How To Get Your Business Ready For A Seasonal Sale?

Sushree Sangeeta Behera Sushree Sangeeta Behera
Sep 14, 2021 7 min read
How To Get Your Business Ready For A Seasonal Sale?

In the world of business, earning money by selling your products can be called an ultimate goal. Every mall, electronics store, supermarket, automobile store has this thing called seasonal sales.

So the thing which exactly happens in these sales is, it comes at a particular time. During these, which usually happen on special days Or during the clearance phase, the products are of low prices. Less pricing is a strategy that would attract more customers.

Seasonal sales also include sales at a particular season, where products specific to that season are available. Some discounts are also available. The offering of discounts is in such a way that the store doesn't get any losses. The profit margin is marginal on individual products during these sales. But the perk is, it attracts more customers because everyone loves reduced prices.

There are some specific and well-crafted strategies everyone must be aware of before starting seasonal sales. These tips would help the stores and shops make more profit by attracting more customers. Let's discuss these tips one by one.

How to Prepare your Business for Seasonal Sale

Start planning before the season hits
Planning the budget for seasonal Sales
Promoting the seasonal sales
Season focussed marketing strategy
Inventory Management according to demands
Setting minimum order quantity
Quick shipping and good delivery speed
Clear return and exchange policy
Creativity in orders
Watch your competitors

Conclusion
FAQs

Tips for seasonal Business

Start planning before the season hits

It is the most important thing we should keep in mind before starting our sales. Procrastination shouldn't be an option. A beforehand planning would help just as a hurried plan might ruin the wholesales. The plans regarding the budget, the profit margin, consumer choices, the advertising of new brands, percent of discounts are also the key points to focus on. It is to increase the human workforce are all planned.

The business plan should be in such a way that everything would be ready during the sales. It reduces pressure as well as doesn't let mistakes happen. It ensures that enough time is there to jot down a perfect strategy that would lead to more fame and extract a good amount of profit.

Planning the budget for seasonal Sales

Plan the budget for seasonal sales
Plan the budget for seasonal sales

It is important because the sale should in a way that the store or shop doesn't go into a loss. Also as more customers would come during the sales, more workforce is required. Seasonal sales might need to employ more salespeople. Especially in malls and apparel stores, where people often flock during sales, more salespeople would help them choose according to their whims.

The budget should also include the expenses for the banners, advertising, and the salaries of the extras during sales. The budget should be such that everyone is satisfied and still a good amount of profit is made.

Promoting the seasonal sales

Seasonal Sales
Seasonal Sales

Promotion is the key that brings more customers. The promotion of the sales includes using certain advertisements be on the television or newspaper, passing out flyers, making posters, banners outside the shop, etc. The most strategic part is to put a little information regarding the discounts and the list of new products in the advertisement that lets more people know that there is a sale going on.

People should also have a good experience when they come to the store. Customer is also a crucial agent of advertisements. A happy customer would bring in more customers or visit the next time. It improves the trust of people in the store or brand.

Season focussed marketing strategy

Technology helps in chalking out strategies. The making of diagrams of the profits and losses forms to know about customer experiences. It also provides knowledge about customers having an online transaction option. The usage of net banking is essential to enhance performance. The budget should also be a part of the marketing strategy. It is the overall strategy.


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Inventory Management according to demands

Knowing the demands of the customers at a specific period or season is the key to attract them. For example, if it's a winter sale, more winter clothes are the key. A wide range of choices is also crucial. It leads to a customer liking many products and buying them at once.

In the case of the automobile industry, this is also important. If customers start preferring a specific type of vehicle, that model should be available in plenty. Also, different color choices of the model should be available. It is because everyone does have a specific liking. Good quality products without any defects should be present in the inventory.


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Setting minimum order quantity

The possession of a particular number of products brought together helps to make a good profit and sell off more items. Also, it manipulates the mind of the customers into thinking that they have been offered low prices. It can be explained with an example - a handkerchief that costs $10 can be sold for $25 for 3 . This will be beneficial for both the store and the customers.

Also, this helps small businesses in online stores. They provide reliable prices and have a minimum order quantity that lets them sell their products well.

Quick shipping and good delivery speed

It is applicable in online businesses. A quick delivery speed keeps the customers happy. During seasonal sales, the number of customers increases. Good shipping speed avoids cancellation and makes people but more. The delivery men should be polite. Also, the company should work to set up sound networks of delivery. The experience of the customers is what matters the most.

Clear return and exchange policy

It is something that provides confidence to the customers. They can rest assured that if a product purchased doesn't meet their needs, they can return it within a stipulated period. However, this might be confused and damaged products would be returned. So these policies should be clear.

A stipulated period of 7-14 days is mandatory for return and exchange. The product shouldn't be damaged while returning. Also, the bill must be present to prove that the customer bought the product from that specific shop. Items such as inner garments and hygiene products shouldn't come under return policy until it's proven that they are unused.

Creativity in orders

Being creative is something that draws attention. Providing trinkets and gifts is an example of this kind. Some stores also provide flowers and drinks to their customers. It ensures satisfaction among them. They would like to visit the store more often. Also, creative advertising catches the eye of the audience. They come in large numbers.


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Watch your competitors

It will prevent entirely making a plan similar to the competitors in the market. Also, one should utilize the strong points. Thus, having a favourable plan is mandatory. It enhances competition and further improves the quality of seasonal sales.

Conclusion

Business is just like a game of capturing more and more customers. The brand that is the most creative with its sales gets more profit. These strategies mentioned above can help a brand grow and strive. Knowing about the needs of customers and keeping them happy should be the key objective. After that, good planning, advertising, and recruiting are crucial for a good business.

At present, when there are many brands, only some can capture the hearts of people. A well-thought strategy is the main thing that is necessary for doing. So, one follows it and executes it properly even a smaller brand would be able to compete with the great brands. Also, a good watch should be kept on the competitors and try to learn from their good points. It will help in a rise in fame and profit.

FAQs

What is seasonal promotion?

Seasonal promotions are special offers, discounts or limited edition products that are occasion specific or season specific.

What are examples of seasonal businesses?

Some of the seasonal business examples are:

  • Rakhi Business
  • Kite Business
  • Fire crackers Business
  • Woollen Clothes business
  • Raincoat business

What are seasonal products?

Seasonal products are the products that are available in the market during a particular seasons or periods of the year only and are not available during another period.

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