Lionel Andres Messi, a name known by everyone! When it comes to football, there isn't anyone who does not praise and admire Lionel Messi. Being one of the best footballers of all time, Lionel Messi has a massive fan following worldwide. And this fandom is what keeps the bank balance of Lionel Messi always high! Yes, because of this enormous popularity, Lionel Messi signed numerous endorsement deals.
According to Genuine Impact Newsletter's compiled data, Lionel Messi, the football sensation from Argentina, emerged as the highest-paid athlete in the 2021-22 period, raking in a total of $130 million in earnings. This significant figure encompasses both his on-field income, comprising salary and competition winnings amounting to $75 million, as well as his off-field earnings of $55 million, which stem from lucrative sponsorships, endorsements, and various non-sporting ventures. Fascinating, right?
In this blog, we will explore some of the prominent brands that have been endorsed by Lionel Messi throughout his illustrious career.
Let’s get started.
List of 18 Brands Endorsed by Lionel Messi
In 2006, Lionel Messi, joined forces with Adidas, the highly popular German sportswear brand, as its brand ambassador. Since then, Messi has become synonymous with the brand, representing its values and image worldwide. Building upon Messi's immense appeal, Adidas went on to sign a lifetime contract with him in 2017, further solidifying their partnership. Messi's endorsement of Adidas includes promoting their football boots, apparel, and other sports equipment. This exclusive agreement ensures that Messi receives an impressive annual sum of approximately $25 million, adding to his already remarkable earnings.
Lionel Messi, the iconic Argentine footballer, has been chosen as the global brand ambassador for Tata Motors, a leading Indian automobile manufacturer. This strategic partnership aims to highlight Tata Motors' vehicles, emphasizing their performance, reliability, and innovative features, while leveraging Messi's worldwide popularity and influence. The association between these two influential entities symbolizes a shared commitment to excellence and pushing boundaries. Despite Messi's temporary retirement from international football in 2016, Tata Motors reaffirmed their faith in him, stating that he will continue to serve as their esteemed global brand ambassador, endorsing Tata's passenger vehicles.
Lionel Messi's collaboration with Pepsi is a highly significant endorsement, as he has taken on the role of global ambassador for the renowned beverage brand. This partnership has seen Messi feature prominently in various commercials and marketing campaigns, showcasing the vibrant and energetic nature of both the player and the brand itself. With Messi's long-standing association, Pepsi has experienced considerable success, and the football star has appeared alongside other notable players like Mo Salah, Jadon Sancho, and Paul Pogba in captivating television advertisements.
Messi's collaboration with Huawei, a leading telecommunications company, has seen him endorse their smartphones and other technological products. As a brand ambassador, Messi's image aligns with Huawei's focus on innovation, performance, and global reach. The partnership highlights the shared values of excellence and breakthrough technology.
Gatorade, a popular sports drink brand, has also partnered with Lionel Messi. Through this endorsement, Messi promotes Gatorade's products and features in their advertising campaigns. Gatorade's association with Messi emphasizes the importance of hydration, performance, and recovery in sports, with Messi's achievements serving as a testament to the brand's effectiveness.
Lay's, the popular snack brand, joined forces with Lionel Messi to capitalize on his widespread appeal and drive awareness of their products. Messi's association with Lay's embodies the brand's values of pleasure, leisure, and enjoyment. Through engaging advertising campaigns, Lay's showcases Messi as a symbol of indulgence and invites consumers to savor their snacks during moments of relaxation. Since their partnership in 2013, Lay's has successfully utilized Messi's star power in global marketing initiatives, further solidifying his role as a beloved ambassador for the brand.
Mastercard, a renowned financial services company, has joined forces with Lionel Messi to promote their payment solutions. The collaboration showcases Messi's global appeal and Mastercard's commitment to providing secure and convenient payment options. Messi's association with Mastercard extends beyond traditional advertising, as he actively engages in promotional activities and initiatives with the brand.
Lionel Messi's collaboration with luxury fashion brand Louis Vuitton brought together two icons of their respective fields. In 2019, Messi was announced as the brand ambassador for Louis Vuitton's men's collections, marking his venture into the world of high-end fashion.
The partnership aimed to combine Messi's global influence and style with Louis Vuitton's legacy of craftsmanship and elegance. As a symbol of excellence and sophistication, Messi perfectly embodied the brand's values and represented the modern, discerning man.
Messi's influence extends beyond chips and soda as he has also forged a brand partnership with Budweiser, a renowned limited-edition beer company. Through this collaboration, Budweiser has achieved tremendous success, establishing a long-term relationship with soccer enthusiasts. Additionally, Messi has celebrated his significant victories with the company's beer, cementing their shared passion for excellence and celebration.
Gillette, a prominent personal care brand, has enlisted Lionel Messi as a brand ambassador. Messi endorses Gillette's grooming products and features in their advertising campaigns. This partnership emphasizes the values of precision, excellence, and professionalism that both Messi and Gillette represent.
In November 2021, the Scarborough-based fashion brand, SikSilk, unveiled an exciting partnership with Messi, introducing The Messi x SikSilk collection. Spearheaded by Maria Sol Messi, Lionel Messi's younger sister, the collaboration brought forth a unique fusion of style and creativity.
The collaboration between Lionel Messi and Byju's sparked excitement among fans and education enthusiasts alike. As one of the world's most renowned footballers, Messi's association with Byju's brought attention to the importance of quality education and innovative learning methods.
Lionel Messi's endorsement of Sirin Labs marked an exciting partnership between the renowned footballer and the innovative technology company. Sirin Labs, known for its focus on cybersecurity and blockchain solutions, found a fitting collaborator in Messi, who represents excellence, precision, and cutting-edge performance.
Lionel Messi's influence extends to the airline industry, with Air Europa recognizing his global appeal and signing him as their brand ambassador. Since their initial partnership in 2007, Air Europa has experienced significant benefits from associating with Messi, elevating their brand name and solidifying their position in the market.
Pro Evolution Soccer
Pro Evolution Soccer (PES) has signed Lionel Messi as its brand ambassador in the year 2019. They launched a distinct Barcelona edition for smartphones of the PES 2020 in which Lionel Messi was also featured.
Jacob and Co.
In 2019, Jacob and Co., a renowned watch manufacturing company, proudly appointed Lionel Messi as its esteemed brand ambassador. Recognized as one of the finest and most prestigious watchmakers in the world, Jacob and Co. extended their reach to football enthusiasts through this partnership with Messi, resulting in substantial success and profitability for the brand.
In a recent development, Lionel Messi has joined forces with OrCam, a cutting-edge brand in the field of eye care. In 2020, Messi signed a three-year contract with the Israeli-based company, known for its commitment to serving the needs of the blind and visually-impaired community. This partnership highlights Messi's dedication to making a positive impact and supporting innovative solutions for those with visual impairments.
Lionel Messi has also reached the audience of China as one of a very popular Chinese brand, Mengniu signed Lionel Messi, as its brand ambassador. Mengniu is a Chinese dairy brand that launched various programs among which, Lionel Messi was also enrolled with some such as the “Born for Greatness” program.
Lionel Messi's remarkable talent and global appeal have made him an incredibly sought-after figure for endorsements. The brands mentioned above are just a few examples of the many prestigious companies that have recognized Messi's influence and have sought to associate their products and services with his name. These collaborations not only enhance brand visibility but also leverage Messi's iconic status to create a strong emotional connection with consumers worldwide. As Messi's career continues to unfold, it will be intriguing to see the new partnerships and endorsements that emerge, further solidifying his status as a global icon both on and off the football field.
What is the net worth of Lionel Messi?
According to sources, Lionel Messi's estimated net worth is projected to reach $660 million by the end of 2022, showcasing his incredible success both on and off the football field.
What is the age of Lionel Messi?
Lionel Messi was born on 24 June 1987 and is 35 years old.
What is Lionel Messi's full name?
Lionel Messi's full name is Lionel Andrés Messi.
Why is Messi so popular?
Lionel Messi's immense popularity can be attributed to his exceptional talent, mesmerizing skills, and record-breaking performances in football, captivating fans with his unique playing style. Additionally, his humble demeanor and philanthropic efforts have further endeared him to a global audience, solidifying his status as an iconic and beloved figure in the world of sports.
Which brands has Lionel Messi endorsed?
Lionel Messi has endorsed several renowned brands including Adidas, Pepsi, Lay's, Budweiser, Air Europa, Jacob and Co., and OrCam.
How long has Lionel Messi been associated with Adidas?
Messi has been a brand ambassador for Adidas since 2006 and signed a lifetime contract with the company in 2017.
What is Messi's brand value?
Lionel Messi's brand value is estimated to be in the range of 40-50 million USD, earned through lucrative advertising contracts and brand endorsements.
Who designed Messi logo?
The logo of Lionel Messi, was designed by the graphic design agency, Vaudeville. The logo features Messi's initials "L" and "M" in a dynamic and stylized format, reflecting his agility and skill on the football field.