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It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands. One such young and
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Many top fashion designers and labels often rely on A-list models as the brand ambassador because they can help the brand in influencing potential customers and get billion-dollar revenue. Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world. Kendall Jenner rose
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The startup ecosystem has grown over the past few years because many venture capital firms are investing in the early stages of upcoming startups. One such homegrown early-stage investing firm is Nexus Venture Partners, which was founded by successful entrepreneurs Suvir Sujan, Sandeep Singhal and Naren Gupta in 2006. The
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Cricketers are increasingly becoming a popular choice for brand ambassadors in India. This is because cricketers are more than players on the field, as they are admired and respected by consumers from all walks of life. Ravichandran Ashwin is one Indian all-rounder cricketer that is becoming popular in the endorsement
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A brand ambassador is someone who is a true representative of brands, and someone who is willing to represent the company at specific events, perform product demonstrations or even give away sample products. This is why top brands usually choose the topmost celebrities or pop icons to be their brand
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Celebrity endorsements have become one of the most vital parts of marketing strategies for the topmost companies. Many brands choose A list actors, celebrities, models and pop stars as their brand's spokesperson and certify the brand claim and position by extending their personality, popularity and status to promote
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Covid-19 has completely disrupted the Travel and Tourism Industry at both the national and international levels. With the worldwide lockdown and the heavy travel restrictions, the industry has lost not only domestic and international tourists but also local visitors. According to the United Nations World Tourism Organization (UNWTO), International tourism
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On September 3rd 2021, both Lyft and Uber announced that the companies will now cover the complete legal fees of the drivers who get sued under the new controversial abortion law in Texas. The Texas Abortion Law is also known as the Texas Heartbeat Act and Senate Bill 8 was
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Chinese President Xi Jinping has recently come out and asked China to help him achieve the goal of Common Prosperity, a bill that can help narrow the growing wealth gap and focus on social value. Common Prosperity was first mentioned by Mao Zedong the former president of the People'
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On August 31st 2021, China’s National Press and Publication Administration have released a statement regarding the restrictions on online gaming in order to reduce gaming addiction among minors. The video game companies will now have to restrict gaming time for teenagers below the age of 18 years old. The
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On 20th August 2021, Epic Games finally revealed details about its antitrust lawsuit against Google. The newly released court filings contained the nature of the allegations and the evidence to back them up. Epic filed a case not only against Google but Apple too for the same reasons. The case
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After 15 years of ownership, the German footwear giant Adidas sold Reebok to Authentic Brand Group in August 2021. Authentic Brand Group reportedly paid Adidas over $2.5 billion to acquire the company. The rumours of Adidas separating from Reebok were going around from past the mid of 2020, the