AppsFlyer: Mastering Mobile Analytics and Attribution

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Apps are a big business, with the global market estimated to grow to $407.31 billion by 2026 with a CAGR of 18.4%. 10 to 15 years back, there was a burgeoning App market driven majorly by the success of the iPhone’s App Store, but the market faced challenges due to limited ways to measure app user engagement and success.

Not even Google had satisfactory mobile app analytics and attribution solutions. It’s when AppsFlyer came into the picture and revolutionized the market dynamics. AppsFlyer’s leading mobile app analytics and attribution software equip app developers with the information required to understand how to grow and retain their users profitably.

This article discusses every vital detail about AppsFlyer, from its founders and startup story to funding, products, and growth.

AppsFlyer – Company Highlights

AppsFlyer – About
AppsFlyer – Founders and Team
AppsFlyer – Startup Story
AppsFlyer – Mission and Vision
AppsFlyer – Business Model
AppsFlyer – Revenue Model
AppsFlyer – Products and Services
AppsFlyer – Funding and Investors
AppsFlyer – Mergers and Acquisitions
AppsFlyer – Growth
AppsFlyer – Social Media Presence
AppsFlyer – Partners
AppsFlyer – Awards and Achievements
AppsFlyer – Competitors

AppsFlyer – About

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that app developers and advertisers use as a CRM. The company helps users make good decisions for their business and customers with its advanced measurement, fraud protection, data analytics, deep linking, data clean room, engagement, and privacy-preserving technologies.

It is built on the idea that brands can provide exceptional customer experiences while increasing privacy. With 20 offices worldwide, AppsFlyer offers services to over 80K companies, including Coca-Cola, VISA, Nike, KFC, eBay, Telefonica, and more.

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AppsFlyer – Founders and Team

Oren Kaniel and Reshef Mann are the co-founders of AppsFlyer.

Oren Kaniel

Oren Kaniel attended Technion – Israel Institute of Technology to complete BA in Computer Science and Reichman University for MBA. He worked as Software Engineer at Intel and Avaya.

Moreover, he is the ex-Project Manager of Veraz Networks. Currently, Oren Kaniel is the co-founder and CEO of AppsFlyer.

Reshef Mann

Reshef Mann graduated from Technion - Israel Institute of Technology with a BSc in Information Systems. He has been Software Developer at Intel and Software Engineer at SAP and Jajah.

He also worked at Xsights as Senior Software Engineer and System Architect. At present, he is the Co-Founder and CTO at AppsFlyer.

AppsFlyer is employed with more than 1,650 employees.

AppsFlyer – Startup Story

Around 10 to 12 years back, Oren interned at a Philadelphia-based VC firm when he realized that a company makes decisions without data and data analytics tools. It was when he thought someone needed to solve this issue but couldn’t find even a single independent and unbiased company entirely representing the app developer.

Oren returned to Israel to develop pure software that allows the ecosystem to work and collaborate. He started working on this technology along with Reshef Mann. It was in 2011 that Oren and Reshef founded AppsFlyer.

The Microsoft Ventures Accelerator funded the company for the first time. In 2014, AppsFlyer invented a complementary product named OneLink to provide deep linking support for custom media sources.

It became one of the first members of Fiksu’s Preferred Partner Program for Mobile Ad Campaign measurement in 2015. In February 2018, AppsFlyer opened its head office in San Francisco, and in 2020, the company’s valuation stood at $1.6 billion. AppsFlyer launched a new PC and Console Measurement solution and All-In-One Cost and Revenue Suite ROI360 in 2023.

AppsFlyer – Mission and Vision

AppsFlyer’s mission is to enable market innovation. The innovators and creators the company want to empower are app developers, its partners, and the ecosystem as a whole.

AppsFlyer – Business Model

AppsFlyer allows app developers and advertisers to manage, analyze, and secure their first-party end-user data while meeting privacy regulations and platform policies. The platform provides valuable insights into marketing campaign performance, scale app installs, and maximize customer LTV using a new standard of privacy-increasing measurement and deep linking solutions.

Furthermore, the AppsFlyer Software Development kit can be used for Android, iPhone, and Windows Phone apps.

AppsFlyer – Revenue Model

AppsFlyer offers three subscription plans- ‘Zero,’ ‘Growth,’ and ‘Enterprise.’ Below is the pricing for all the plans -

AppsFlyer – Products and Services

AppsFlyer products include NativeTrack, OneLink, and AppsFlyer ID, and services include Measurement Suite, ROI Measurement, Marketing Analytics, Predictive Analysis, Incrementality, CX & Deep Linking, Fraud Protection, Audience Segmentation, and more.

AppsFlyer – Funding and Investors

AppsFlyer has undertaken 6 funding rounds and raised $293.1 million in total. Its latest funding round – Venture Series Unknown Round, was conducted on November 24, 2020. 12 investors fund the company, mainly General Atlantic, Magma, Goldman Sachs, Salesforce Ventures, Qumra Capital, Pitango, and more.

AppsFlyer – Mergers and Acquisitions

AppsFlyer acquired Yodas.com in May 2018.

AppsFlyer – Growth

The estimated annual revenue of AppsFlyer in the last few years was:

And the company’s valuation in 2022 stood at $2 billion. Its employee count increased by 10% last year, and monthly web visits growth was 27.53%, with 368,202,335 visits.

AppsFlyer – Social Media Presence

AppsFlyer markets the brand on leading social media platforms and, thus, has increased visibility in the digital landscape.

AppsFlyer – Partners

AppsFlyer has partnered with 304 leading companies, of which 263 are technology partners, and 40 are channel partners. Some of its partners are:

• Facebook Audience Network
• Twitter
• Google Ads
• Snapchat
• Apple Search Ads
• Salesforce
• The Trade Desk
• Bidshake
• Insider
• Impact

AppsFlyer – Awards and Achievements

Here are some awards that AppsFlyer is rewarded with:

• Data Clean Room won the 'Marketing Digital Innovation' Award by Ventana Research
• MarTech Breakthrough Award for ‘Best Overall Mobile Marketing Company’ in 2022
• ‘Best Practices Award 2022’ by Frost & Sullivan

AppsFlyer – Competitors

Some main competitors of AppsFlyer are as follows:

• CleverTap
• Kochava
• Branch
• Adjust
• Google Analytics
• MoEngage
• Flurry Analytics
• Quantum Metric
• Firebase
• Semrush

FAQs

What does AppsFlyer do?

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that app developers and advertisers use as a CRM. The company helps users make good decisions for their business and customers with its advanced measurement, fraud protection, data analytics, deep linking, data clean room, engagement, and privacy-preserving technologies.

Who are the founders of AppsFlyer?

Oren Kaniel and Reshef Mann are the co-founders of AppsFlyer.

Who are the main competitors of AppsFlyer?

Some main competitors of AppsFlyer are as follows:

• CleverTap
• Kochava
• Branch
• Adjust
• Google Analytics
• MoEngage
• Flurry Analytics
• Quantum Metric
• Firebase
• Semrush