Many top fashion designers and labels often rely on A-list models as the brand ambassador because they can help the brand in influencing potential customers and get billion-dollar revenue. Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.
Kendall Jenner rose to fame because of her family-based reality TV show called Keeping up with The Kardashians. She then started modeling at age of 14 and by the next year, she walked the runways for New York, Milan, and Paris fashion weeks. Kendall has so far done multiple cover shoots for magazines such as American Cheerleader, Teen Prom, Looks, Raine, GenLux, Lovecat, Flavour Magazine, Vogue, Teen Vogue, LOVE, Harper Bazaar, Vanity Fair, V, Self Service Magazine, etc.
Kendall hails from a very popular family as her sisters Kylie Jenner, Kim Kardashian, Khloe Kardashian, Kourtney Kardashian and their mother Kris Jenner are all fashion moguls, businesswomen and celebrities in their own rights. According to Forbes, Kendall became the world's highest-paid model in 2017.
So far the model has walked runways for brands like Sherri Hill, Forever 21, Marc Jacobs, Givenchy, Chanel, Donna Karan, Tommy Hilfiger, Fendi, Bottega Veneta, Pucci, Dolce & Gabbana, Balmain, Alexander Wang, Vera Wang, Michael Kors, Calvin Klein, H&M, Versace, Dior, Elle Saab, and many more. Another notable achievement of Kendall Jenner's modeling career is that she walked the runway for Victoria's Secret Fashion Shows over three times.
The net worth of Kendall Jenner is estimated to be over $45 million in 2021. Kendall was once called “The Instagirl” by Vogue as she has revolutionized social media modeling. She is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet. Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.
Here are the brands endorsed by Kendall Jenner
Reserved is a polish clothing store chain and a part of the LPP company which was started in 1989. The brand has had more than 1,700 stores in over 20 countries since being launched in 1999 by Marek Piechocki and Jerzy Lubianiec. The company has made many popular brands endorsing campaigns with celebrities like Kate Moss, Cindy Crawford, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena, and Irina Shayk.
It was only in 2019 that Reserved signed Kendall Jenner as its brand endorser. The model was part of the multimedia AW19 campaign, which showcases her in a backdrop of an Italian villa playing dress-up with Reserved latest collection. The campaign was inspired by 1970s aesthetics it shows Kendall's transformations into a mermaid. The commercial was shot using film and pays homage to European cinema.
Estee Lauder is a multinational conglomerate that makes products in the sectors of skincare, makeup, fragrance, hair care. The company has its headquarters in midtown Manhattan, New York City, and owns cosmetic companies like BECCA, Bobbi Brown, Clinique, Estee Lauder, La Mer, MAC Cosmetics, Smashbox, Too Faced, Tom Ford, etc.
As of 2018, the company ranked 258 in the list of Fortune 500 list of American corporations by revenue. Estee Lauder signed Kendall Jenner as its brand ambassador in 2015, since then the model has been featured in multiple Estee Lauder ad campaigns and created her own limited edition lipstick for the brand.
Commenting on why the company chose her, Jane Hertzmark Hudis, the Global Brand President of Estee Lauder said that, Kendall Jenner is an ultimate Instagirl and so the company is excited to leverage her image, voice, energy, and extraordinary social media power to introduce Estee Lauder to millions of customers around the world.
Pepsi is a global leader in the market of carbonated soft drinks and manufactured by the Beverage giant PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters based in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. The company is over 120 years old and its main subsidiaries under PepsiCo are brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc.
PepsiCo sells its wide range of products in over 200 countries and has 23 snack and beverage brands that generate more than $1 billion in sales. In 2017, Pepsi made an ad campaign named Live for now – moments featuring Kendall Jenner. The ad campaign showed the model participating in a photoshoot and then joining with a protest march that is making its way down the street.
She is then seen approaching the police officer and offering him a can of Pepsi in order to defuse tensions. However, the ad clearly missed the mark as it was criticized stating that it co-opted protest movements for commercial gain. The company removed the ad within 48 hours of the public outcry and apologized to the audience and Kendall Jenner saying that they did not intend to make light of any serious issue.
Kylie cosmetics is currently one of the biggest brands in the cosmetics industry. The company was founded by Kylie Jenner and her mother Kris Jenner in 2015. They initially started selling Kylie's lip kit under the seed company, after the product became successful the brand was renamed Kylie cosmetics.
According to Forbes, the makeup company was estimated to be over $900 million in 2019. The same year Coty Inc. bought over 51% of the controlling stake in the company for $600 million. In 2020, Kylie Cosmetics collaborated with Kendall to create a limited collection called “Kendall By Kylie Cosmetics”.
Kendall is the last sister to collaborate with Kylie. The collection consisted of products such as Pressed Powder Palette, Kendall Lip Blush Kit, Lip Gloss, Kylight Stick, Bronzer Stick, Blush Stick and blotting powder with products starting at $35. The siblings expressed their excitement on Instagram and showcased their products to their fans, the collection was so successful that it sold out in 24 hours.
LongChamp is a leading luxury leather goods company with its headquarters based in Paris, France. The company was founded by Jean Cassegrain in 1948. It initially started out with small leather goods like wallets, passport covers and it wasn’t until 1971 that the company launched its first handbag.
Currently, LongChamp is a pioneer and the best luxury leather maker as it offers a wide range of products like leather and canvas handbags, luggage, shoes, travel items, fashion accessories, and even women's clothing. LongChamp is now available in over 80 countries with 1,500 points of sales and 300 stores. The company signed Kendall Jenner as its brand ambassador for its Autumn/Winter 2017/2018 collection.
Kendall has appeared in its ad campaign where she can be seen showing off LongChamp's garments, accessories, and leather goods. The campaign is said to be described as 21st-century Amazon by the brand. Sophie Delafontaine the creative Director of LongChamp said that Kendall is an independent, elegant, and free woman which is exactly what Longchamp stands for.
Stuart Weitzman is a high-end shoe company that was founded in 1986. The Spanish company has a history of over 35 years and is known for its craftsmanship and precisely engineered fit. Stuart Weitzman was sold to Coach, the luxury fashion house, for $574 million in 2015. The aim of the company is to inspire women around the world to shine with confidence with every step they take.
The brand signed Kendall Jenner as its brand ambassador in 2019, since then the model has been featured in its ad campaigns such as SW Boot Camp and the #SWWomen. In the #SWWomen campaign, she has been featured along with singer Willow Smith, Chinese actress, and singer Yang Mi, and model Jean Campbell. The four ladies showcase the new line of 'nude' shoes that cater to an array of skin tones which is designed to be a wardrobe staple.
Adidas is a pioneer and one of the topmost multinational companies that is known for its shoes, clothing, and accessories. The company has its headquarters in Herzogenaurach, Germany, and is the second-largest sportswear manufacturer in the world after Nike. As of 2018, the company was listed at over €21.915 billion. The major competitors of Adidas are Nike, Puma and Under Armour.
Adidas was founded by Adolf Dassler in 1949 and currently has over 62,000 employees along with being available in 100 different countries. The brand signed Kendall Jenner as its endorser for the Adidas Originals Campaign in 2017. The company said that the model embodied the spirit of Adidas Originals as a creative force shaping the world today by challenging the status quo in her very own way.
Kendall might have started on as a celebrity at a very young age because of Keeping up with Kardashian but has worked her way through her modeling career on her own. Kendall is now one of the topmost influencers on social media as she has over 175 million followers on Instagram and 31.5 million followers on Twitter. Kendall Jenner is one of the most sought-after models for runways, magazine covers, and ad campaigns.
Frequently Asked Questions
Who is Kendall Jenner?
Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.
What is the net worth of Kendall Jenner?
The net worth of Kendall Jenner is estimated to be over $45 million in 2021.
What are the brands endorsed by Kendall Jenner?
Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.
How much does Kendall Jenner charge for brand endorsements?
Kendall Jenner is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet.