6 Ways Artificial Intelligence Is Transforming the Finance Industry?

Kavita Thakur Kavita Thakur
Feb 11, 2022 6 min read
6 Ways Artificial Intelligence Is Transforming the Finance Industry?

Artificial intelligence is the capability of computers or technology controlled by computers to perform a duty that is mostly done by humans. AI is used in different innovative ways by the banking sector and other finance organizations by utilizing time properly and making sure that there is an increase in revenue and decrease in cost. It helps in providing better and fast services by efficient and improved performance through AI applications in financial institutions.

Artificial intelligence helps financial organizations to know more about the customer through the data based on the experience of customer behaviour. It is mostly used in the banking sector, investment sector, insurance sector, and other financial institutions.

The banking sector has been one of the sectors which have gained the most benefit from AI in the finance field, It has benefited investment by automated data and other applications and also helped insurance by providing an Anti-fraud system, data related to customers and risk management.

How is AI used in Finance?
Can AI Give You a Competetive Edge Over Your Non-AI Competitors?
Advantages of AI in Finance
Disadvantages of AI in Finance

How is AI used in Finance?

Personalized Banking

AI makes it easy to interact with the customers and provides them services like mobile banking, smart wallet, and providing AI applications for customer support and lending decision-making advice on their savings and expenses.

Anti-Fraud System

It helps to prevent fraud, as AI is all about studying and reviewing data and the growth of financial institutes. Fraud investigator works efficiently to detect fraud and take corrective measures to take precautions at right time.

Credit rating

Ai helps get all the data related to a persons credit reliability by examining the person's data. It helps to know whether the debtor data should be increased or not and what should be the amount that has to be credited to him.

Risk Management

It helps to detect theft and take effective measures against it. It helps to improve data quality. It helps to know about credit risk by the system which gives warning whenever there is a risk.

Customer service

It makes it easy to provide service to the customers through different AI tools that are used for customers so that customers are satisfied. It helps in making interaction with customers easy as for every financial organization it is important to have good relations with customers.

Saving and loan management-

It helps to know about the saving and expenses done by customers’ behaviour on their spending pattern and loan borrowing. AI helps in debt management using the data collected properly for the repayment.

A customer who has borrowed money can also use AI technology like apps provided by the bank or any other financial institute as it helps to keep track of the history and analyze data related to the loan provided.

AI helps to know about loan applicants’ behaviour and makes it easier for banks and apps of a financial institute to know whether the loan applicant is eligible or not for the loan.


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Can AI Give You a Competetive Edge Over Your Non-AI Competitors?

It helps to know the customer wants through the data that is based on the current information provided and helps to get a competitive advantage over competitors mostly in the organization. It helps to know customers’ wants by studying customer behaviour.

All companies need to install all types of technology and artificial intelligence. As our country is heading towards being more digital and sophisticated, companies need to use artificial technology and advanced technologies. If a company fails to accept the dynamic technologies it will not be able to survive and therefore, it will lose its existence.

As everything is done through artificial intelligence it makes the company increase its ability to coordinate its activities regionally, nationally, and globally. Artificial intelligence assists the company to reach all the customers, but if a company does not have artificial intelligence they will be slow in doing their work, they might face loss.

If a company does not meet the needs of the customer its competitors will stifle its development, and if a company is not advanced or updated the customers will also be apathetic-towards its service.

Nowadays those companies who provide online services are the ones who are still surviving and earning a good amount and profit from those who do not provide online services. So, the company should ensure that every service they provide is online too. For example, people who are physically challenged, elderly people who cannot go physically to the service centre, but know about artificial intelligence and technologies can prefer AI-based companies to those who are not so advanced about AI.

A company with advanced AI and technology gets its work done more effectively and productively than the competitors who do not employ dynamic AI and technology.

Advantages of AI in Finance

  • It works faster and helps to make better decisions quicker by improving the quality of data.
  • AI helps to plan a useful and helpful way that is beneficial for a finance company and also for its customers.
  • AI helps to prevent fraud by its tools and efficiency to keep away from financial crimes. It helps by keeping track of previous fraud transactions so that they can be used to prevent getting frauded.
  • It helps to eliminate the mistakes that humans make and give better solutions that give more accurate data faster.

Disadvantages of AI in Finance

  • It has a very high maintenance cost depending on the use.
  • AI also creates risks of unemployment as everything is done through AI which leads to less use of human creativity. But it cannot replace a human even if machines performance is productive and faster than humans as when there are complicated tasks when a piece of expert advice is required this work can only be done by employees.
  • It can sometimes be dangerous to let AI have full control as sometimes there are some errors due to which there can be a problem in data and sometimes it can be difficult to detect it.
  • As there is more and more use of technologies or we can say AI it leads to a decrease in the use of human creativity.

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Conclusion

Artificial Intelligence is very helpful in the field of finance as it provides different innovative services, saves time, keeps away from fraud, etc. It also helps to get a competitive advantage over the competitors as the customers prefer advanced and updated companies.

AI have different uses like anti-fraud system, credit rating, risk management, etc. AI is very helpful to both the finance company and the customers even if there are some disadvantages we can find solutions to make improvements.

FAQ

How AI will transform the future of finance?

AI will improve fraud detection, predict cash flow and can provide high-quality services to the customers.

How does AI help in banking and finance?

AI features such as chatbots, fraud detection systems, and digital payments are actively used in the finance industry.

How will AI affect financial services?

With the help of AI, you can get an edge over your competitors as it provides advanced security, more informed decisions, and reduces risk.

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