is another association of Snapdeal and as a result of the collaboration, the latter lets the users pay directly from their Phonepe accounts without any hassles. This partnership was announced on December 11, 2018
  • In March 2015, Snapdeal brought Bollywood’s famous actor, Aamir Khan for the promotion of its website in India
  • Also, in November 2019, the company joined the International Trademark Association (INTA) to support the protection of intellectual property on online marketplaces

Snapdeal - Growth

Once valued as a unicorn, among the first of the Indian companies with a billion-dollar valuation, Snapdeal's dreams seemed to take a nightmarish turn in the summer of 2017 amidst funding issues and an impending merger deal with Flipkart that too at a fraction of $6.5 billion, the highest valuation of the company. However, the founder duo didn't lose hope and stayed strong and independent, which is why Snapdeal is among the Indian e-commerce startups that is still strongly reigned by its founders. Besides, Snapdeal is notably improving its status, focusing on adding value to the customers.

The company has reportedly achieved numerous milestones. Some key highlights that speak of the growth of Snapdeal are:

  • It has 25 million monthly active user per month as of September, 2023.
  • Snapdeal boasts over 250 million app installation per month.
  • Snapdeal covers over 96% of pin codes across the country.
  • It has done order deliveries to more than 2,500 towns and cities and expanding.
  • Snapdeal joined ONDC in July 2022 and achieved full integration in March 2023, becoming the sole Indian e-commerce company to merge its buyer and seller platforms on ONDC, as per news report of March 2023.
  • Snapdeal takes pride in having 50.37 million customers shop using its website/app since FY19, among them, around 14.82 million customers are annual transacting customers as per news report of December, 2021.
  • Resisted the blows of three major conditions in 2013, 2017, and the pandemic period.
  • All of this growth that the company is continuing to witness is part of a revolution commonly referred to as Snapdeal 2.0

Snapdeal conducted its "Kum Mein Dum Diwali sale" in October 2020. In this extensive sale, the platform witnessed tremendous growth of traffic and buyers.

“The extent and depth of orders received and shipped from non-metros cities illustrates the accelerated growth of online commerce in recent months,” said Snapdeal.


Snapdeal Financials FY22 FY23
Operating Revenue Rs 539.6 crore Rs 372 crore
Total Expenses - Rs 687.9 crore
Profit/Loss Loss of Rs Rs 510.3 crore Loss of Rs 282.2 crore

Snapdeal - Advertisements and Social Media Campaigns

Snapdeal Campaign

In a Snapdeal campaign, real-life husband and wife team Riteish and Genelia Deshmukh are paired with Bollywood actors. With the slogan "Brand waali quality, bazaar waali deal," Snapdeal aims to increase the number of Indian customers. With a strong focus on value-conscious consumers, the campaign seeks to strengthen Snapdeal's standing in the industry and provide consumers across the country enticing bargains.

Snapdeal - Awards and Achievements

Snapdeal has been honored with a multitude of awards, some of the most notable recognitions are:


  • Editor's Choice Award given by ET Edge in Mumbai at the Datacon2023 event.


  • E-Commerce Legal Team of the Year: Legal Era presented the Legal Team with this prestigious award at the Indian Legal Awards.
  • E-Best Employee Engagement: At the Third Edition of the Employee Engagement Leadership Awards, Snapdeal received recognition for exceptional employee engagement in the B2B/B2C sector.


  • Snapdeal's dedication to innovation is recognized with the Golden Peacock Award for Innovative Product/Service.
  • Winner of the International Service Excellence Award: Honored by CSIA with the Australian Service Excellence Award of the Year.
  • 2015's Best Company to Work For in Retail: Snapdeal received recognition from the Retailers Association of India for offering a first-rate workplace.
  • Innovation in Recruitment: Snapdeal's innovative recruitment practices were celebrated at the 9th RASBIC Awards.


  • Star Retailer Award: Acknowledged at the 9th Awards for Excellence in Retailing under the category 'Retail Campaign of the Year.'
  • Buzziest Brands of India: Recognized in Afaqs's Annual Buzz-making Poll.


  • e-Retailer of the Year: Snapdeal was awarded for its excellence in e-commerce.


  • Red Herring Top 100 Asia: Featured in the list of Most Innovative Companies, showcasing Snapdeal's commitment to innovation and cutting-edge solutions.

Snapdeal - Competitors

Snapdeal directly competes with:


What is the revenue of Snapdeal?

Snapdeal has reported a revenue of Rs 372 crore in FY23

What is the valuation of Snapdeal?

The market valuation of Snapdeal once stood at $6.5 Billion (Rs 47 Thousand Crores) in 2016, however, the company has faced heavy competition in its league, which had a heavy toll on its operations, total valuation, and overall revenues. Snapdeal was last valued at over $800 million in 2021.

Who is the owner of Snapdeal?

Kunal Bahl and Rohit Bansal are the founders of Snapdeal. Jasper Infotech Private Limited is the owner/parent organization of the company.

When was Snapdeal India founded?

Snapdeal was founded in February 2010.

Who is the CEO of Snapdeal?

Himanshu Chakrawarti is the CEO of Snapdeal.

Who are the competitors of Snapdeal?

The competitors of Snapdeal include:

  • Amazon
  • Flipkart
  • Myntra
  • Shopclues

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