TISHARTH - From designing for herself to showcasing in Paris Fashion Week

Tisharth Highlights

Startup Name Tisharth
Headquarter Gurugram
Founder Shivani Jain
Sector Fashion
Founded 2015

Tisharth - Introduction
Tisharth - Industry Details
Tisharth - Founder
Tisharth - The Idea and Starting Up
Tisharth - Name and Logo
Tisharth - Product
Tisharth - Business and Revenue Model
Tisharth - Customer Acquisition
Tisharth - Funding
Tisharth - Challenges
Tisharth - Competitors
Tisharth - Achievements
Tisharth - Technology Used
Tisharth - Future Plans
Tisharth - Founder's Advice

Tisharth - Introduction

"Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.” This statement made by Vivienne Westwood is indeed very true. Fashion makes us look good from outside and feel confident from inside. Fashion designers are always in the lookout for different designs to cater the dressing needs as per different occasion, season, location, taste, body types etc. Their creative minds are always after something fresh, new and classy. Shivani Jain, is one such passionate designer who came up with fashion inspired by international cuts and fits under her prêt clothing label, Tisharth.
Tisharth provides all types of women clothing with fabulous designs.The main objective of Tisharth is to provide high-end fashion which is comfortable and yet high on style at affordable prices worldwide. Its aim is to dress women of all ages and size in spectacular designs.

Tisharth - Industry Details

Fashion Industry in India is growing at a really fast pace. The Industry is expected to grow at 15% CAGR till 2022.  As per a recent report, apparel market in India will be valued at $102 billion by 2022.

As per a report by Facebook, KPMG and Nielsen, with internet being easily available, consumers in two tier cities and below are getting increased access to brands and products through e-commerce and social media.

Also it is expected that mobile platforms will influence two-thirds of apparel and fashion accessories purchase by 2022.

Fashion industry is growing rapidly in the modern generation. People are now more careful for what they are wearing. So, Tisharth team see themselves making a fashionable future for others.

Tisharth - Founder

SHIVANI JAIN is the founder of Tisharth.

Shivani did her studies from NIFT and Polytechnic. She started working at an early age of 19. She ran her own label initially and then worked for 10 years as a designer and a fashion merchandiser before going into a few years of sabbatical to bring up her children. However, her love and passion for designing and the fashion industry could not keep her away from working for a very long time.  She soon launched her own prêt label, Tisharth by Shivani in 2015.

Currently, Tisharth has an excellent team of 15 people consisting of pattern maker, tailors, embroiders and assistant designers.

Tisharth - The Idea and Starting Up

It all started when one day, Shivani was looking for an ideal dress for herself but could not find it locally or online which would befit her style of international cut and fit. It was that very moment she decided to look no further and design herself. That is how she decided to launch a label, which would cater to international designs, fit and quality.

The idea behind the brand name Tisharth came into existence from Shivani Jain Children’s names.

I took the first 4 letters of my son's and daughter's first names.  It was always my dream to start my very own label but I took a sabbatical to raise my children. So I  named my label after them.

The first thing we associate with a garment is the hanger on which it’s hanging. That was the moment she thought this logo would be apt for her label.

Tisharth - Product

Tisharth brings you fluid feminine drapes in flattering international silhouettes.

We are a prêt fashion label for women. We specialize in western and fusion wear. Each garment is created with a story and a different silhouette.

The Tisharth team experiments with embroideries and fabrics to deliver a high-quality fashion garment without compromising on quality.  Also, Tisharth's embroidery techniques are unique to the brand and can be only offered by haute couture labels.

Tisharth - Business and Revenue Model

TISHARTH works on a very simple retail model. They launch 2 well thought collections every year. Every collection is inspired and has a story that speaks out for itself. The collections are often seen on ramps and events. The customers either buy or place orders directly to the label.  

The company sells their products through various sales channels such as at fashion exhibitions, direct stores, online, social media handles and through their flagship store in Gurgaon.

Tisharth - Customer Acquisition

To market themselves, Tisharth takes part in various events, exhibitions and fashion weeks. It is highly active on social media handles like Instagram and Facebook.

Tisharth - Funding

TISHARTH is 100% sole proprietorship company. Currently Tisharth has not taken any funding from financial sources and is well liquidated to take of their production and operational expenses.

Tisharth - Challenges

The early days of the startup were a challenge as getting quality garments at affordable prices was tough to attain. But slowly with determination, Tisharth started in-house production in order to achieve the standards that they were looking for. When Shivani began with her brand, western wear had two markets, the big designers and the flea markets. Her challenge was to establish a brand that was high on fashion, yet affordable and easily available, in spite of the competition.

Tisharth - Competitors

There is no direct competition for the label. However, According to Shivani,  Tisharth is on par with Michael Kors, Armani or Calvin Klein in terms of price bracket. She always draws inspiration from bigger and older brands to design new things.

Tisharth - Achievements

TISHARTH has a domestic as well as an international presence. The label is sold in various stores of Delhi, Mumbai, and Jaipur. The company has also been able to attract customers from foreign countries with its unique design.

Tisharth's  creations has been  showcased  at various Fashion Weeks. The company started with India Runway Week 2017, India Fashion Week London 2017, New York Fashion Week 2018 ,Times Fashion Week 2018 and Paris Fashion Week 2019.  Their collections have been appreciated and been in the talks by industry biggies as well as domestic and international media.The team aims at dressing more international celebrities in the coming time.

Tisharth - Technology Used

Tisharth makes each and every garment with love and excellent craftsmanship. It uses state of the art with imported sewing machinery to achieve flawless stitching and detailing. Their in-house craftsmen sweat it on daily basis to design and execute impeccable designs all done by hand..

Tisharth - Future Plans

Shivani and her team is all ready to take up the fashion industry by storm.

I and want my label to be available at the stores all over the world. I want to be known as a designer with a global recognition

Tisharth - Founder's Advice

Shivani believes that it's never too late to start living your dream.

You have to believe in yourself and work really hard to achieve your goals. Always be truthful and keep your eyes open at all times, as you never know when the inspiration strikes.

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About Lakshya Singh

I am a visionary content creator and internet researcher.