Aashka Goradia Goble’s Bold Leap from TV Stardom to Entrepreneurial Success

Aashka Goradia Goble’s life is about beauty, grace, and entrepreneurial spirit. Aashka’s journey is inspiring, from captivating millions with her stellar TV performances to co-founding the highly successful Renee Cosmetics. Aashka came to television stardom early in her career with the known role of Dheer Bai Bhatiyani in Bharat Ka Veer Putra – Maharana Pratap. Moreover, she has appeared on reality shows like Bigg Boss and Khatron Ke Khiladi. She is famous, though, but decided to make a massive career shift and proved that real success happens when you follow your passion.

In 2018, Aashka took the plunge into Business and founded Renee Cosmetics. Renee is a beauty brand that eventually disrupted India's competitive Beauty Industry. Innovative products and a deep understanding of her audience helped her build a multimillion-dollar success. Renee Cosmetics had come a long way under Aashka’s leadership. She revolutionized beauty and became one of India's most trusted brands.

In this article, you will read about how Aashka Goradia Goble has gone from the small screen to becoming a business magnate. Discover how she led her trials, triumphs, and visionary moves, which led her to build a brand that continues to inspire and empower women worldwide. We will also explore Aashka Goradia Goble's success story, including her early life, history, net worth, childhood, personal life, education, achievements, and more.

Aashka Goradia Goble - Biography

Aashka Goradia Goble - Early Life
Aashka Goradia Goble - Career
Aashka Goradia Goble - Personal Life
Aashka Goradia Goble - Renee Cosmetics
Aashka Goradia Goble - Awards and Recognitions
Aashka Goradia Goble - Interesting Facts

Aashka Goradia Goble - Early Life

Aashka Goradia was born in a well-set Gujarati family on November 27, 1985, in Ahmedabad, Gujarat, India. She is close to her younger brother, Shivam Goradia. St. Louis School in Ahmedabad was where Aashka did her education and got schooling. Aashka moved to Mumbai at 16 to pursue her passion for acting and began her remarkable career. 

Aashka Goradia Goble - Career

First, she ventured into the entertainment industry with the show Achanak 37 Saal Baad in 2002, but her role in Ekta Kapoor's Kkusum as Kumud cemented her place in the hearts of audiences. This was the gateway to a successful career in Indian television, as Aashka became a household name. After that, she did shows like Sinndoor Tere Naam Ka, Viruddh, Naagin, and Baal Veer, making her one of the most sought-after TV stars of her time.

Later in 2018, Aashka took a U-turn from television and left the industry and city behind. In 2018, she co-founded Renee Cosmetics with Priyank Shah and Ashutosh Valani, co-founders of Beardo. The company deals with high-quality beauty products like eye makeup, lip colors, and skin serums.

During the pandemic, its valuation soared to $100 million by 2022. By 2024, Renee Cosmetics is projected to be worth around INR 1300 crore (around $155 million) and is now the strongest competitor to top Indian cosmetic companies such as Nykaa and Sugar Cosmetics.

Aashka made the strategic and well-informed decision to transition from television to entrepreneurship. In just a few years, Renee Cosmetics has become one of India's best beauty startups, raising over INR 400 crore in funding from five rounds. Aashka's successful entrepreneurial venture was recognized when the brand won India’s Most Trusted Brand at the CNBC Most Trusted Brands of India awards in 2021.

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Aashka Goradia Goble - Personal Life

Rohit Bakshi had the first notable relationship with Aashka. The two dated for almost a decade, from 2006 to 2015, but eventually broke up. From then on, Aashka’s love life changed when she met Brent Goble, an American entrepreneur. Though their love story is unique, it has served as a testament to the power of fate and timing.

Aashka and Brent met in 2017 and married in a whirlwind romance. They were married in a beautiful Christian ceremony on December 1 and a traditional Hindu ceremony on December 3. Not only was it love, but they also shared an emotional connection and understood each other, which helped them survive and thrive through whatever challenges came their way.

The couple married for a few years and then had their first child, a boy named William Alexander, in October 2023. Brent expressed his joy and gratitude in an emotional Instagram post.

After reflecting and growing, Aashka and Brent decided to start a family. In an interview, Aashka said they had taken time to grow as a couple and ensure they were both ready for parenthood. Brent had uprooted his entire life to India and needed to feel in the place before having a kid. Before embracing a balance of parenthood and work, Aashka wanted to ensure her business, Renee Cosmetics, was doing well.

Aashka has also been honest about her struggles, especially regarding her looks. In 2018, she came under fire after having lip surgery, and many trollers accused her of changing her natural beauty. But Aashka, as she did respond to the criticism, explained why she chose to go under the knife. She said she wanted to look better, but that didn’t mean she ‘faked’ it; it was a personal choice that made her feel better about herself.

Apart from reality shows like Bigg Boss, Aashka was scrutinized for her role. She was edited on the show so that she was misrepresented, and false narratives of her personal life were created. In a candid interview, Aashka expressed her frustration about being edited to be portrayed as a lesbian. This was one of the most challenging experiences in her career, but she turned it into an opportunity to discuss the reality of being a public person and standing up for what you believe in.

Aashka Goradia Goble - Renee Cosmetics

Aashka Goradia’s life story is quite incredible. She was known for her role in many Indian television soap operas, but in 2018, she decided to make a bold pivot and quit her acting career to start a venture she had always longed for: cosmetics. With college friends Ashutosh Valani and Priyank Shah, she co-founded RENÉE Cosmetics. This beauty brand has rapidly become a disruptor in India’s INR 1,50,000 crore beauty market, taking on the likes of Lakmé, Maybelline, L’Oréal, and Sugar Cosmetics.

India’s beauty industry is always huge, with local and international giants fighting for market share. RÉNÉE was founded on the belief that there should be a brand for a digitally savvy, forward-thinking woman. The brand stood by offering high-quality products at reasonable prices, incorporating a new and innovative approach to cosmetics. Two years later, RENÉE Cosmetics turned the minimal INR 50 lakh into a robust turnover of INR 100 crore.

Aashka remembers how she felt compelled to bring forth RENÉE because she believed make-up is a form of empowerment. She wanted to make products that celebrated a woman’s natural beauty and empowered her to speak boldly. It was going to be a transformative journey; together with Priyank Shah and Ashutosh Valani, who had worked in finance, operations, and distribution (they had built and sold the male grooming brand Beardo), RENÉE’s journey was set to be transformative.

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Rapid Growth and Innovation

With standout products like Kohlistic Eye Range, Bold 3D Eyelashes, and Fab 5-In-1 Lipstick, which did something different in a saturated market, the brand started on the right foot. For example, the Fab 5-In-1 lipstick, which does everything, and the Renee Madness PH stick, a black lipstick that turns pink on application, both innovated the possibilities of use and enticed consumption. These products reflected the brand’s dedication to producing quality, innovative, young, beauty-conscious products that would appeal to them.

It’s impressive growth, particularly given that RENÉE competes with some of the biggest beauty brands in the world and India’s oldest beauty companies, such as Lakmé and Colorbar.

RENÉE's products are not only good-looking but are also ethically driven. Conscious consumers have resonated with the brand because it is cruelty-free, paraben-free, and FDA-approved. RENÉE has tapped into the burgeoning demand for cruelty-free products and, in particular, has made itself a brand that is more than just about me; it is about empowerment and sustainability.

Aashka’s commitment to the cause goes beyond product formulation. She actively manages RENÉE’s brand and its marketing and communication to ensure the brand resonates with its target audience of digitally savvy women between 18 and 35. The brand from Ahmedabad, which sells its products through online platforms like Nykaa, Flipkart, Amazon, and Myntra, and more than 650 physical retail stores across India, is using both.

RENÉE Cosmetics has also become prominent due to eCommerce and digital platforms. In just three months, Aashka’s team contacted over 75,000 consumers to explore India’s rising trend of online beauty shopping. RENÉE offers over 200 products, including beauty and perfumes, and has become a major player in e-commerce giants like Nykaa and Flipkart. In addition, the brand has extended its reach to international markets like the US, UAE, and Australia, growing its presence in the global beauty space.

The growth and success have been impressive, and RENÉE managed to raise INR 100 crore in a Series B funding round led by Evolvence India and Edelweiss Group. The funding, which valued the company between INR 1,200 to INR 1,400 crores, is a 60% increase from the company’s December 2022 valuation. This influx of capital is intended to help the brand grow its product line, expand its marketing efforts, and scale its operations further.

Like many businesses worldwide, the COVID-19 pandemic presented challenges, and RENÉE was no different. But it also opened the door to innovation. At this time, the brand recognized the value of Made in India products because international trade channels broke. It kept the company running and created a mood of community and loyalty among its customers.

Though not easy, RENÉE has grown extremely fast and aims to reach INR 100 crore ARR (Annual Recurring Revenue) in the coming months. Aashka attributes the brand’s success to its deep understanding of its audience, the unique packaging of its products, and its commitment to innovation. RENÉE has been able to tap into a trend and change its marketing strategies accordingly, giving it a competitive edge.

RENÉE's revenue nearly doubled, increasing by 97% from INR 97.15 crore in 2023 to INR 191.65 crore in 2024. However, expenses also rose by 82%, from INR 145.38 crore to INR 264 crore. Despite the revenue growth, losses increased by 88%, from INR 32.66 crore in 2023 to INR 61.45 crore in 2024.

Looking Ahead: The Future of RENÉE Cosmetics

With an upward curve in RENÉE's journey, Aashka envisions taking the entire nation to empower everyone to accept and flaunt their natural beauty. The promise of premium quality products, luxurious packaging, and affordability has made the brand a hit with Indian women, making it one of the fastest-growing beauty brands in the country. RENÉE is progressing in product development and plans to deepen its offline presence, focusing on key premium stores.

RENÉE Cosmetics has a lofty ambition of challenging established brands and making its way in the Indian beauty industry, and the future looks bright. RENÉE has the strength of its founders, a committed customer base, and a clear vision for growth. It is poised to become a global beauty brand that epitomizes the best of Indian innovation and empowerment in the cosmetics world.

Aashka Goradia Goble - Awards and Recognitions

• Won Indian Television Academy Awards for the category of Best Actress in a Negative Role in 2013 
• Was nominated for Best Actress in a Negative Role at the Indian Telly Awards in 2014
• Received India’s Most Promising Woman Leader in 2021 by Femina

Aashka Goradia Goble - Interesting Facts

• Before entering the entertainment industry, Aashka wanted to be a criminal psychologist, with which she would be completely different. 
• The turning point came when Aashka entered">Bigg Boss 6 in 2012 back home and became the instant favorite up to 11 weeks before the tyrant had her evicted. Always open about her choices, Aashka even confessed to lip surgery to get the look she wished for.
• She leads a very healthy life and is a complete vegetarian. Very much an animal lover, she has two pets: a Labrador named Romeo and a Turkish Angora called Narcy. 
• Aashka's television debut was in 2002 with Achanak 37 Saal Baad, which marked the commencement of her glorious career. She had a long relationship with actor Rohit Bakshi in the process of her love life until she met businessman Brent Goble, whom she wed in 2017. 
• Family is an important part of her life; she shares a strong bond with them. 
• Aashka rose to stardom due to her most loved character, Dheer Bai Bhatiyani, in the historical drama Bharat Ka Veer Putra - Maharana Pratap, which she considers one of her favorites.

FAQs

Who is Aashka Goradia?

Aashka Goradia is an Indian television actress and entrepreneur. She is known for her roles in popular TV shows like Kkusum, Laagi Tujhse Lagan, and Baal Veer. Aashka is also a co-founder of a wellness and beauty brand Renee, and has ventured into business and entrepreneurship through this brand.

Who is Aashka Goradia Goble husband?

Brent Goble, an American businessman is the husband of Aashka Goradia.

When was Renee Cosmetics founded?

Aashka Goradia founded Renee Cosmetics in 2018 with Ashutosh Valani and Priyank Shah.

What is Aashka Goradia age?

Aashka Goradia was born in 1985. She is 39 years old.