Celebrity endorsements have become one of the most vital parts of marketing strategies for the topmost companies. Many brands choose A list actors, celebrities, models and pop stars as their brand's spokesperson and certify the brand claim and position by extending their personality, popularity and status to promote a product, brand or service. One Popstar that is highly sought after for endorsement deals is Justin Bieber.
The Canadian Singer is often referred to as the Prince of Pop by the media, because of his versatility in creating different genres of music. The teen idol started his journey by singing covers of songs and uploading them on YouTube at the age of 12. He was then discovered by an American record executive Scooter Braun through his videos, after which Justin signed with RBMG Records in 2008.
Justin Bieber first two albums My World and My World 2.0 become huge commercial hits and even debuted at the Billboard 200. He later went on the released albums and singles such as Baby, Under The Mistletoe and Believe which gained him widespread recognition internationally. Following the release of Believe in 2012, Justin Bieber got involved in controversies and legal issues between 2013 and 2014, which drastically impacted his public image.
Justin Bieber made his comeback with his fourth studio album called Purpose in 2015. The album helped him gain his reputation back as all the tracks topped the charts and brought him many nominations and awards. From the year 2016 to 2019 the pop star collaborated with many artists and released his fifth studio album called Changes in 2020.
Justin Bieber is one of the best-selling music artists of all time as he has sold over 150 million records worldwide, three Diamond certifications and 31 Guinness World Records. His awards and accolades include two Grammy Awards, 21 MTV Europe Music Awards, 20 Billboards Music Awards, 18 America Music Awards, two Brit Awards, four MTV Video Music Awards, and a Latin Grammy Award.
Justin Bieber also become number one in the Time list of the 100 most influential people in the world in 2011 and remained on the list up until now. Besides his music career, he has made two concert films and a documentary series is known as Justin Bieber: Seasons in 2020. The net worth of the pop star is estimated to be $285 million in 2021. Some of the brands endorsed by Justin Bieber is Proactiv, Nicole by OPI, Adidas, Calvin Klein, and Schmidt's Naturals.
Here is the List of brands endorsed by Justin Bieber
Proactiv is one of the top skincare brands in the USA. The company was started by Katie Rodan and Kathy A Fields in 1955 with its headquarters based in El Segundo, California. The company is known for their wide range of products like moisturizers, body washes and numerous hair and skin products.
According to the study know as the Journal of Clinical and Aesthetic Dermatology, Proactiv is one of the most popular brands in America because of its successful commercials and celebrity endorsements.
The company signed Justin Bieber as its brand ambassador in 2010. The pop star was reportedly paid over $3 million for a two-year endorsement deal with the company. Justin Bieber has so far has appeared in multiple multimedia advertisements and actively supported the brand's organic products on social media sites.
Adidas is one of the top sportswear companies in the world. This German conglomerate manufactures footwear, apparel and accessories that are well known around the world. As of 2020, the company is known to generate over €19.8 billion in net sales globally as it comprises its four main brands which are Reebok (Sold to Authentic Brands Group in 2021), TaylorMade, and Runtastic. Adidas has over 190 subsidiaries and more than 59,000 employees worldwide.
The company sportswear company signed Justin Bieber as its brand ambassador for the Adidas NEO label in 2012. Justin Bieber was the face of the brand for two years and during that time launched an Internet scavenger hunt to find the gold sneakers that he wore in his Believe album tour. This created a lot of buzzes and helped the company market the products successfully.
Calvin Klein is one of the top American fashion companies. The company is known for its lifestyle accessories, home furnishing, perfumes, leather bags, jewellery, premium watches, and ready to wear clothes. Calvin Klein has an affordable clothing line in retail stores and also has haute couture garments. The fashion house was started by Calvin Klein in 1968 and currently has its headquarters based in New York, USA.
Justin Bieber has been the face of Calvin Klein since 2014. The singer has appeared in many ad commercials and print advertisements for the brand's underwear collection over the years. In 2019, Justin Bieber and his wife Hailey Bieber were part of a Calvin Klein campaign for its latest underwear collection.
Schmidt's Naturals is an upcoming personal care company that has its headquarters in Portland, Oregon. The American company is known for its 100% organic, plant and mineral-based products such as natural deodorant, soap, deodorants, toothpaste, among other personal care products. The company was started by Jaime Schmidt in 2010, but the company was acquired by Unilever in 2017.
The company signed Justin Bieber as its brand ambassador in 2019. Besides being a part of ad campaigns the singer also collaborated with the brand and created a new deodorant known Here + Now which was designed for sensitive skin. This gender-neutral deodorant is said to be made of without aluminium and is certified vegan and natural deodorant in America.
Drew House is a clothing brand that was founded by Justin Bieber and Ryan Good in 2018. The brand is popular for its wide range of streetwear clothing lines that are gender fluid and made in Los Angeles, America. The logo of the brand is a yellow smiley but with the smile replaced by the word Drew. Besides its hoodies and T-shirts, it is also well known for its stickers, skateboards, slippers and many more merchandise items.
Drew represents a hip aesthetic that resonates with its younger audiences. Justin has not many ad campaigns on the brand as it relies on word-of-mouth promoting, which is why in order to promote it Justin wears numerous pieces from the collection himself. According to its website, drew house is a place where you can be yourself and feel loved, safe, encouraged, and valued.
Justin Bieber Fragrance
Early on in Justin’s career, he had also started his own fragrance line which consisted of seven perfumes. The brand first fragrance Someday was said to be the best-selling celebrity fragrance and the bestselling female fragrance in 2011. The second fragrance called the Girlfriend became a major hit in the stores.
The brand sold its perfumes from stores such as Macy’s, Belk, Dillard’s, Nordstrom and Sephora. Justin also made ad campaigns for promoting this perfume at Macy’s, besides that he also held a sing-off between his fans to later feature them in a commercial for the girlfriend fragrance.
T-mobile is one of the top wireless network operators in America with its headquarters based in Bellevue, Washington DC. T-mobile is known to be the second-largest wireless carrier in America with over 104 million subscribers in 2021 alone. The company provides wireless voice and data services in the United States under the T-Mobile and Metro brands and also serves as the host network for many mobile virtual network operators.
The company signed Justin as the endorser for the T-mobile one rate plan in 2020. Justin was also featured in a commercial where he talks about teaming up with the company to host his Livestream concert. A lucky fan even got a chance to access Livestream with Justin Bieber on New Year Eve in 2020. Justin has also starred in a Superbowl commercial for T-mobile.
Softbank is a Japanese conglomerate with its headquarters based in Minato, Tokyo. The company is known to invest in the sectors of the latest technology, energy, and finance. It also runs the world's largest technology-focused VC fund called Vision Fund. According to Forbes, the company stands 36th in the list of Forbes Global 2000.
In 2017, the company signed Justin Bieber as its endorser, the singer has appeared in its ad commercial along with PPAP’s star Piko Taro. In the ad campaign, we can see Justin wearing a Japanese school uniform where Taro seems to be the teacher. Both the stars later meet and sing each other’s songs in a Japanese high school.
Justin Bieber is one of the biggest and most recognizable pop stars in the world. The singer started his career at an early age and is now among the highest-paid entertainers on the planet. His endorsements and touring income are said to be around $60 to $80 million.
The artist has over 50 plus million subscribers on YouTube, 191 million followers on Instagram and $113 million followers. Justin Bieber is among the top stars that are in constant demand by top brands for endorsement deals.
Who is Justin Bieber?
Justin Bieber is a Canadian Singer who is known referred to as the Prince of Pop by the media, because of his versatility in creating different genres of music.
What is the net worth of Justin Bieber?
The net worth of the pop star is estimated to be $285 million in 2021.
What are the brands endorsed by Justin Bieber?
Some of the brands endorsed by Justin Bieber are Proactiv, Nicole by OPI, Adidas, Calvin Klein, and Schmidt's Naturals.
How much does Justin Bieber charge for brand endorsements?
The pop star was reportedly paid over $3 million for a two-year endorsement deal with Proactiv.