Times Square: The Biggest Advertising Hub

Damini Bhandary Damini Bhandary
Jan 15, 2022 6 min read
Times Square: The Biggest Advertising Hub

Marketing is one of the most important factors for any kind of brand. If they want the existence of their brand to be known, the marketing of that brand has to be done right. Advertising is one of the main parts of marketing. When you advertise, the audience started knowing about your brand and it creates a demand for your product or services amongst your potential buyer. When we talk about advertising, billboards are one of the main aspects of them, and when it comes to Billboards what is better than Times Square?

In this article, we will talk about the biggest advertising hub in the world and will decode how it has contributed to the success of so many brands. So, let’s not wait anymore and get started with the business.

β€œIt’s pretty cliched, but Times Square is just incredible. You really feel like you’re in the capital of the world.”

-Timothy F. Cahill

What is Times Square?
History of Times Square
Advantages of Advertising in Times Square
Top 5 Most Creative Advertising in Times Square
Brands That Advertise in Times Square
How Much Does it Cost to Advertise in Times Square?
FAQ

What is Times Square?

Times Square
Times Square

To be honest, there is hardly anyone who doesn’t know what Times Square is. It is basically a tourist destination located in the neighbourhood of midtown Manhattan in New York City. Not to forget, it is an entertainment centre and a vital commercial intersection that is filled with billboards and advertisements.

As it is one of the busiest areas and over 36,00,00 people pass through this place daily, advertising here is one of the best if not the best option for brands. It is also said to be the most visited tourist place and it welcomes over 50 million people every year. This place deserves to be called the advertising Mecca because of its location and all the other reasons; this is also a place where billboards are the most expensive ones that are out there.

History of Times Square

Old Times Square
Old Times Square

Now as we know, what Times Square is, let unravel its history and how it came into existence. The 42nd Street at Longacre Square was renamed Times Square in 1904 and just three weeks later the first electric advertisement was put on there. The whole area is not only filled with advertisement boards that are larger than lives but it also is home to multiple theatres and restaurants.

During the time of World War I, theatres are moved down to Times Square from other entertainment districts. Before Times Square became the area that we know, it was a place where crimes were quite common but now different and new technologies are used to make the advertisement more eye-catching and grand.

Advantages of Advertising in Times Square

Some of the benefits one get from advertising in Times Square are:

  • When you advertise your brand in a Billboard located in Times Square, and then naturally it means that you’ve made it to a place where you’re able to afford it, it basically gives out the status of your brand.
  • In a day over 36,00,00 people pass through it, so the chance of your brand not getting noticed is minimal to none.
  • It also helps in building brand awareness.
  • Static billboards are easy to spot for the people who are continuously on the move.
  • Digital Billboards uses technology to influence people’s decision to buy the product or services.
  • Every kind of people is able to see the advertisement here, whenever they cross that place so your brand gets recognized by every sector of the society.

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Top 5 Most Creative Advertising in Times Square

Thousands and thousands of advertisements can be seen in Times Square but there are some creative and grand ones and they are down below:

American Eagle

This American clothing mostly focuses on kids and teenagers. So when they launched a new collection they decided to place the ad on Times Square, the ad consisted of kids visiting Times Square who started dancing and having a blast on the roads of Times Square. This generates a lot of attention as it involves involved and engaging its audience and this includes kids who happily advertised for them.

HP

One of the well-known technology company HP came up with a jaw-dropping advertisement, it was so huge that it took up to 10 billboard screens to place the ad. The ad consist of Serena Williams challenging a robot and the fight continues on all the screens, it was not less than a movie.

Toyota

The company for their new car model Prius model hosted a drawing competition where they ask people to pull out their iPhone and submit their drawings and those can be seen on the billboard for other people to see. This was a great idea to engage with the audience and make them involved in the advertisement.

Dominos

One of the most loved Pizza brands, Dominos took a risk by creating an advertisement that consist of the real reviews that are given by their customers and displayed them in Times Square in front of everyone. It was a brilliant advertisement not to forget risky as well. This showed how the brand is not afraid of criticism and how it is so transparent towards the general audience.

Mini Cooper

Mini Cooper in Times Square
Mini Cooper in Times Square

This brand of car from Mni Cooper created a unique advertisement by developing and placing small car beside the billboard and showing their new models to the general audience. By attaching a car next to a billboard on the side of a massive skyscraper, it created quite a hype.

Brands That Advertise in Times Square

There is hardly any well-known brand that has not been advertised in Times Square. From launching new music or films by the entertainment houses to launching new models of cars and a collection of clothes from luxury brands everything can be found here. Some big brands like Chanel, Hyundai, Samsung, and others. The brands launched new campaigns and they can be seen here as well. Even birthday ads of celebrities are also grace here.

How Much Does it Cost to Advertise in Times Square?

It depends on different factors, that is the length of the advertisement, the type of the advertisement, and the number of props it needed. The cost can be between $5000 a day to $50,000.


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Conclusion

Times Square is one of the biggest hubs of advertising, for any brand that wants to reach out to a large number of people, it is the best option to put up their advertisement into one of the billboards of Times Square. With technology, it is improving day by day and it looks like the hype for Times Square is here for the long run.

FAQ

Why is Times Square famous?

Times Square is the busiest pedestrian area and is one of the world’s most visited tourist attractions. It is famous for loads of theatres and is the centre of the major entertainment industry.

How did Time Square get its name?

It is called Times Square when The New York Times took up its headquarters place in the building.

How much does it cost to advertise in Times Square?

It costs approximately $5000 to $50000 to put up an advertisement in Times Square.

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