There are very few celebrities that reach the pinnacle of success and become as popular as Beyoncé. Beyoncé is considered to one of the most powerful women in the music industry, and many big companies are ready to pay millions if the Queen Bey decides to endorse their brand. Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer and actress, that hails from Houston, Texas.
The artist started her career in the 90s when she became the lead singer for pop R&B group known as Destiny’s child, which at that point became one of the best-selling girl group. When Beyoncé started her solo career with songs like Crazy in Love and Baby Boy broke records under the US Billboard Hot 100. Beyoncé has starred in movies such as Pink Panther, Dreamgirls, Obsessed, The Lion King, Cadillac Records, etc.
In her three-decade long career, Beyoncé has created albums like Dangerously in Love (2003), I Am... Sasha Fierce (2008), 4 (2011), Beyoncé (2013), Lemonade (2016), Everything Is Love (2018), Homecoming (2019) and all of them have broken records and in some way has changed the direction of pop music.
Beyoncé has collaborated with numerous top artists like Jay-Z, Ed Sheeran, Megan Thee Stallion, Shakira, Lady Gaga, J Balvin, Justin Timberlake, Drake, Usher etc. In 2020, she directed, written, and executive produced a musical film and visual album called as Black is King. Queen Bey has so far sold 118 million records worldwide making her one of the world’s best-selling recording artists.
Beyoncé's achievements and brand endorsements
The legendary singer is the first artist that was number one on the Billboard 200 with six of her solo studio albums and was as Billboards Top Female Artist of the Decade because of her success in the 2000s. Throughout her career, Beyoncé has won awards and accolades more than any other singer, which includes 28 Grammy Awards, 26 MTV Video Music Awards, 24 NAACP Image Awards, 31 BET Awards, 17 Soul Train Music Awards., among other in numerous categories.
Besides that, she was named as the highest-earning black musician of all time in 2014 and was included in the Times’s list of 100 women that defined the last century which are huge achievements in their own rights. The net worth of the renowned singer is estimated to be over $500 million, while Jay Z (her husband) net worth stands at $1.4 billion making them one of the richest couples in the Entertainment Industry.
Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and is known to charge over $50 million for an endorsement deal with PepsiCo in 2012. Beyoncé a deeply influential force in the pop culture and has millions of followers on social media leading to extremely high prices for endorsement deals.
This is why not many companies might not be able to make her able to make her their brand ambassadors. However, Beyoncé has endorsed brands like Loreal Paris, Tommy Hilfiger, Giorgio Armani, Pepsi, H&M, Adidas, and Ivy Park (Beyoncé's athleisure clothing brand).
Here are the list of brands endorsed by Beyoncé.
Loreal Paris is the currently the world largest cosmetics company that has its headquarters based in Clichy, Hauts de Seine. The leading French personal care company is known for its products in categories such as skincare, make-up, haircare, sun protection, hair color, fragrances and hygiene. The company was initially founded by Eugène Paul Louis Schueller, a young French chemist, who developed a hair dye formula called Oréale in the early 20thcentury.
After 110 years, Loreal now has operations in more than 150 countries with over 88,000 employees. It also has over 42 manufacturing firms around the world and R&D centres in France, U.S, Japan, China, and India. Besides that, Loreal also has 36 brands under its control and generated over 29.9 billion euros of sales in 2019. Beyoncé has been face of the brand from 2001 up till 2013.
The singer has endorsed multiple cosmetic products of Loreal such as Feria hair colour, L’Oreal Paris Infallible, etc and has also appeared in many commercials over the years.
The media once criticized the brand of "whitening" singer Beyoncé Knowles' skin colour in a series of press ads in women's magazines in America. The company however denied the accusations and even made Beyoncé her signature lipstick shade as part of the brand’s “Stars Collection.
Tommy Hilfiger is one of the most popular premium clothing brands with headquarters in Amsterdam, Netherlands. The company manufactures apparel, footwear, accessories and home furnishings. The company was started by Tommy Hilfiger in 1985 and currently has more than 2000 stores in over 100 countries. The company was however acquired by PVH Corp in 2010.
The global retails sales of Tommy Hilfiger was $6.9 billion in 2020. Over the years Tommy Hilfiger has delivered premium styling, quality and value to their customers worldwide. In 2004, Tommy Hilfiger signed singer Beyoncé as the endorser for its fragrance called True Star.
The singer was featured in ad commercial, in which she performed a special acapella version of her song Wishing on a star. Beyoncé was the poster girl of the perfume and was paid $250,000 for the campaign. The company also came out with one additional release, the True Star Gold with Beyoncé endorsing them.
Pepsi is a leader in the carbonated soft drink market that is manufactured by the multinational conglomerate PepsiCo. The drink was first developed by 1893 by Caleb Bradham. PepsiCo has its headquarters in Harrison, New York and encompasses all aspects of food, snack and beverage market. Brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorate, etc are owned by PepsiCo.
As of 2021, PepsiCo is a has its presence in more than 200 countries and over 23 brands under it that generate over $1 billion in sales. In 2012, PepsiCo signed Beyoncé as a brand ambassador with a multi-faceted branding deal. This brand deal with Pepsi was estimated to be $50 million which is one of the highest paid endorsement deals.
This deal is also known to have coincided with her performance in the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The singer has been featured in some iconic Pepsi ads that has garnered millions of views, while PepsiCo has sponsored a number of unspecified creative projects for Beyoncé and has helped promote Beyoncé's fifth studio album.
Adidas is a popular German multinational conglomerate with its headquarters based in Germany. The company manufactures shoes, clothing and accessories and is the second largest sportwear manufacturer in the world after Nike. Adidas group comprises of Reebok, TaylorMade, Bayern Munich, and Runtastic and generated over €19.8 billion in net sales worldwide in 2020.
The company currently has over 59,000 employees across the world and is recognizable by its three-stripe trademark. In 2019, Ivy Park (which is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”) collaborated with Adidas and came out with collection.
In a statement, Matt Powell a senior footwear analyst, said that Ivy Park x Adidas collection could eventually surpass sales of other Adidas collaborations, including Yeezy by Kanye West. The first drop was so successful that the two companies continued to collaborate on further projects. In a interview, Beyoncé said that the partnership was for a lifetime for her as Adidas has had tremendous success in pushing creative boundaries.
Giorgio Armani is a very popular Italian luxury fashion company that was founded by Giorgio Armani. The fashion house id known for designing, manufacturing, unique haute couture, ready to wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and even home interiors. Over the years, Giorgio Armani has created a stir in the fashion industry.
The company’s estimated sales were around $2.65 billion and has also collaborated with Emaar Properties in creating a chain of luxury hotels and resorts. In 2007, Giorgio Armani signed Beyoncé as its an endorser for Emporio Armani Diamonds which is a range of perfumes.
The singer has appeared in an advertisement campaign for the fragrance and can be seen singing her version of the Marilyn Monroe's classic "Diamonds Are a Girl's Best Friend". According to Armani, they have known each other for seven years and Beyoncé represents glamour and the glitz of the fragrance.
H&M is a Swedish multinational clothing company that was founded by Erling Persson in 1947. The company is known for its affordable and fast fashion clothing for men, women, teenagers and children. H&M currently operates in over 74 countries with more than 5,000 stores under the various company brands.
It also has online shopping available in 33 countries and over 126,000 employees around the world. In 2020, the fashion company announced that they were planning to close 5% of their worldwide stores in 2021 because of the Covid 19 pandemic. In 2013, Beyoncé was made the face of campaign for H&M’s summer collection. The campaign was called Mrs. Carter in H&M and was based on the singer’s personal style.
Beyoncé also included her song Standing on the Sun from her 5th studio album as the campaign soundtrack. Commenting on the association, Beyoncé said that she always liked H&M's focus on fun and affordable fashion and loved the concept of the campaign as it explored the different emotions of women represented by the four elements which are fire, water, earth and wind.
The iconic singer has over 191 million followers on Instagram and 15 million followers on Twitter making her one of the most influential celebrities in the world. According to Forbes, Beyoncé is number 3 in the list of the highest paid female musicians in the world and also the 51st on the list of America's Wealthiest Self-Made Women.
Beyoncé is a global brand as many people may not recognize her as a performer but as endorser for the top fashion labels, cosmetic lines, and Pepsi commercials. This is why Queen Bey will always be one of the most expensive and in demand celebrities for brand endorsements.
Frequently Asked Questions
Who is Beyoncé?
Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer and actress, that hails from Houston, Texas.
What is the net worth of Beyoncé?
The net worth of Beyoncé is estimated to be over $500 million as of 2020.
What are the brands endorsed by Beyoncé?
The brands endorsed by Beyoncé are Loreal Paris, Tommy Hilfiger, Giorgio Armani, Pepsi, H&M, Adidas, Samsung, American Express, DirecTV, Crystal Geyser, Toyota, etc.
How much does Beyoncé charge for endorsements?
Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and she is known to charge over $50 million for an endorsement deal with PepsiCo in 2012.
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