List of Brands Endorsed by David Beckham

Nandini Bansal Nandini Bansal Atish Ranjan Das Atish Ranjan Das
May 1, 2022 8 min read
List of Brands Endorsed by David Beckham

One of the most entertaining and popular sports in the world has to be football. Over the years we have witnessed many great footballers, who conquered the whole world with their game. Amongst the list of those footballers, one name that cannot be ignored is ex-English International David Beckham.

David Robert Joseph Beckham is a former English football player, who famously represented football giants like Real Madrid and Manchester United. He is one of the most famous and recognisable personalities in the world right now. He was the first English football player to play 100 Champions League games and to win league titles in four countries: England, Spain, France and The United States. Beckham was inducted into the English Football Hall of Fame in 2008 and the Premier League Hall of Fame on 20 May 2021.

For his philanthropic ventures, he has partnered with UNICEF, and in January 2005 became a Goodwill Ambassador with a special focus on UNICEF's Sports for Development program.

At the young age of 21, he made his England debut in International football and captained the team for 6 years. Pele listed his name in the list of 100 world's greatest living players. He has also consistently been known for being one of the highest-earning football players in the world with an estimated net worth of $450 million as of April 2022. Currently, he is the co-owner of Salford City and the president as well as the co-owner of Miami CF.

Not only for being one of the knowns faces of international football, but Beckham is also the favourite of most the brands for his amazing fashion and fitness quotient. He influences many youngsters with his fashion and fitness and brands are quite aware of that. Even though he hung up his boots in 2013, he remains to be one of the most popular faces amongst advertisers and has an array of endorsement deals. In this article, we will talk about the brands endorsed by David Beckham. So, let's get started.

H&M
Tudor Watches
Haig Club Whiskey
Adidas
Breitling
Armani
Gillette
AIA Group
Pepsi
Qatar World Cup

H&M

H&M is a Swedish multinational clothing company, whose headquarters is situated in Stockholm. The clothing company that serves men, women and children were founded in the year 1947 by Erling Persson.

David Beckham extended his relationship with the clothing retail brand H&M with which he had a very successful brand association. In 2011, H&M roped Beckham as their brand ambassador after he decided to collaborate with H&M and launched his own bodywear.  Following the immense popularity of David Beckham's Bodywear, there was an exclusive collection of Modern Essentials Selected By David Beckham and also a spring collection of the bodywear. The collaboration lasts till 2017.

On the association with the clothing brand in sharing his spring collection in 2013, Beckham said “I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection."


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Tudor Watches

Founded in the year 1926, Tudor Watches are a luxury brand of wristwatches, headquartered in Switzerland. It is a sister company of Rolex and was founded by Hans Wilsdorf.

David Beckham has been the brand ambassador for Tudor watches since 2017 and has been one of its most popular and high-profile faces. With its rugged and sporty design, Tudor makes a beast of a watch, which a tatted up David Beckham is the perfect ambassador for.

The brand deal between Tudor and David has proved to be successful for both parties. The first campaign that featured Beckham was 'Born To Dare'. Tudor’s Black Bay Chrono and Black Bay Fifty-Eight were one of the most unprecedented successes in the market. Beckham actively promotes the brand on his social media pages like Instagram and Facebook.

On the collaboration with the luxury brand, Beckham expressed “I was attracted to Tudor by the attention to detail I could see in their watches, I then learned about the history of the brand: one of adventure, pioneer diving and daring expeditions. I was instantly hooked.”

Haig Club Whiskey

Haig Whiskey, one of the oldest whiskies in the world, picked David Beckham as their brand ambassador for the first new offering from the brand in over 30 years. In 2014 Haig associated with Beckham and together they launch Haig Club Whiskey.

David Beckham on being the ambassador of Haig Club Whiskey stated, “As soon as they told me about Haig Club, the Haig Family and the history behind the whiskey with Haig, I was in. Haig Club is all about making your own rules and breaking the stereotypes associated with drinking Scotch, which I love.”

Adidas

Adidas is a German multinational corporation and is the world’s second-largest sportswear manufacturer, the largest in Europe with total revenue of around $22 billion. The company was founded in 1949 by Adolf Dassler.

David Beckham bagged one of the biggest deals of his life and the biggest deal for the company at that time in 2003, a lifetime endorsement deal worth an astounding $160.8 million. The lifetime deal meant Beckham had to endorse the brand for the rest of his life, something he does till now.

Regarding this deal, Adidas Global Football Executive, Thomas Van Schaik said "There are a number of athletes that transcend their sport, like Tiger Woods and Michael Jordan — but they're not half as big as Beckham. Muhammad Ali was under contract with Adidas but even he can't come close to Beckham."

Breitling

The Swiss luxury watchmaker, Breitling was founded in 1884 by Léon Breitling. It is mostly famous for designing watches for aviators. The headquarters of the company is situated in Grenchen, Switzerland.

Breitling signed David Beckham in 2012 to be the face of its Transocean Chronograph Unitime watch. In 2013, Breitling further extended their partnership and launched a campaign, with Beckham as the frontman, called Breitling for Bentley.

On this association, Beckham said, "I've always been a long-time admirer of Breitling. As a company, they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand."

Armani

Armani is one of the most popular luxury fashion houses in the whole world. It was founded in the year 1975 by Giorgio Armani. The brand is home to many celebrities and is one of the most expensive fashion houses on the planet.

There has been a long and healthy professional relationship between the Italian luxury fashion house, Armani and David Beckham. In 2007, Beckham stripped down to his underwear for an Emporio Armani underwear campaign, which resulted in a massive rise in sales for the product. In 2012, Beckham signed a $20 million deal to become the official global ambassador of Giorgio Armani. It was the football star’s first formal clothing brand deal.

Regarding the deal, a source close to the brand said. "The personal relationship was definitely instrumental in this deal. David and Giorgio get on very well so it was very much Giorgio's personal choice. But Armani also sees this as a sound business decision - few individuals have a truly global reach that can match David's."

Gillette

Gillette is an American multinational brand especially known for its grooming and hygiene products. The brand is owned by Proctor & Gamble and was introduced in the year 1901.

Gillette in 2004, signed a three-year endorsement contract with David Beckham to promote its razors and blades. Financial terms remain undisclosed but it is known to be a multi-million-pound agreement. He was extensively featured in Gillette’s international consumer and promotional campaigns for its grooming products for men.

On the association with the brand David Beckham expressed “Gillette is a brand that everyone respects and I’m looking forward to being part of their business for several years”.


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AIA Group

A multinational insurance and finance cooperation, AIA, is the largest public listed life insurance and securities group in Asia-Pacific. The company was founded in 1919 with its headquarters located in Hong Kong.

In 2017, the company announced a multiple-year endorsement deal with David Beckham, making him the company’s global ambassador. The aim of the deal was to help people live longer, better and healthier lives. He is still the face of this company.

While joining as the brand ambassador of AIA, Beckham expressed, “Joining the AIA family was an easy decision for me. I am a passionate believer in the value of wellness and maintaining a healthy lifestyle and I share AIA’s commitment to encouraging people to take charge of their health. Throughout my career in elite sports, and in my role as a parent, I have always tried to be the best I can be by training hard and setting a positive example to those around me. I am looking forward to working closely with AIA and supporting the Company’s efforts to improve the quality of people’s lives across the Asia-Pacific region.”

Pepsi

The popular beverage brand Pepsi is under the American multinational corporation PepsiCo. The company was founded in the year 1965.

Pepsi roped in David Beckham in the year 1999 as their brand ambassador. With his attractive personality, Beckham was seen in many Pepsi commercials as a gladiator, cowboy or surfer. David Beckham was the face of the brand till 2008. He parted away with the brand after 10 long years.

Qatar World Cup

Qatar is a country situated in the Gulf region. The country is known for their Ultramodern Architecture, Skyscrapers and also for The Museum of Islamic Art. The 2022 FIFA World Cup is scheduled to be held in Qatar and David Beckham was chosen to be the face of the World Cup. He has signed a 10-year deal worth £150 million to become the brand ambassador. Not only that, but he will also be the face of the 2022 FIFA World Cup that will be held in November-December of this year.

Regarding the deal, a spokesperson of David Beckham said “David has seen the passion for football in the country and the long-term commitment that’s been made to hosting the World Cup and delivering a lasting legacy for the region. He has always talked about the power of football as a force for good on many levels.”

Conclusion

David Beckham still remains one of the most sought-after celebrities in the business world, even after retiring from football. He is one of the highest-paid celebrities and is the face of the biggest brand names in the world, in various sectors. His 72.4 million Instagram followers just attest to his immense popularity worldwide. The fact that the man is a fitness inspiration to many people and apart from that his attractive and charming personality makes him a favourite for brands. The former footballer has ruled the football field for a long time and is now ruling the advertisement field. Brands are aware of his popularity, so everyone wants to get associated with him.

FAQs

What is David Beckham’s full name?

David Robert Joseph Beckham.

What is David Beckham’s net worth?

David Beckham’s net worth is 450 million USD.

What brands does David Beckham endorse?

He endorses several brands including H&M, Tudor, Haig Whiskey, Armani, Breitling, etc.

Which football club did David Beckham play for?

David Beckham has played for football clubs like Manchester United and Real Madrid.

What are the names of David Beckham's children?

David Beckham has four children and their names are, Brooklyn Beckham, Romeo James Beckham, Harper Seven Beckham, and Cruz Beckham.

When did David Beckham retire?

David Beckham retired from football on May 16, 2013, ending a twenty-one-year career in soccer.

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