Best Thanksgiving Marketing Ideas To Stand Out & Boost Sales
📖 Learning
Thanksgiving is just around the corner, and you know what that means - spending time with great food, fun family moments, and a great way for businesses to connect with customers. In the first week alone, holidays offer a value of $6.5 billion.
Thanksgiving is a fantastic opportunity for brands to establish a genuine connection with their customers, even though Cyber Monday and Black Friday are important shopping occasions.
Let's examine five reasons why you should incorporate Thanksgiving marketing ideas into your strategy before getting started with some ideas:
- That pre-Black Friday warm-up: Maintaining a Thanksgiving campaign keeps your brand fresh in consumers' minds, establishing the mood for Cyber Monday and Black Friday sales.
- Building customer loyalty: Thanksgiving is one of the best ways to show appreciation to customers. Loyal customers who feel valued are 31% more willing to pay a higher cost.
- Make your brand stand out: When most brands jump to Christmas sales and Black Friday offers, leaning into Thanksgiving offers helps brands cut the competitors out and capture the attention of customers.
- Reinforce your Brand Values: By using Thanksgiving, you can highlight your brand to stand for gratitude, generosity, and the creation of community. This helps create a genuine connection in the minds of customers that is beyond sales.
- Helps improve engagements: Thanksgiving-themed content ideas like appreciation campaigns or gratitude posts help create an organic buzz surrounding your brand.
Sakshi Jadhav
Top Thanksgiving Marketing Ideas to Keep Your Audiences Coming Back for More
Top Thanksgiving Marketing Ideas to Keep Your Audiences Coming Back for More
Start With Limited-Time Thanksgiving Promos
One of the most trusted marketing strategies is creating FOMO around Thanksgiving. A retailer can run 48-hour ‘Thanksgiving festive deals’ with a countdown timer. Brands can highlight how many products are left in stock to tap into the shopper's mind of missing out. But remember to highlight the urgency across multiple channels such as website, email, SMS, app, and any other way you connect with your customers.
Offer bundle discounts and BOGO offers
Bundles and buy-1-get-1 offers help increase the value of the customer. Shoppers love to get more for their money, and data shows that good product bundles provide the option of lifting the average order value by 30%. So, build a Thanksgiving promotion that is specifically designed for the Thanksgiving season. This not only encourages customers to try new products but also to share the offer with others.
Have a Thanksgiving Contest or Giveaway
Your brand can host a Thanksgiving-themed contest or a giveaway to encourage brand exposure. UGC campaigns see a 29% increase in web conversions, which means that customers are ready to support brands that give them a little back. But ensure that your campaign has a good, concrete theme that encourages people to create and share with others.
Start a Gratitude-Themed Email Campaign
Emails are a great way to promote Thanksgiving deals. It might be possible for your customer to skip the B1G1 offer on your website, but they can circle back to it in the email. And most people will, especially when planning something special for their family or friends. But the message you send out must be sincere, and must stand out from your typical salesy emails. It is very important to realize that personalization and segmentation go hand-in-hand here. Use the data from your CRM tools to customize your emails for different segments in your audience.
Give Early-bird Access to Black Friday Deals With Thanksgiving Promos
When you have loyal customers, you need to treat them like royalty. The best way is to give them exclusive deals like early-bird access to Black Friday deals to seal the connection. For example, in 2023, Walmart+ members got to shop 3 hours earlier than others. This strategy has two benefits: one, you lock in early conversations and incentivize loyalty signups; two, your customers feel special.
Sakshi Jadhav
Promoting Gift Cards for Holiday Shopping
Customers can be quite indecisive when it comes to buying gifts for others. Gift cards are the perfect problem solver for customers and a top revenue driver for campaign promos. Restaurants, Salons, spas, and retailers can use this strategy to connect with their audience. In fact, more than 44% of customers provide gift cards to their loved ones during the holiday season.
Give To a Good Cause
The holidays are a great time to demonstrate to your clients that your company is about more than just making sales. In fact, 63% of American consumers prefer to purchase gifts from companies that promote social responsibility. This kind of campaign helps brands connect with positivity and gives customers another reason to choose you. Make sure your cause aligns with your brand values, though, and showcase your campaign with pride on your website, app, and social media accounts.
Offer a Thanksgiving-Themed Service or Product
People love anything festive and seasonal. If you are a cafe owner, then you can offer a seasonal ‘Pumpkin Pie Latte’, or a beauty brand can provide a ‘Gratitude Gift Set’, or a bakery can sell Thanksgiving-related treats. The perfect combo of holiday and scarcity often appeals to customers to drive impulsive buying.
Leveraging Influencer Marketing
You can utilize influencer marketing strategy only when you know about your audience and a few influencers. Select one that can incorporate Thanksgiving-related themes. Also, make sure that the creators can infuse their personality with the Thanksgiving theme. For such collaborations, remember to track your engagement and provide affiliate links to showcase their impact.
Provide ‘Thank You’ Campaigns
Thanksgiving is all about being thankful for everything. So why not pass that to people who help keep your business alive? Start a ‘Thank You’ campaign that helps remind your customers how much they mean to your business. You can even add a handwritten thank-you note to November orders to ensure that a simple purchase can turn into a lasting impression.
Highlight Your Staff
Customers love a brand that highlights their staff, and a great way to highlight this is by praising its people. You can make this a long-term campaign to highlight a different staff member each day. This campaign is perfect to showcase goodwill and provide sympathy.
Conclusion
With Thanksgiving approaching, now is the ideal moment to make sure your brand resonates with your target audience. Thanksgiving is a crucial time for retail, and brands should take advantage of consumer responses. With these Thanksgiving ideas, your brand can connect with more customers.
So, why not try out Thanksgiving campaign ideas and reap the benefits today?
Sakshi Jadhav
FAQs
Why is Thanksgiving marketing important for brands before Black Friday?
It serves as a pre-Black Friday warm-up, keeping your brand fresh in consumers' minds, establishing the mood for sales, and allowing you to stand out from competitors who jump straight to Christmas.
What are the best Thanksgiving marketing ideas to increase sales and engagement?
Top ideas include running limited-time promos with countdown timers, offering bundle discounts/BOGO deals, hosting Thanksgiving-themed contests or giveaways, and using influencer marketing with a holiday twist.
How do I build customer loyalty during the Thanksgiving season?
The best way is to show appreciation to your customers, such as by giving them early-bird access to Black Friday deals, which makes them feel special and incentivizes loyalty sign-ups.
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