Beer is the oldest manufactured drink in the World. Over the past few years, beer has grown into types and styles. Indian rice beer is one such type of beer. Beer is generally made from water, grain, hops, and yeast. Beer’s alcohol content ranges from less than 3 % to 40 % depending on the beer style and recipe. Many beer companies in India are providing the best quality of beer in the market. The hops, yeast, and grains in beer contribute carbohydrates, a small amount of vitamins B and potassium. India is one of the biggest beer manufactures in the world. The top 4 brewers in the world are all active in India.
Types of Beer in India
Various types of beer in India, these are:
- Fruit beer
- Lager, Sahti
- Small beer (very low alcohol)
- Wheat beer
Over 30 %of the total population in India comprises youth, and beer consumption is increasingly becoming part of their social interactions. It is expected that the demand for premium beer will continue to rise in the future with an increase in personal disposable income and higher living standards.
Facts About Indian Beer Market
India is the fourth largest beer consumer in the Asia-Pacific region by volume.
Per capita consumption for beer in India rests at 2 liters compared to the global average of 30 liters per annum. The average per capita consumption will stand at 3.2 L in 2020.
India’s beer market is categorized as strong and mild beers. A strong beer with an alcohol content between 6% and 8% accounts for over 85% of the total beer consumed in India, according to information provided by United Breweries’ annual report for 2019-20.
India is the only BRIC country where a bear is more expensive than a Big Mac and 7-%more expensive than spirits in India
There is only one licensed outlet per 18000 Indians, compared with one per 300 Chinese.
Revenue in the Beer segment is projected to reach US$13,205m in 2020. The market is expected to grow annually by 10.8% (CAGR 2020-2025).
For the year 2017, United Breweries had the largest volume share of about 55 % of the beer market in India. Kingfisher, the best-selling Indian beer, is brewed by United Breweries.
Beer is a moderate alcoholic beverage. However, in India, unlike the rest of the world, it is taxed 60 % higher than hard spirits, despite it having vastly lower alcohol content.
New food labeling norms require companies to list all the ingredients on the label used in the product in the form of imprints and not stickers.
Global beer is projected to have a profit pool of $43.6 billion by 2016.
Benefits Of Drinking Beer
- Beer is good for the heart.
- Beer helps in losing weight.
- Beer improves cholesterol level.
- Beer minimizes the risk of cancer.
- Beer helps boost mental health.
- Beer helps in improving the eyesight.
- Beer minimizes the risk of diabetes.
- Beer reduces the risk of developing kidney stones.
- Beer increases Vitamin B levels.
- Beer helps cure insomnia.
- Beer has positive effects on the skin and hair.
- Beer delays aging and promote longevity.
- Beer flushes out toxins from the body.
- Beer helps in the development of denser and healthier bones.
“The maturing beer market combined with the support of government incentives on exports will positively open up higher export potentials for Indian beer brands,” – UBL, Annual Report 2019-20.
Top Beer Companies in India
Kingfisher is an Indian beer brewed by United Breweries Group, Bangalore. The brand was launched in 1978. It is one of the top from the list of 10 beer brands in India. With a market share of over 36% in India. A fully matured beer with exceptional clarity, and has a pleasantly bitter taste. Only Kingfisher Premium is sold in Europe and most export markets. The brand gains considerable attention via its association with the sport of cricket. It is a major sponsor in the Indian Premier League. United Breweries launches first craft beer Kingfisher Ultra Witbier. Over the years, the Kingfisher family has expanded to include brands and variants that cater to all segments of our audience.
Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Tuborg Green is a bottom-fermented lager beer. It's brewed on lager malt, a slightly roasted, bright type of malt which results in the well-known mild, fresh taste and aroma of flowers and grain. Tuborg contains an alcohol percentage of only 4.8%. This medium rich and lively drink has a moderate bitterness in the aftertaste. In India, Tuborg stands at number 2 amongst all brands and number 1 when it comes to international brands.
The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. Today Carlsberg is one of the best beer brands and world's leading brewery groups. This beer contains pale yellow lager leaves a mild, hoppy bitterness. Carlsberg making the drinking experience smoother for those who appreciate the unique flavor and variety of premium beers. Carlsberg Research Laboratory discovered that purifying the pitching yeast used during the brewing process was the cure. Carlsberg is serious about sustainability. Carlsberg wants you to drink in ‘Green Zone’.
Budweiser is a medium-bodied flavorful, crisp American-style lager. It's the strongest beer in India and brewed with the best barley malt and a blend of premium hop varieties. India will soon be drinking Budweiser beer brewed using solar power. It was the first beer to travel via refrigerated rail cars - an industrial innovation. Budweiser still leads not only in the US but also in India and also one of the best-selling beer brands in India.
‘While alcohol moderation is becoming more pronounced among Indians as a whole, with an average of 38% of Indian beer consumers interested in switching to low/no alcohol versions, the over 45s (32%) are less enthusiastic about making this switch’.
Heineken has been brewed for more than 150 years. Today, Heineken is the world’s second-largest brewer. In 2012, Heineken acquired Desperados, a tequila-flavored beer that targets EDM-loving drinkers. It is slightly stronger than other mass-produced lager drinks and probably a wee bit better than others.
Corona Extra is a pale lager produced by a Mexican brewery. It is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor. Corona Extra contains barley malt, corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabilizer. The flavor is crisp and well balanced between hops and malt.
Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest-growing beers in the world. It aims to drive the global shift in beer towards more color and flavor. Bira 91, recently launched one of the first low-calorie beers to be introduced in the Indian market. Bira 91 Strong is a "High-Intensity Wheat beer" this is the first strong beer based on wheat. This beer is top-fermented ale giving the beer a unique and rich taste that is low on bitterness, high on honey, and caramel notes. Bira 91, where the 91 stands for India's country code, is currently available across 15 cities. The company is focusing on the premium beer space and will have a presence in 8 more cities this quarter.
Foster's Lager is an internationally-distributed brand of lager. It is owned by the international brewing group Asahi Group Holdings. Foster’s Lager is a type of lager owned worldwide by a brewing company called AB InBev. Foster’s Lager is known for its distinctive bold taste. The flavoring flower and a unique kind of yeast impart a bold flavor to the drink. Foster’s Lager has 5 % alcohol content; however different variants of the brand have higher alcohol content.
It has a characteristic fruity taste and clear spicy notes of clove and coriander. It was Known as the original Belgian white beer. Hoegaarden is one of the oldest beers out there. The modern Hoegaarden White Ale is an unfiltered Belgian White beer that gets its unique taste from the addition of orange peel and coriander, making up for its absence of a typical amount of hops. With an alcoholic content of 4.9%, Bananas and cloves are immediately evident in this refreshing beer.
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. A unique mixture of chosen Saaz and Pacific Northwest hops and a high amount of caramel malt can be identified in the making process. This beer is ideal for those who drink beer like water as this is one of the cheapest beers available in India.
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