Marketing Tips for Selling More Valentine’s Day Gifts
📖 Learning
February has begun. The month has a special day in it, Valentine’s Day, So, the month’s arrival brings the vibe of love with it.
It is not just celebrated as a day; the occasion is celebrated for an entire week. It has Chocolate Day, Teddy Day, Rose Day, and more.
This is the time when everyone is looking for gifts to give their loved ones. All this makes for a perfect opportunity for getting businesses.
Today, the markets of gifting are super wide. Be it online or offline, one can find a variety of gifts everywhere. So, it is important for businesses to indulge in ways to stand out from the rest.
About Valentine’s Day
Tips for Selling the Valentine’s Gifts
- Dip in the Theme
- Discounts and Freebies
- Encourage Pre-orders and Early Shopping
- Offer Free Shipping
- Include the Singles
- Event Organization
- Personalized Gift Cards
- Keep Updating Your Listings
About Valentine’s Day
The day is celebrated every year all around the world on the 14th of February. It is the day to celebrate love. The history of it ages back way too long than we could think of.
The day is also known as Saint Valentine’s Day. St. Valentine was an actual person who gave birth to the romantic concept for the day.
It was back in 269 A.D.; a Roman priest was in jail. He was about to be put to death. Before his execution, he wrote a letter to the love of his life. The letter ended with ‘From your Valentine’. This was the root that bloomed into the tradition of sending cards and gifts to lovers on this day.
The priest died on 14th February. Many years later, Pope Gelasius declared the day as St. Valentine’s Day. It was in the 1800s that this day started gaining popularity in the world. People began to celebrate the occasion with cards and gifts.
It took several thousand years for the day to gain the popularity it has today. At present, the day holds great importance in people’s lives.
Vivek Dev Jacob
Tips for Selling the Valentine’s Gifts
It is a day of celebration for many and for some, it can be a day to make fun of. In both ways, the day holds significant importance for everyone.
When we think of this day, we also think about gifts. It is the time when almost everyone is looking for something to gift their loved ones. It is a great opportunity for the businesses in the market. But at the same time, businesses need to know how to take advantage of this opportunity.
So, here are certain tips for selling the gifts during Valentine’s:
Dip in the Theme
This is the most important thing to consider while selling gifts. The day represents and celebrates the bond of love. So, the first thing that every business must do is to dip into this theme.
Try to showcase your products in a way that represents the idea of love. Add the red colour, some hearts, and make it look like it is made for Valentine's. If you have a physical store, make sure to add some decorative elements to show the theme.
For example- If you are a bakery, you can make customized heart-shaped cakes during the season. This shows that you can cater to customers’ needs according to different occasions.
Discounts and Freebies
Almost everyone is looking for gifts during this time. One thing that customers love is discounts. Along with this, there is another thing that makes people happy that are free gifts.
It is quite obvious that you cannot sell the gifts for free. So, it is time to opt for a mid-road. This is to offer discounts to your customers. Be it 5 or 10%, make sure to offer some discount on your products.
Another popular thing is to add in a small free gift. For example, you can ask customers to make a purchase of a certain fixed amount and offer a free gift. You can also add some chocolates with every sale for a limited period of time.
Encourage Pre-orders and Early Shopping
Valentine's Day shopping is simple when you can grab some chocolate or flowers from any store, but it's even easier (and less stressful!) to order gifts in advance. Encourage your customers to plan ahead by promoting products with a reminder to pre-order gifts for timely delivery on Valentine’s Day. Offer a discount code or other incentive to make it more attractive.
Jeenal Jain
Offer Free Shipping
When planning your Valentine’s Day campaign, focus on the right audience and timing. Target customers who are likely to buy, and choose the best time to send your messages—like when they’re relaxing at home watching a game. Offering free express shipping ensures their gifts arrive on time. If they didn’t respond to your first message, set up a reminder campaign to let them know about the free shipping and that the offer is ending soon.
Include the Singles
This is the season of love. But love doesn’t always have to be in a romantic sense. It can be towards friends and oneself as well. So, it is important for you to keep your strategies in a way that also includes the singles.
Keeping the marketing only towards the couples is not a good idea. There are so many people out there who don’t have a partner to celebrate the day with. So, when you do your marketing, make sure to keep it relatable for all.
Bhoraniya Huda Hifzur Rehman
Event Organization
Everyone loves the events on special occasions. This is a great strategy to increase your sales of gifts during the festivities. You can organize a big or small event depending upon your preference.
For example- you can organize a fun competition and give your gift as a prize to the customer. In this way, you will attract more potential customers towards yourself. You can also conduct online polls or giveaways on social media.
It is a lucrative marketing strategy that can give a great boost to your gifts’ sales.
Personalized Gift Cards
When you add a personalized touch to a gift, it becomes more special. During this season, you can add on a personalized card with every gift sold.
You can make a personalized card on behalf of the person gifting for their loved one. Adding this personal element makes your gift stand out from the rest. Thus, helps you to gain more popularity and customers.
Keep Updating Your Listings
Another important tip to sell more gifts this season is to update your listings. You should add keywords related to the day in your descriptions, titles, and tags. This will help buyers to find you easily on the internet.
This digital tip can help you appear in more searches. Hence, you gain more potential buyers for your gifts.
Apart from the tips mentioned above, it is important for any business to start planning early. It is the time when you need to get your work out there for the people.
Shalini Rath
Conclusion
Valentine’s Day brings love and celebration with it. Along with this, it brings more work to the businesses. It is a great opportunity for businesses that want to take advantage of the festivities. This is the time when various different gifts get sold. For example - flowers, jewelry, clothing, fragrances, customized gifts, etc.
So, it is important for every business to go along with the theme of love. It is time to make your business appear more special by making your customers feel special.
FAQs
What to sell on Valentines Day?
Some of the best Valentines Gifts are:
- Flowers
- Soft toys
- Chocolates
- Perfumes
- Jewelry
- Greeting Cards
- Electronic Gadgets
- Photo frames
What is the most sold item on Valentine's Day?
Red roses are the most sold item for Valentine's Day.
Why is Valentine's Day celebrated?
The day is celebrated on on February 14 to honour the early Christian martyr named Saint Valentine. The day is associated with tradition of courtly love.
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